WWJK

WWJK (107.3 FM, "107.3 Planet Radio") is a mainstream rock formatted radio station located in Jacksonville, Florida.[3] The station is owned by iHeartMedia. The station's studios are located on Central Parkway in Jacksonville's Southside section, and the transmitter is in the Arlington section.

For the Jackson, Mississippi radio station that held the call sign WWJK at 94.7 FM from 2004 to 2012, see WJLV.
WWJK
CityGreen Cove Springs, Florida
Broadcast areaJacksonville, Florida
Frequency107.3 MHz (HD Radio)
Branding107.3 Planet Radio
SloganJacksonville's Rock Station
Programming
FormatFM/HD1: Mainstream Rock
HD2: Soft AC "The Breeze"
Ownership
OwneriHeartMedia
(Clear Channel Broadcasting Licenses, Inc.)
Sister stationsWQIK-FM, W247CF, WFXJ, WKSL, WJBT, WSOL-FM, W295AZ
History
First air dateMay 9, 1977 (as WJEE)[1]
Former call signsWJEE (1977-1981)
WCRJ-FM (1981-1991)
WROO (1991-2005)
WPLA (2005-2010)
WJGH (2010-2012)[2]
Call sign meaningW W JacKsonville or Jack FM (former branding)
Technical information
Facility ID51974
ClassC1
ERP98,000 watts
HAAT302 meters (991 ft)
Transmitter coordinates30°16′51″N 81°34′12″W
Links
WebcastListen Live
HD2: Listen Live HD2
Website1073 Planet Radio

History

The station had originally signed on in May 1977 as beautiful music WJEE, but became country as WCRJ in 1981.[1] In 1991, the call letters changed to WROO ("Rooster Country"), then on December 19, 2005, it became the new home for modern rock station WPLA Planet Radio.[2] While WPLA saw its ratings rise after the frequency change, the station began losing ground when WXXJ (now WEZI) signed on in 2009.

On August 4, 2010, the station flipped to classic hits-formatted Magic 107.3, competing primarily against WJGL. On October 13, 2010, Magic 107.3 changed its call sign from WPLA to WJGH. Neal Sharpe was named program director and assumed the position on November 18, 2010.[4]

On April 18, 2012, the station flipped to adult hits as 107.3 Jack FM (later adopting the calls WWJK to go with the new branding).[5] In May 2013, program director Skip Kelly (formerly of WFKS-FM, KIIS-FM, KYSR and WXKS-FM) was brought in.

On April 17, 2017, WWJK dropped the Jack FM brand and re-branded as 107.3 Jacksonville, with no change in format. The branding would be short-lived, as the station would re-brand again on May 26 as 107.3 The River.[6]

On March 8, 2019, WWJK flipped to mainstream rock as 107.3 Planet Radio, returning the brand and format to both WWJK and a full-power signal. The syndicated Lex and Terry morning show also returned to the station.[7]

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References
  1. "Directory of Radio Stations in the United States and Canada". Broadcasting Yearbook 1979. Washington, D.C.: Broadcasting Publications, Inc. 1979. p. C-44.
  2. "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  3. "Station Information Profile". Arbitron.
  4. "Sharpe New PD At WJGH/Jacksonville" Radio Ink, November 11, 2010
  5. "Jack Enters Jacksonville". RadioInsight. 2012-04-18. Retrieved 2019-03-09.
  6. "107.3 Jacksonville Rebrands As The River". RadioInsight. 2017-05-26. Retrieved 2019-03-09.
  7. "Planet Radio Returns To 107.3 Jacksonville As The River Runs Dry". RadioInsight. 2019-03-08. Retrieved 2019-03-09.
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