Tom Ascheim

Tom Ascheim is an American television producer and executive. He was the general manager of Noggin, where he produced Oobi and numerous interstitial series.[1] He also acted as an executive for Nickelodeon Television, Noggin's parent company.[2] Since leaving Noggin, Ascheim has worked as the president of multiple entertainment brands: as the manager of Sesame Workshop from 2007 to 2013, and as the president of the cable channel Freeform (2013–20); he became the president of Warner Bros. Global Kids, Young Adults And Classics starting on July 1, 2020.

Tom Ascheim
Born
Thomas Ascheim
NationalityAmerican
EducationYale University (MBA)
OccupationTelevision producer
Business executive
Years active1998-present

Early life and education

In 1985, Ascheim earned a Bachelor of Arts degree in American Studies from Yale University. In 1990, he received a Master of Business Administration degree from the Yale School of Management.[3]

Career

Ascheim was the first employee and general manager of Noggin, a cable network created by Nickelodeon and Sesame Workshop in 1999. He oversaw the network's content library and produced its first original series, Oobi, from 2000 to 2005.[4] He helped create a variety of the interstitial series that Noggin played, often using talent from Sesame Workshop.[5] He also oversaw multiple rebrands of the channel, including introducing the host characters of Moose and Zee in 2003.[6]

Ascheim left Noggin in 2007, but continued a relationship with Sesame Workshop, eventually becoming its executive vice president in 2011. He remained at Sesame Workshop until 2013, when he became the president of Freeform (formerly ABC Family).[7] He acted as the president of Freeform until April 2020, when he stepped down to take the position of president of Warner Bros. Global Kids, Young Adults And Classics, a division which has oversight over Cartoon Network, Cartoon Network Studios, Warner Bros. Animation and Turner Classic Movies; his first day at the position was July 1.[8][9]

Filmography
Year Title Credit(s) Ref.
2000–2005 Oobi Producer [6]
2001–2002 The URL with Phred Show Executive producer [10]
2002–2004 Play with Me Sesame Executive producer [11]
gollark: 64^11 or so.
gollark: It won't do much. There are a lot of possible video IDs.
gollark: Certainly.
gollark: I am complaining about your unwarranted pingination.
gollark: No.

References
  1. Baisley, Sarah (April 9, 2003). "Noggin Launches 'Preschool on TV' Lineup". Animation World Network.
  2. McGuire, Mark (November 24, 2004). "Noggin and The N have children covered". Chicago Tribune.
  3. "Tom Ascheim '90 on Why ABC Family Became Freeform". Yale University. November 17, 2016.
  4. "For young viewers: keeping things simple". The New York Times. April 13, 2003.
  5. Katz, Richard; Katz, Richard (Feb 5, 1999). "Kids cable web Noggin launches". Retrieved Apr 9, 2020.
  6. Hidek, Jeff (April 5, 2003). "Oobi: Noggin teaches kids with its bare hands". Star-News.
  7. Andreeva, Nellie (Dec 11, 2013). "Tom Ascheim Named ABC Family President". Retrieved Apr 9, 2020.
  8. Goldberg, Lesley (April 7, 2020). "Freeform's Departing Tom Ascheim to Run Cartoon Network". The Hollywood Reporter.
  9. Lafayette, Jon (April 7, 2020). "Warner Bros. Grabs Disney's Ascheim to Head Kids Unit". Broadcasting & Cable.
  10. Umstead, R. Thomas (June 10, 2001). "Noggin adds interactive series". Multichannel News.
  11. "Children's network does double duty". Lawrence Journal-World. March 21, 2002.
Preceded by
Michael Ouweleen		 Cartoon Network president
2020–present		 Succeeded by
TBA
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