The Spicy Effect

The Spicy Effect, commonly referred to as Spicy or Spicy Music, is a Greek independent record label founded in 2009 by songwriter and record producer Phoebus, in association with the investment arm of Nea Tileorasi.[1]

The Spicy Effect
Founded2009
FounderPhoebus
Distributor(s)Soundforge Music Group (physical)
Universal Music Greece (digital)
Digital Minds (digital, 2009-2013)
The Orchard Music (digital, 2013-present)
GenreVarious
Country of originGreece
LocationAthens
Official websitewww.spicymusic.gr
YouTube channel

Overview

After eight years under an exclusive songwriting and record production collaboration with independent record label Heaven Music of ANT1 Group, Phoebus announced on 21 October 2009 via his website that he had left the label, without providing further details. This news was followed by a statement from Despina Vandi that she had also left Heaven Music. The fate of the other artists under Heaven Music's roster with whom Phoebus exclusively collaborated were not disclosed by any of the concerned parties. By December 2009, Phoebus announced that he was starting his own record label, with Vandi being the first artist to sign.[2] Thereafter more artist signings to Phoebus' company were announced, including a five-year contract with Elli Kokkinou following her departure from Sony Music Entertainment Greece,[3] with whom Phoebus had worked with on two studio albums while both were under contract at Heaven Music. Nino[3] and Thanos Petrelis, both of whom were also with Heaven Music, signed with the company.[4] The company's trade name – The Spicy Effect – was also revealed following these signings.

In April 2010, The Spicy Effect obtained a digital distribution deal under a licensing agreement with Universal Music Greece, which grants access to popular services such as iTunes Store. C'est La Vie by Vandi marks the first studio album released by the label.

In July 2011, The Spicy Effect announced a collaboration with the record label My Group, founded by Manos Theofilos.[5] The label focuses on dance music and is credited with a number of hits since its inception.[5]

Charity

In December 2010, a remake of Vandi's Christmas song "Christougenna" (Christmas), titled "Christougenna 2010", was released featuring vocals by the entire Spicy Effect roster of artists- Kokkinou, Nino, Panos Kalidis, Elissavet Spanou, Ioakeim Fokas, and Stella Kalli, with the exception of Vandi.[6] The song also features the well-known Spiros Lambrou's children choir.[6] Vandi could not participate in the remake as a clause from her previous recording contract prohibited her from re-recording the song on a different label,[7] however she does appear in the music video. The remake was brought into fruition after Nino held a benefit concert in Agrinio in the summer to raise funds for the rehabilitation of 23-year-old paraplegic Petros Zaferis.[8][9][10] Proceeds from the sale of the digital release also went toward his rehabilitation.[8]

Spicy Entertainment

In early 2011, The Spicy Effect launched Spicy Entertainment, a concert promoting division dealing across Greece and Cyprus, servicing foreign acts.[11]

The Spicy Labels

"The Spicy Effect" has also three labels under this label:

a) "Loca Records by Spicy" was created by Christodoulos Siganos and Valentino, with artists such as DJ Valentino, Constantinos Pantzis, Christina Koletsa and Hrispa (http://www.loca-records.com)

b) "Nuke Records by Spicy / The Urban music label" with artists, such as REC and FlyByWire and

c) "Noize The Label" (née Legend Music) with artists such as Giorgos Giasemis, Nikos Apergis, Dimitris Giotis, Thelxi, Andreas Stamos, Angelos Andreatos. This label is specialized in Laïko music.

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References
  1. "Star Investments" (in Greek). Retrieved 23 July 2011.
  2. Staff (10 December 2009). Καλομοίρα! Η μεγάλη επιστροφή! (in Greek). MAD TV. Retrieved 11 December 2009.
  3. Staff (11 December 2009). Κοκκίνου-Νίνο στο Φοίβο! (in Greek). Panorama Press. Archived from the original on 14 December 2009. Retrieved 12 December 2009.
  4. "Phoebus Music". Veto News. 13 December 2009.
  5. "ΜΥ GROUP "WITH" THE SPICY EFFECT" (Press release) (in Greek). The Spicy Effect. 13 July 2011. Retrieved 23 July 2011.
  6. Staff (1 December 2010). "To 'Χριστούγεννα' της Βανδή σε remake!" (in Greek). MAD TV. Retrieved 1 December 2010.
  7. Staff (2 December 2010). "Η απάντηση της Spicy για το "Χριστούγεννα"" (in Greek). Tralala.gr. Retrieved 2 December 2010.
  8. Staff (30 November 2010). "Spicy Christmas Spirit!" (in Greek). Olymposfm.gr. Retrieved 1 December 2010.
  9. Staff (1 December 2010). "Χριστούγεννα 2010 με τους Καλλιτέχνες της Spicy!!!" (in Greek). Tralala.gr. Retrieved 1 December 2010.
  10. Staff (2 July 2010). Το μεγαλείο ψυχής του Νίνο και η καλύτερη κατάληξη στη προσπάθεια που συνέβαλε.. Blogger (in Greek). Troktiko. Retrieved 1 December 2010.
  11. Staff (7 February 2011). "Music & Media (7/2/2011)" (in Greek). To Paron. Retrieved 5 September 2011.
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