Tolak Angin

Tolak Angin is a herbal supplement product produced in Indonesia by Sido Muncul. Sold as a syrup packaged in yellow sachets, it is one of the most popular brands in Indonesia.

A 15ml sachet of Tolak Angin

Product

The product contains, as ingredients, ginger, wild mint, fennel, cumin, screw tree, cloves, and honey, with a claimed secret recipe. It is typically sold in sachets, priced at less than $0.25 each in 2014. Generally, it is consumed in Indonesia by people experiencing "masuk angin" (lit. "entry of wind") – a general description for common ailments resulting in weakened immune systems. Several variants are manufactured, including sugar-free and child-oriented variants, and separate products such as Tolak Angin branded candies and ointment.[1][2]

Brand

In Indonesia, Tolak Angin is ubiquitously used and is one of the most popular consumer brands, with the product being sold in millions of small vendors. The product is well-recognized by its yellow sachet packaging, which has been copied by similar products of competitors.[2][3] The brand's slogan is "Orang pintar minum Tolak Angin" ("Smart people takes Tolak Angin").[4]

Outside of Indonesia, Tolak Angin is also sold in, for example, Philippines, Malaysia, Nigeria, Hong Kong, Australia, the Netherlands, and the United States. Exports outside Indonesia comprised around 5 percent of the product's sales in 2014.[5][6] In 2016, it was reported that the annual production of the product was at 780 million sachets.[7]

History

The mixture was reportedly first developed by Rahmat Sulistyo in 1930, as a family recipe. It was first sold to the public at Yogyakarta in 1940 as a premixed jamu, though due to the Indonesian National Revolution the family moved to Semarang and there in 1951 the company Sido Muncul was founded. It was sold as a regular jamu until 1992, when it adopted 15 ml sachets as packaging instead.[8] The product is also sold in powder sachets.[2]

In 2015, Tolak Angin sachets sold in California were given Prop 65 warnings which indicated that they contained lead. The distributor later clarified that the warnings were due to "abundance of caution".[9]

Sido Muncul opened a new production facility for Tolak Angin at Ungaran, Semarang in 2018 with a production capacity of 200 million sachets per month, compared to 80 million in its prior facility.[10]

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References
  1. Astutik, Yuni (21 January 2020). "Tolak Angin, Dari Jamu Godog Hingga Jamu Cair Modern". CNBC Indonesia (in Indonesian). Retrieved 8 May 2020.
  2. Bland, Ben (1 June 2014). "Appetite grows for Indonesia's herbal remedies". Financial Times. Retrieved 8 May 2020.
  3. "From street stalls to bourses, South East Asia's traditional medicine makers promise panacea". Reuters. 20 December 2013. Retrieved 8 May 2020.
  4. "Orang pintar, wong bejo, lalu orang kreatif". Merdeka (in Indonesian). 2 May 2014. Retrieved 8 May 2020.
  5. "Kisah Tolak Angin Menembus Pasar Global". SWA (in Indonesian). 13 August 2014. Retrieved 8 May 2020.
  6. "Sido Muncul menjajal ekspor ke negara tujuan baru di tahun 2020". Kontan (in Indonesian). 23 December 2019. Retrieved 8 May 2020.
  7. "Drug Regulator Deems Tolak Angin Safe Despite US Labeling". Jakarta Globe. 14 August 2015. Retrieved 8 May 2020.
  8. Astutik, Yuni (2 February 2020). "Setelah Jamu Godok & Cair, Kini Tolak Angin Berbentuk Kapsul". CNBC Indonesia (in Indonesian). Retrieved 8 May 2020.
  9. "Tolak Angin said to contain lead in California, PT Sido Muncul denies allegations | Coconuts Jakarta". Coconuts. 14 August 2015. Retrieved 8 May 2020.
  10. Prawitaningrum, Raras (24 April 2018). "Perluas Pabrik, Sido Muncul Produksi 280 Juta Sachet Jamu per Bulan". detikfinance (in Indonesian). Retrieved 8 May 2020.
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