The Time Is Now (Moloko song)

"The Time Is Now" is a song by the Anglo-Irish electronica-pop group Moloko. It was released in March 2000 as the lead single from their third album, Things to Make and Do.

"The Time Is Now"
Single by Moloko
from the album Things to Make and Do
Released20 March 2000
GenreAlternative dance
Length4:31
LabelEcho Records
Songwriter(s)Róisín Murphy, Mark Brydon
Producer(s)Moloko
Moloko singles chronology
"Sing It Back"
(1999)		 "The Time Is Now"
(2000)		 "Pure Pleasure Seeker"
(2000)

The song charted at number two on the UK Singles Chart in March 2000, outpeaking the band's previous single "Sing It Back", which peaked at number four.[1] In May 2000, the song was certified Silver by the BPI for sales greater than 200,000.

Background and writing

"It's probably the closest we've come to sitting down with a guitar and writing a song," recalled Mark Brydon. "We thought we'd try and make a track with the same structure as a dance record but keep it acoustic. There was this temptation to put on a big snare or something, but every time we did that it upset the balance. Being constrained by budget, we couldn't really afford the full-on disco strings, so it's not exactly Love Unlimited Orchestra. We got this quartet in to do more of a Curtis Mayfield thing. We think of them as 'street' strings."[2]

Critical reception

Andy Hinds of AllMusic, in a review for Things to Make and Do, said "check out the nylon-string guitar in the flamenco-flavored 'The Time Is Now,' which faintly recalls Basement Jaxx's 'Rendez-Vu' and it adds a timeless quality to the music overall".[3]

This song was also nominated for Best British Single at the 2001 BRIT Awards but lost to Robbie Williams's "Rock DJ".[4] The same thing occurred with its music video, which was nominated for Best British Video but also lost out to "Rock DJ".[4]

Track listing

Charts and certifications

In 2014, the song was featured in the Enhanced Version of Grand Theft Auto V's Non-Stop-Pop radio station.[25]

It was also featured on Sky Sports Saturday night Premier League highlights show Football First from 2004.

gollark: I mean, they are somewhat, but worshipping hard work as a terminal value is stupid.
gollark: The alternative is probably Chrome, which is terrible and spies on you constantly.
gollark: I don't remember anything from mine except vague impressions of them being weird and confusing.
gollark: The ratio between them?
gollark: Yes you can, people can complain at you if you ever mention it ever and make a mistake.

References
  1. "MOLOKO". The Official Charts Company. Retrieved 10 July 2013.
  2. Q, May 2001
  3. "Things to Make and Do". AllMusic. Retrieved 10 July 2013.
  4. "Brits 2001 Special". UKMix. Retrieved 10 July 2013.
  5. "Australian-charts.com – Moloko – The Time is Now". ARIA Top 50 Singles. Retrieved 22 October 2013.
  6. "Ultratop.be – Moloko – The Time is Now" (in Dutch). Ultratop 50. Retrieved 28 November 2013.
  7. "Ultratop.be – Moloko – The Time is Now" (in French). Ultratip. Retrieved 22 October 2013.
  8. "Eurochart Hot 100 Singles" (PDF). Music & Media. Vol. 17 no. 15. 8 April 2000. p. 15. Retrieved 5 March 2020.
  9. "Moloko: The Time is Now" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved 22 October 2013.
  10. "Offiziellecharts.de – Moloko – The Time is Now". GfK Entertainment Charts. Retrieved 22 October 2013.
  11. "Top National Sellers" (PDF). Music & Media. Vol. 17 no. 19. 6 May 2000. p. 13. Retrieved 24 May 2020.
  12. "Íslenski Listinn Topp 40 (Vikuna 30.3. – 6.4. 2000)". Dagblaðið Vísir (in Icelandic). 31 March 2000. p. 12. Retrieved 5 July 2018.
  13. "The Irish Charts – Search Results – Time Is Now". Irish Singles Chart. Retrieved 19 July 2019.
  14. "Top 10 Dance Singles, Week Ending 6 April 2000". GfK Chart-Track. Archived from the original on 16 July 2019. Retrieved 19 May 2019.
  15. "Italiancharts.com – Moloko – The Time is Now". Top Digital Download. Retrieved 22 October 2013.
  16. "Dutchcharts.nl – Moloko – The Time is Now" (in Dutch). Single Top 100. Retrieved 22 October 2013.
  17. "Notowanie nr957" (in Polish). LP3. 2 June 2000. Retrieved 11 March 2019. Cite magazine requires |magazine= (help)
  18. "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  19. "Swisscharts.com – Moloko – The Time is Now". Swiss Singles Chart.
  20. "Official Singles Chart Top 100". Official Charts Company. Retrieved 28 November 2013.
  21. "Official Dance Singles Chart Top 40". Official Charts Company. Retrieved 2 June 2018.
  22. "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved 28 November 2013.
  23. "Jaaroverzichten 2000" (in Dutch). Ultratop. Retrieved 20 May 2019.
  24. "British single certifications – Moloko – The Time Is Now". British Phonographic Industry. Retrieved 24 May 2020.
  25. "Non-Stop-Pop FM". GTA Base. Retrieved 2 June 2018.
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