Vestal Watches
Vestal[3] is an independent company that markets watches predicated on image and style, manufactured in Asia.
Founded | 1997 |
---|---|
Headquarters | , |
Key people | Johnny Gehris (President) Derek Boucher (Director of Marketing) Pete Kelly (Design Director, GM of Licensing)[1] David Bonaventura, original founder[2] |
Products | Wristwatches, accessories, clothing, sunglasses |
Website | vestalwatch |
Vestal sells watches and clothing under its own name and for other brands. The company is majority owned by Ira Robb, founder of Enterprise Rent-A-Car.[2]
History
Vestal was co-founded in 1997 by David Bonaventura, and sold in 2005. On September 23, 2002, Vestal officially registered the "Vestal" word mark.[4] In 2004, Vestal opened an international headquarters in Biarritz, France.[5] That same year, Vestal Group, Inc. was incorporated to make watches for other brands, including Paul Frank, Vans and singer Gwen Stefani's Lamb and Harajuku Lovers.
On August 22, 2008, Vestal International, Inc. was incorporated. On August 31, 2008, Vestal Watch, Inc.'s assets were sold to Vestal International, Inc. Vestal International, Inc. is owned and operated by its employees Johnny Gehris.
In 2010, Vestal launched Vestal Vision, a line of eyewear.[6] Vestal also released a Radio iPhone Application called Vestal Radio. This free application streams VestalRadio.com live to your iPhone, iPad or iPod Touch, broadcasting the latest music from Vestal Featured Artists as well as other bands, musicians and DJ’s from around the world. Also airing on Vestal Radio are exclusive interviews, Guest DJ sets & Mixtape shows.[7]
Celebrity endorsements
Vestal endorses musicians Peaches,[8][9] Blacklips,[10][11] Valient Thorr,[11] Warpaint,[12] Amanda Blank,[13] MSTRKRFT,[14] and Shiny Toy Guns.[15]
Carlos Dengler, former bassist for Interpol and Velvet Revolver bassist Duff McKagan, formerly of Guns N' Roses also wear Vestal watches, along with Juliette Lewis and her band Juliette & The Licks, as well as musicians from bands such as the Eagles of Death Metal and Shiny Toy Guns.[16] In 2007, the Canadian singer-songwriter Peaches posed as a model for a Vestal advertisement, which was featured in The Fader magazine.[17]
Awards
In 2007 Vestal won the Breakthrough Brand of the Year award by the Surf Industry Manufacturers Association.[18][19] In 2008, Vestal was nominated for "Men’s Marketing Campaign of the Year".[20]
References
- Vestal Collection: Summer 2010. Issuu.com (April 8, 2010). Retrieved on November 10, 2011.
- Hang Nguyen (November 3, 2006). "Vestal branches out". Orange County Register.
- Vestal International Signs On As ESA Corporate Sponsor || Transworld Surf. Surf.transworld.net (December 2, 2008). Retrieved on November 10, 2011.
- Trademark Electronic Search System (TESS). Tess2.uspto.gov. Retrieved on November 10, 2011.
- VESTAL Launches European Headquarters in France. Goliath.ecnext.com (July 29, 2004). Retrieved on November 10, 2011.
- Vestal Celebrates New Eyewear Line At Coachella | TransWorld Business. Business.transworld.net (May 27, 2010). Retrieved on November 10, 2011.
- Vestal Releases Free iPhone Application for VestalRadio.com. Snowboarding.transworld.net (May 27, 2010). Retrieved on November 10, 2011.
- Peaches plays Vestal Virgin | Prefix. Prefixmag.com (November 19, 2007). Retrieved on November 10, 2011.
- eagles of death metal. blogs.zappos.com. Retrieved on November 10, 2011.
- Kharas, Kev. (2008-06-16) Black Lips' Tesco ad pulled over religious concerns / Music News // Drowned In Sound. Drownedinsound.com. Retrieved on November 10, 2011.
- Vestal launches line in June – Marzo & Agius blowing up. Surfersvillage.com. Retrieved on November 10, 2011.
- Vestal Presents: “Warpaint” At Mammoth. Snowboarding.transworld.net (February 3, 2011). Retrieved on November 10, 2011.
- Vestal Welcomes Amanda Blank. Radcollector.com (August 26, 2009). Retrieved on November 10, 2011.
- Contest: Vestal Watch/MSTRKRFT | Prefix. Prefixmag.com. Retrieved on November 10, 2011.
- Vestal Presents Shiny Toy Guns Concert At Mammoth. Snowboarding.transworld.net (November 9, 2009). Retrieved on November 10, 2011.
- Former Executive Sues Watch Maker Vestal Over March Firing. Allbusiness.com. Retrieved on November 10, 2011.
- "Electric Raunch to High Fashion in 60-Seconds". Advertising Age. Retrieved 2011-01-22.
- Vestal up for the Breakthrough Brand of the Year award Archived July 20, 2011, at the Wayback Machine. Globalsurfnews.com (April 5, 2007). Retrieved on November 10, 2011.
- Vestal Takes Home “Breakthrough Brand of the Year” Award. Motocross.transworld.net (May 23, 2007). Retrieved on November 10, 2011.
- Vestal's up for a SIMA Award in Men's Marketing category Archived September 29, 2011, at the Wayback Machine. Globalsurfnews.com. Retrieved on November 10, 2011.