Vega (company)

Vega is a brand of plant based nutritional products owned by Danone. The company was started in Burnaby by Charles Chang and Brendan Brazier in 2004.[1] In 2015, Vega was sold to Denver-based giant Whitewave Foods for US $550 million.[2]

Vega
Subsidiary
IndustryVegan protein powder and protein bars
Founded2001 (2001)
FoundersCharles Chang and Brendan Brazier
HeadquartersBurnaby, British Columbia
ParentDanone
Websitemyvega.com

Products

The Vega line of products includes vegan protein powder, protein bars, protein snacks, protein shakes, and supplements. Their products are all vegan certified [3] and Non-GMO Project verified. Vega products predominantly use pea based protein instead of the typical dairy based whey protein used in most supplemental protein products[4].

The Vega Protein with Greens comes in seven different flavours while offering 20 grams of plant based protein, veggies and green daily servings.

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References

  1. O'Grady, Matt (29 May 2014). "Making millions selling vegan shakes". The Globe and Mail. Retrieved 19 December 2017.
  2. "Burnaby's Vega sold to Denver-based giant for $550 million US". Vancouver Sun. Retrieved 9 December 2017.
  3. "Certification".
  4. Banaszek, Amy; Townsend, Jeremy R.; Bender, David; Vantrease, William C.; Marshall, Autumn C.; Johnson, Kent D. (2019-01-04). "The Effects of Whey vs. Pea Protein on Physical Adaptations Following 8-Weeks of High-Intensity Functional Training (HIFT): A Pilot Study". Sports. 7 (1): 12. doi:10.3390/sports7010012. ISSN 2075-4663. PMC 6358922. PMID 30621129.
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