Venus Fashion

In 1984, Daryle Scott created Venus Body Wear, an American clothing and swimsuit retailer, selling ladies' leotards and exercise apparel via full-page ads in Cosmopolitan and other national magazines. A year later, the company expanded to include women’s swimwear and became known as Venus Swimwear. In 1999, Venus acquired WinterSilks, a large importer of silk fashions. In 2000, reflecting the expanded offerings, the company name changed to Venus. In November 2006, Venus, Venus Manufacturing, and WinterSilks, were acquired 80% by Golden Gate Capital, under their Catalog Holdings Group. The three companies fell under a new, united company name, Venus Holdings, LLC. In 2009, Venus Holdings was acquired by the German catalog company Bon Prix, a subsidiary of Otto.[1][2]

VENUS Fashion, Inc.
Subsidiary
Industryretail 
Founded1984
Headquarters11711 Marco Beach Drive
Jacksonville, Florida
United States
ProductsClothing
Swimwear
Accessories
Number of employees
250+
ParentBon Prix
Websitewww.venus.com

Sponsorships
  • Official swimsuit sponsor for the 2007 Miss America pageant.
  • Official presenting sponsor for The Jacksonville ROAR 2014/2015 cheerleaders[3][4]

Past Venus models
  • Rachel Reynolds who is currently one of the prize models on the popular CBS game show The Price Is Right.
  • Brooke Burke went on to host E!'s Wild On! and CBS's reality show, Rock Star. Brooke also worked with Venus on her own line of swimwear: Barely Brooke.
  • Barbie Blank went on to become a World Wrestling Entertainment professional wrestler on the ECW Brand
  • Dalene Kurtis became Playboy's Playmate of the Month for September 2001 and Playmate of the Year of 2002.
  • Nikki Schieler went on to become Playboy's Playmate of the Month for September 1997.
  • Karen McDougal became Playboy's Playmate of the Month for December 1997 and Playmate of the Year of 1998.

See also

References
  1. Katie Deatsch (July 10, 2009). "German cataloger will keep Venus Swimwear afloat". Internet Retailer. Retrieved March 1, 2012.
  2. Jim Tierney (July 13, 2009). "Bon Prix Buys Venus Swimwear". Multichannel Merchant. Retrieved March 1, 2012.
  3. Jacksonville Jaguars Public Relations (Feb 5, 2014). "THE ROAR partners with VENUS". Jaguars.com. Archived from the original on 2014-04-18. Retrieved 2014-09-18.
  4. Ashley Gurbal Kritzer (Feb 12, 2014). "Venus Swimwear looks to make local splash with Jacksonville Jaguars Roar sponsorship". Jacksonville Business Journal.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.