Till It's Gone

"Till It's Gone" is a song by American hip hop recording artist Yelawolf, featured on his 2015 album Love Story. Written by Yelawolf, producer WLPWR, guitarist Mike Hartnett and mixing engineer Matthew Hayes,[1] it was originally featured on some versions of the 2014 Shady Records compilation Shady XV.[2] The song was released as the second single from both albums on September 16, 2014.[3]

"Till It's Gone"
Single by Yelawolf
from the album Shady XV and Love Story
ReleasedSeptember 16, 2014 (2014-09-16)
Recorded
Genre
Length4:35
Label
Songwriter(s)
Producer(s)WLPWR
Yelawolf singles chronology
"Honey Brown"
(2014)		 "Till It's Gone"
(2014)		 "Whiskey in a Bottle"
(2015)

Recording and production

Like much of Love Story, "Till It's Gone" was recorded at Blackbird Studios in Nashville, Tennessee with mixing engineer Matthew Hayes and producer William "WLPWR" Washington, who also performed keyboards, pads, drums, programming and strings on the song; Mike Hartnett performed guitar and bass guitar.[1] The song originated as an acoustic guitar riff, which was then looped and used as the backing for lyrics which were written "in a couple hours".[4] Due to its "dark and swampy" tone, the track was originally known as "The Swampy Record".[4]

Promotion and release

On September 16, 2014, "Till It's Gone" was featured on the second episode of the seventh season of American crime drama television series Sons of Anarchy, an inclusion which Yelawolf described as a "perfect fit".[5] Speaking about the partnership, Yelawolf has described it as "a big deal" and "one of those moments where the timing was really really good".[4] The single was released on iTunes the same night.[6]

In January 2015, Yelawolf performed an acoustic version of the track for radio network Sirius XM with Travis Barker, Bones Owens and DJ Klever.[7] The live performance was recorded backstage at the Hollywood House of Blues, which Yelawolf describes as the four simply "jamming ... chillin'".[8]

In pop culture

Music and lyrics

Speaking about the lyrical themes on display in "Till It's Gone", Yelawolf has described the song as "very aggressive" and "very dark", and notes that "It’s juxtaposed with this melody and the hook that gives it the power".[4] About the music, he has described the beat as "dope, swampy, alligator, snake-infested, gangrene, [and] dark".[4] PopMatters writer Charles Pitter described the song as "melodically acoustic" in his review of Shady XV.[9]

Yelawolf has claimed that the song was "the first song on the album that ... tied the project together and made the perfect sense", noting that its guitar-based style meant it received airplay on alternative rock, country and hip hop radio stations simultaneously.[10] The song has been compared stylistically to Trunk Muzik 0-60 single "Pop the Trunk".[4]

Music video

The music video for "Till It's Gone" was released on October 14, 2014.[11] Yelawolf claimed that the music video, filmed in New Orleans, was "expensive as hell", explaining that "The imagery and the rawness of the record had to match".[4]

Critical reception

Media response to "Till It's Gone" was generally favorable. Reviewing Shady XV for RapReviews.com, Jesal Padania described "Till It's Gone" as "a stunning tour de force from a truly unique artist".[12] In his review of Love Story, Drew Millard of Spin magazine named the track as a highlight of the album, claiming that it "[sounds] like a skiffle song they’d play after somebody died on Nashville" and describing it as evidence that Yelawolf is "one of the best, most imaginative rappers rapping".[13] Chris Mench of Complex magazine also praised "Till It's Gone", noting its "punchy, personal verses over twanging guitars".[14]

Charts
Chart (2014) Peak
position
Australia (ARIA)[15] 70
Canada (Canadian Hot 100)[16] 67
Sweden (Sverigetopplistan)[17] 88
US Bubbling Under Hot 100 Singles (Billboard)[18] 7
US Alternative Airplay (Billboard)[19] 25
US Hot R&B/Hip-Hop Songs (Billboard)[20] 35
US Hot Rap Songs (Billboard)[21] 25

Certifications
Region CertificationCertified units/sales
United States (RIAA)[22] Platinum 1,000,000*

sales+streaming figures based on certification alone

Personnel

Credits adapted from Love Story album notes.[1]

gollark: I should probably use firejail or something on my browser, for purposes.
gollark: Well, you'd either have to run it constantly or boot it up constantly.
gollark: That sounds hilariously slow.
gollark: Fortunately I am immune to the manual breathing thing due to repeated exposure.
gollark: It probably runs both ways.

