Karsandas Pay & Use

Karsandas Pay & Use is a 2017 Indian romantic comedy Gujarati film written and directed by Krishnadev Yagnik and produced by Nilay Chotai and Vaishal Shah.[2] The film stars Mayur Chauhan, Deeksha Joshi and Hemang Shah in lead roles and was released on 19 May 2017.

Karsandas Pay & Use
Directed byKrishnadev Yagnik
Produced by
  • Nilay Chotai
  • Vaishal Shah
Written byKrishnadev Yagnik
Starring
Music byOriginal Songs
Kedar and Bhargav
Original Score
Amar Mohile
CinematographyBibhu Das
Edited byNirav Panchal
Production
company
  • Belvedere Films
  • Ananta Production
Distributed byRupam Entertainment
Release date
  • 19 May 2017 (2017-05-19)
Running time
150 minutes
CountryIndia
LanguageGujarati
Budgetest. ₹1.5 crore (US$210,000)
Box office₹8 crore (US$1.1 million)[1]

Plot

The protagonist of the film is Tilok, who runs and administers a pay and use a toilet with his younger brother Sundar. Tilok and Jaya happen to develop a love at first sight equation. Jaya (Deeksha Joshi) is the eldest daughter of Chinubha and Amba among their six children. Chinubha is an auto-rickshaw driver. Slowly and gradually Tilok and Jaya's romantic equation builds up and both of them discover without even saying, that how deep affection both of them have for each other. Jaya's father discovered their love and is reluctant to accept the relationship. He has an altercation with Tilok over this, and the whole society bashes up Tilok. Tilok then challenges Jaya's father and promises to prove his importance in the society within a month.

Cast

Production

The film was shot in various locations in Ahmedabad and Vadodara.

Release

The film released on 19 May 2017. Released in 144 theatres of Gujarat and Mumbai. The film was later released in Australia.

Soundtrack
Karsandas Pay & Use
Soundtrack album by
Kedar & Bhargav
Released5 May 2017 (2017-May-05)[4]
GenreFeature film soundtrack
LanguageGujarati
LabelAnanta Production

The soundtrack of Karsandas Pay & Use consists of 3 songs composed by Kedar and Bhargav, the lyrics of which have been written by Bhargav Purohit.[5]

Tracklist
No.TitleSinger(s)Length
1."Aai Jyo"Nakash Aziz03:57
2."Mane Kahi De"Jigardan Gadhavi & Vrattini Purohi04:14
3."Tane Love Karu"Pravin Luni02:22
Total length:10:33

Reception

Box office

The film grossed ₹4 crore and net earning was ₹2.23 crores in the first week.[6] It rose to ₹2.48 crore the next day.[7] It earned $14,579 from release in Australia.[8] The film grossed over ₹8 crore in total.[1][9]

Critical response

Abhimanyu Mishra of The Times of India rated it four out of five and praised its story and direction.[3] Jayesh Adhyaru of DeshGujarat rated it 3/5 and noted "in spite of cliched star-crossed love story, superb performances and an amazing eye for detailing entertain us."[10]

gollark: The government is too easily corruptible and money-influenced, too complex and non-transparent, and does not regulate monopolies enough.
gollark: At least that's my opinion.
gollark: Other way round, really.
gollark: (I know, I just joke about it being inevitable lots)((OR DO I?))
gollark: See, I like capitalism but dislike much of how the government works.

References
  1. "Showtime: What is hurting box office success of Gujarati movies?". 23 February 2019.
  2. "Karsandas Pay & Use - Official Trailer". YouTube.
  3. "Karsandas Pay & Use Review {4/5}: It's not only entertaining, but a feel good love story telling that love can happen even in a pay and use facility". The Times of India. Retrieved 22 May 2017.
  4. "Karsandas Pay & Use (Original Motion Picture Soundtrack)". iTunes.
  5. "Karsandas Pay & Use - 2017". Hungama.
  6. Hooli, Shekhar H. "'Karsandas Pay & Use' week 1 box office collection: Mayur-Deeksha starrer turns big Gujarati money spinner of 2017". International Business Times, India Edition. Retrieved 5 August 2017.
  7. Team, MBOC (30 May 2017). "Karsandas Pay And Use Box Office Collection Till Now [Gujarati Film]". Movie Box Office Collection (MBOC). Retrieved 5 August 2017.
  8. "Karsandas: Pay And Use (2017) - Financial Information". The Numbers. Retrieved 5 August 2017.
  9. "Karsandas Pay & Use Box Office CollectionL Good 1st Week for Gujarati Film". Retrieved 25 March 2018.
  10. "Film Review of Karsandas Pay And Use". DeshGujarat. 20 May 2017. Retrieved 5 August 2017.
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