ViralNova

ViralNova is a curation site for clickbait,[1][2] launched in May 2013.[3] John Hermann of BuzzFeed described ViralNova as a connection between "the dark internet — chain-letter internet — and Facebook".[4]

Run by Scott DeLong, ViralNova was sold to Zealot Networks on 9 July 2015 for $100 million.[5] Zealot sold ViralNova to BumpClick, in April 2017 Function(x) announced that it was buying BumpClick for $25M. The lower value reflected declining site visitors.[1][6]

References

  1. "Sillerman's Function(x) on clickbait buying spree". IQ Magazine. 3 April 2017.
  2. Burkeman, Oliver (30 October 2013). "What I found at Viral Nova, the future of the internet, will shatter your world". The Guardian. Retrieved 16 January 2015.
  3. Litel, Alex (2 December 2013). "A BuzzFeed in a Box: The Person Behind ViralNova". The Wire. Retrieved 16 January 2015.
  4. Hermann, John (11 November 2013). "How Internet Chain Letters Took Over The Media". Buzzfeed. Retrieved 16 January 2015.
  5. Reim, Garrett (11 November 2016). "After Financial Problems, Bid Underway to Acquire Zealot Networks & Remove Danny Zappin as CEO". Los Angeles Business Journal.
  6. "Press release: Function(x) and BumpClick Amend Terms of Binding Term Sheet To Eliminate Cash Payment at Closing". Function(x). May 11, 2017. Archived from the original on July 29, 2017.


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