References
  1. Love Story (Media notes). Yelawolf. Slumerican Records, Shady Records, Interscope Records. 2015.CS1 maint: others (link)
  2. Shady XV (Media notes). Various artists. Shady Records, Interscope Records. 2014.CS1 maint: others (link)
  3. "Till It's Gone - Single by Yelawolf". iTunes (GB). Apple. Retrieved April 25, 2015.
  4. Tilles, Jay (December 16, 2014). "Q&A: Yelawolf Will Release New Album When He Wants, Until Then Enjoy 'Till It's Gone'". Radio.com. Retrieved April 25, 2015.
  5. Johnson, Kevin C. (November 27, 2014). "Rapper Yelawolf talks 'Sons of Anarchy' song, Eminem, new album". St. Louis Post-Dispatch. Lee Enterprises. Retrieved April 25, 2015.
  6. "New Music: Yelawolf 'Till Its Gone'". Vibe. Spin Media. September 17, 2014. Retrieved April 25, 2015.
  7. "Watch: Yelawolf "Till It's Gone" Acoustic". Shady Records. January 20, 2015. Retrieved April 25, 2015.
  8. Gekas, Alexandra (January 20, 2015). "Q&A + exclusive behind-the-scenes Yelawolf jam with Travis Barker, Bones Owens and DJ Klever". Sirius XM. Retrieved April 25, 2015.
  9. Pitter, Charles (January 16, 2015). "Eminem and Various Artists: SHADYXV". PopMatters. Retrieved April 25, 2015.
  10. Hunte, Justin (April 23, 2015). "Yelawolf: "I Wanna Be Johnny Cash"". HipHopDX. Cheri Media Group. Retrieved April 25, 2015.
  11. "Yelawolf - "Til It's Gone"". HipHopDX. Cheri Media Group. October 14, 2014. Retrieved April 25, 2015.
  12. Padania, Jesal (December 9, 2014). "various artists :: Shady XV :: Shady/Interscope". RapReviews. Retrieved April 25, 2015.
  13. Millard, Drew (April 23, 2015). "Review: Yelawolf Continues to Puzzle and Impress in Equal Measure on 'Love Story'". Spin. Spin Media. Retrieved April 25, 2015.
  14. Mench, Chris (April 22, 2015). "Review: Yelawolf Gets Back To His 'Trunk Muzik' Roots On 'Love Story'". Complex. Complex Media. Retrieved April 25, 2015.
  15. "Chartifacts Week Commencing 29 September 2014" (PDF). The ARIA Report. Australian Recording Industry Association. September 29, 2014. Retrieved April 25, 2015.
  16. "Yelawolf Chart History (Canadian Hot 100)". Billboard. Retrieved April 25, 2015.
  17. "Swedishcharts.com – Yelawolf – Till It's Gone". Singles Top 100. Retrieved April 25, 2015.
  18. "Yelawolf Chart History (Bubbling Under Hot 100)". Billboard. Retrieved April 25, 2015.
  19. "Yelawolf Chart History (Alternative Airplay)". Billboard. Retrieved March 15, 2017.
  20. "Yelawolf Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved April 25, 2015.
  21. "Yelawolf Chart History (Hot Rap Songs)". Billboard. Retrieved April 25, 2015.
  22. "American single certifications – Yelawolf – TILL it's Gone". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
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