Vitamin She

Vitamin She (Gujarati: વિટામીન શી) is a 2017 Gujarati romantic comedy-drama film directed by Faisal Hashmi and produced by Sanjay Raval. The film stars Dhvanit Thaker,[2] with the story based upon its male protagonist and his experience with love and girls (Vitamin She) and the psychological differences between male and female.[3] The film was released on 28 July 2017 and received tremendous response from audience and was declared super hit with 6 week houseful theatrical run.[4] According to various theater owners in Gujarat, Vitamin She was one of the best Gujarati film that came in recent years after Bey Yaar, Chhello Divas, Gujjubhai The Great and Karsandas Pay & Use and made theaters crowded once again.[5] It became the 6th highest grossing Gujarati film.[6][7][8]

Vitamin She
Official Poster
Gujarati: વિટામીન શી
Directed byFaisal Hashmi
Produced bySanjay Raval
Written by
  • Faisal Hashmi
  • Mohsin Chavada
Starring
  • Dhvanit Thaker
  • Bhakti Kubavat
  • Smit Pandya
Music byMehul Surti
CinematographyShreedhar Bhatt
Edited by
  • Prabaahar
  • Harsh Shah
Production
company
Takshashila Entertainment
Distributed byRupam Enterprise
Release date
  • 28 July 2017 (2017-07-28)
Running time
137 minutes
CountryIndia
LanguageGujarati
Budget₹ 1.35 crore[1]

Plot

Jigar (Dhvanit Thaker) is a very happy-go-lucky guy. His friends convince him that he needs a girl (Vitamin She) in his life to make his life worth living. One day Jigar accidentally meets Shruti (Bhakti Kubavat) and falls for her. After initial misunderstanding, they both fall in love with each other. Everything is glossy and colorful in their life. However, after some months, their illusion breaks. Both start to fight over the smallest things. Jigar realizes that love is not eternal but it comes with an expiry date. As they gradually break up with each other, Jigar starts to hate girls. The rest of the film is the story dealing with how Jigar and Shruti learn to understand the true meaning of love and how they unite.

Cast
  • Dhvanit Thaker as Jigar.
  • Bhakti Kubavat as Shruti.
  • Kurush Deboo as Sudhir.
  • Ashish Kakkad as Sanjay.
  • Kumkum Das as Jayshree.
  • Raj Vazir as Jigar's Brother.
  • Kamini Panchal as Jigar's Sister in law.
  • Smit Pandya as Vadeel.
  • Prem Gadhavi as Admin.
  • Maulik Nayak as Maniyo.
  • Harita Shah as Geeta.
  • Tushar Shukla as Old man in bookstore.

Production

Writing

Writing of the film was started in September 2014. Co-writer of the film Mohsin Chavada admitted the film was based on a real life experiences of the writer's team.

Direction

Director Faisal Hashmi has described the film as more of a "Real life incidents" story as opposed to a "rom-com". He stated, "We as a men blame girls for their nagging behaviour. But what we don't understand is; there is a hidden love behind it. I wanted to make a movie which is close to reality. In my mind, I wanted it to be something you could relate to. It's about a year in a young guy's relationship. Hashmi also stated that Bhakti's character, Shruti, is based on a stock character type; "Yes, Shruti is an immature view of a woman. She's Jigar's view of a woman." [9][10] Most of the movie contains voice over, that's why Faisal Hashmi wanted an actor who has an excellent command on language. Hence by the request of producer Sanjay Raval, Dhvanit Thaker was approached for the lead role and he agreed in the very first meeting.[2][11]

Filming

Shooting of the film started on 7 May 2015 in Palanpur and successfully completed its first schedule.[12] Second schedule was delayed due to unavailability of some artists. Gradually the second schedule was completed in August 2015.[13] AFter that the film took long time in post-production and faced major delays in release due to demonetization and major Bollywood releases.[14][15]

Marketing

First, the song "Chhokri" was released on YouTube and social media by Zee Music Gujarati on 3 July 2017 on became instant hit with 1 million views in just 2 days.[16] Later another song "Maachhalio Ude" was released on 8 July 2017 and it too became superhit on its release and got 1 million views in just 3 days.[17] After songs became major hit, the trailer was uploaded on YouTube and social media by producer Sanjay Raval on 13 July 2017 and it got tremendous response from audience and became instant hit.[18]

Soundtrack
Vitamin She
Soundtrack album by
Mehul Surti
Released19 July 2017 (2017-07-19)
GenreFeature film soundtrack
Length18:53
LabelZee Music

Music for the film is composed by Mehul Surti.[19] The music received very positive response upon its release and praised.[20]

Track list
No.TitleLyricsSinger(s)Length
1."Vitamin She"Dhvanit ThakerDhvanit Thaker3:21
2."Maachhalio Ude"Raeesh ManiarDarshan Raval3:10
3."Prem Ni Masti"Raeesh ManiarAishwarya Majmudar, Siddharth Amit Bhavsar3:12
4."Chhokri"Raeesh ManiarDhvanit Thaker3:47
5."E Deewangi"Raeesh ManiarParthiv Gohil3:13
6."O Piya"Tushar ShuklaAman Lekhadia, Jhanvi Shrimankar2:50
Total length:18:53

Release

The film was released on 28 July 2017.

