Tsovet Time Instruments

Tsovet Limited is an independent American watch brand, founded in Los Angeles[1] in 2008[2] to market Asian-manufactured, American designed watches with Swiss-made movements.[3] The company is located in Newport Beach with markets in 15 countries worldwide.[4][5] Since 2012, Tsovet has collaborated with British studio Horology Design Limited and Swiss watch designer Jacques Fournier.[6]

Tsovet Limited
Privately held company
IndustryWatch
Founded2008
Headquarters
Newport Beach, California
,
United States
Key people
David Bonaventura (Founder)
ProductsWristwatches
Websitewww.tsovet.com

Background

Tsovet was founded by David Bonaventura, also a musician,[7] who'd previously co-founded Vestal (1997-2005),[8] a company that marketed musically-inspired watches and clothing under its own brand name — as well as subsequently for other brands including Paul Frank, Vans and singer Gwen Stefani's L.A.M.B. and Harajuku Lovers.[9][7]

Tsovet designs reflect an interest in metal fabrication and mechanical gauges — as well as post-Cold War Soviet watch designs,[10] engineered industrial tools, retro motor gauges, and avionics instruments — using Italian leather and aeronautical-grade 316L stainless steel.

Launched in 2008 with 4 styles and 16 color variants, Tsovet was introduced in New York at the (capsule) show in July that same year.[11][12]

gollark: C is *lawful* - it obeys simple enough rules and stuff - but *evil*, because nasal demons and undefined behavior.
gollark: C is also lawful evil.
gollark: How about, Nobody is *Neutral* Evil?
gollark: I guess undefined behavior.
gollark: Why would C make you chaotic?

References
  1. Tsovet Brochure Archived 2011-07-19 at the Wayback Machine
  2. Selectism.com Tsovet Time Instruments by Nick Schonberger
  3. Just in Time by Anne-Marie Otey, Riviera Magazine, April 2009
  4. "Timing is Everything: CHIP Ganassi Racing Teams and Tsovet watches partner for limited edition timepiece". A Bullseye View, Target Corp.
  5. Anne-Marie Otey (March 1, 2009). "The Radar Just in Time An O.C. watch legend returns with Tsovet, a tough new line". Riviera Magazine / Modern Luxury.
  6. "TSOVET hitting new heights – Tsovet PX collection". Horology Design Limited.
  7. BRENDAN I. KOERNER (October 24, 2004). "OPENERS: THE GOODS; Time Is on My Side (But in a Goth Way)". The New York Times.
  8. Hang Nguyen (November 3, 2006). "Vestal branches out". Orange County Register.
  9. "Tsovet Watches: California Design". Timebyme.
  10. "A Tsovet Invasion". Horologii. July 10, 2010.
  11. Tsovet Watches Limite Magazine
  12. Tsovet Times Keeps With The Times By JC Report
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