Total Experience Records

Total Experience Records was a record label founded by Lonnie Simmons. Its two major acts were The Gap Band and Yarbrough & Peoples. It originally began in 1977 as a production company whose albums were released by Mercury Records before becoming a label in 1981. From its inception in 1981 to late 1983, Total Experience was a subsidiary label of Mercury's parent company, PolyGram. In 1984, the label changed its distribution from PolyGram to RCA Records.

Total Experience Records
Parent companyPolyGram (1981–1984)
RCA[1](1984–1987)
Founded1977 as Total Experience Productions, label launched in 1981
FounderLonnie Simmons
StatusDefunct
Distributor(s)PolyGram (1981–1984)
RCA (1984–1987)
GenreR&B
Funk
Country of originUnited States
LocationBeverly Hills, California

History

In the 1970s, Lonnie Simmons operated a club on Crenshaw Boulvevard in South Central Los Angeles called The Total Experience, similar to the West-Hollywood Roxy Theatre.[2] Eventually he invested in a recording studio by purchasing the property previously occupied by Sound Recorders Studios on the corner of Yucca St. and Argyle Ave. in Hollywood. Simmons then launched his production company, and met the Gap Band through a friend, singer D. J. Rogers. He then had the idea to reduce the official lineup of the group from twelve members to its sibling trio of Ronnie, Charlie and Robert Wilson. After signing the Gap Band to Total Experience Productions, and securing the production company a label deal with Mercury Records in late 1978, Simmons himself personally produced the Gap Band's albums during their tenure, and co-wrote their breakthrough song, "Oops Up Side Your Head".

While in Texas in 1977, Gap Band leader Charlie Wilson discovered Alisa Peoples & Calvin Yarbrough, who were performing as part of the band, Grand Theft.[3] Charlie convinced Lonnie to give the couple a chance, which paid off in 1980, when they released the song "Don't Stop the Music", which topped the R&B charts. This was immediately following the Gap Band #1 R&B song "Burn Rubber on Me (Why You Wanna Hurt Me)". Both of those albums went gold, and two of the Gap Band's albums went platinum. The first three Simmons-produced Gap Band albums, as well as Yarbrough and Peoples debut album The Two of Us were successful enough to give Simmons credibility to establish the production company as a full label, and he officially launched Total Experience Records in 1981.

Gap Band IV, released in early 1982, was the first Total Experience album release. The success of Gap Band IV, Robert "Goodie" Whitfield's debut album Call Me Goodie (also released in 1982), 1983's Gap Band V: Jammin' and Yarbrough and Peoples' Heartbeats resulted in a lucrative distribution deal with RCA Records in early 1984. At the tail-end of 1984, A Total Experience Christmas was released, featuring songs by five of the label's acts, as well as two of the label's writers.[4]

Even though the Gap Band and Yarbrough & Peoples still had high charting records through the mid-80s, the successes were ephemeral and they resulted in far fewer sales. Lonnie signed a plethora of new acts in 1984-85 and two established acts: Switch and Billy Paul. None of these acts managed to have any success with Total Experience. The Gap Band released 4 albums: Gap Band VI, Gap Band VII, Gap Band 8, and Straight from the Heart before moving on to Capitol Records in 1989. Yarbrough and Peoples left the label in 1986, and moved back to Texas, where they married in 1987.

In 1987 Total Experience lost their distribution deal with RCA and carried on as an independent label, faltering soon after. The label's post 1984 holdings now belong to Minder Music, while its PolyGram distributed holdings, and the complete catalogues of Yarbrough & Peoples and the Gap Band belong to Universal Music Enterprises.

Personnel

Acts[5]
Robert "Goodie" Whitfield in 1983

An m indicates the group released multiple full-length albums on Total Experience.
An s indicates the performer either only released one full-length album on Total Experience, or released multiple singles and no album at all.

Yarbrough and Peoples in 1983

Key Producers

Key Writers
  • Charlie Wilson p
  • Jonah Ellis p
  • Lonnie Simmons
  • Malvin Vice
  • Oliver Scott p
  • Raymond Calhoun
  • Robert Wilson p
  • Ronnie Wilson p
  • Rudolph Taylor
  • Greg C Jackson p

A p indicates a writer/producer who also performed at least one song on the label.

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gollark: Test.
gollark: ++experimental_qa Bee Why bees?
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See also

References
  1. Discogs
  2. Lonnie Simmons at Answers.com
  3. Yarbrough and Peoples at Answers.com
  4. A Total Experience Christmas at Discogs
  5. Discogs Page
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