Reception

The film opened to mostly positive reviews. Divya Bhaskar rated it 4/5 stating that "It's a movie which will make your weekend enjoyable. As a director Faisal Hashmi should be given full marks for this entertaining film.[21] Buddybits rated it 3.5/5 and praised performances, music, direction and dialogues and noted "it’s surely the vitamin must taking."[22] Shruti Jambekar of The Times of India rated it 3/5 calling it "decent entertainer". She praised it for performances, music and direction.[23] Newsfolo.com gave it 3/5 stating it as one time watch movie with some twists of comedy and romance.[3] Movieboxofficecollection.com gave it 4/5 and praised the movie.[24] Jayesh Adhyaru of DeshGujarat rated it 2.5/5 and praised its music but criticized its pace and writing.[25]

Awards and nominations
Gujarati Iconic Film Awards - GIFA
Year Category Nominee Result Ref
2017 Best Debut Male Dhvanit Thaker Nominated [26]
Best Actress Bhakti Kubavat Nominated [27]
Best Actor in Comic Role Smit Pandya Won [28]
Best Supporting Actress Kumkum Das Nominated [29]
Best Music Director Mehul Surti Nominated [30]
Best Choreographer S V Joy Mathi Nominated [31]
Radio City Cine Awards
Year Category Nominee Result Ref
2017 Best Actor Dhvanit Thaker Nominated [32]
Best Comedian Smit Pandya Nominated [33]
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References
  1. "Vitamin She". MoviesFYI. Retrieved 5 August 2017.
  2. Jambhekar, Shruti (23 May 2015). "Popular RJ Dhvanit Thaker takes up acting". The Times of India. Retrieved 2 June 2015.
  3. https://www.newsfolo.com/entertainment/vitamin-movie-review-gujarati-romantic-drama-explains-logics-male-female/16222/
  4. http://www.gujaratimidday.com/entertainment/gujarati-natak/vitamin-she-movie-review-2
  5. https://bollywood.divyabhaskar.co.in/news/ENT-GUC-a-gujarati-film-vitamin-she-successfully-running-on-the-boxoffice-gujarati-news-5666189-NOR.html?version=1
  6. https://www.facebook.com/VitaminSheMovie/photos/a.788761554506912.1073741828.765028963546838/1389202417796153/?type=3
  7. http://epaper.gujaratimidday.com/epaper/04-08-2017-2-archive-edition-GMD-Live-Page-1.html
  8. http://weeklycollection.in/2017/07/27/vitamin-she-1st-day-box-office-collection-vitamin-she-gujrati-movie-opening-reviews-and-rating/
  9. staff (28 May 2015). "સમાંતર ગુજરાતી ફિલ્મોનો ટ્રેન્ડ શરૂ કરનાર આશિષ કક્કડ" (in Gujarati). Khabarchhe. Archived from the original on 15 June 2015. Retrieved 2 June 2015.
  10. staff (11 May 2015). "Top of the Crop". Ahmedabad Mirror. Retrieved 2 June 2015.
  11. http://epaper.navgujaratsamay.com/details/6047-5067-1.html
  12. staff (30 May 2015). "'Vitamin She' Completes First Shoot Schedule". Daily News & Analysis. p. 5. Retrieved 2 June 2015.
  13. "'Vitamin She' sets Law Garden aflutter". DNA. Retrieved 5 August 2017.
  14. HighBeam
  15. http://dnasyndication.com/dna/dna_english_news_and_features/Why-this-filmy-delay/DNAHM109580
  16. https://www.youtube.com/watch?v=oGKawaXm6C4
  17. https://www.youtube.com/watch?v=LaIBoiuXbwI
  18. https://www.youtube.com/watch?v=BIc4n8eBfvA&t=1s
  19. https://www.saavn.com/s/album/gujarati/Vitamin-She-2017/SyHv-KR199g_
  20. http://www.gujaratimidday.com/entertainment/gujarati-natak/mehul-surti-is-the-offscreen-hero-of-vitamin-she-2
  21. "Movie Review: વીકેન્ડ સુધારી દે એવી છે 'વિટામિન She'". divyabhaskar (in Gujarati). 29 July 2017. Archived from the original on 5 August 2017. Retrieved 5 August 2017.
  22. Joshi, Heema (27 July 2017). "Vitamin She Movie Review". BuddyBits. Retrieved 5 August 2017.
  23. Jambekar, Shruti. "Vitamin She Movie Review, Trailer, & Show timings at Times of India". The Times of India. Retrieved 5 August 2017.
  24. http://movieboxofficecollection.com/vitamin-she-movie-review-box-office-collection/
  25. Adhyaru, Jayesh (27 July 2017). "Movie Review : Vitamin She". DeshGujarat. Retrieved 5 August 2017.
  26. https://www.facebook.com/gifaofficial/photos/a.1688485704701554.1073741828.1687713678112090/1965570120326443/?type=3&theater
  27. https://www.facebook.com/gifaofficial/photos/a.1688485704701554.1073741828.1687713678112090/1964122263804562/?type=3&theater
  28. http://chitralekha.com/news/gujarat/keri-on-kesar-best-gujarati-movie-got-a-gifa-2017-award/
  29. https://www.facebook.com/gifaofficial/photos/a.1688485704701554.1073741828.1687713678112090/1960405054176283/?type=3&theater
  30. https://www.facebook.com/gifaofficial/photos/a.1688485704701554.1073741828.1687713678112090/1961879460695509/?type=3&theater
  31. https://www.facebook.com/gifaofficial/photos/a.1688485704701554.1073741828.1687713678112090/1961701104046678/?type=3&theater
  32. https://www.facebook.com/radiocityindia/photos/a.475987432468554.1073741836.417546858312612/1673623056038313/?type=3&theater
  33. https://www.facebook.com/radiocityindia/photos/a.475987432468554.1073741836.417546858312612/1667274326673186/?type=3&theater
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