The NoMad

The NoMad is an integrated hotel and restaurant owned by the Sydell Group[3] and located in the NoMad neighborhood of Manhattan, New York City. The restaurant of the same name was conceived by chef Daniel Humm and restaurateur Will Guidara of nearby Eleven Madison Park.[4] The hotel is sometimes referred to as NoMad New York to differentiate from its sister locations in Las Vegas and Los Angeles. The building is a contributing property to the Madison Square North Historic District, a New York City Landmark.

The NoMad
General information
TypeHotel
Address1170 Broadway
Town or cityNew York
CountryUnited States
OwnerSydell Group
Website
Official website
Coordinates40.744960°N 73.988568°W / 40.744960; -73.988568
Built1902–1903
ArchitectSchickel & Ditmars
Architectural style(s)Beaux Arts
Part ofMadison Square North Historic District
Restaurant information
Established2012[1]
Owner(s)Daniel Humm
Will Guidara
Head chefDaniel Humm
Rating Michelin Guide, 2018[2]

The hotel was conceived by Andrew Zobler, Founder and CEO of the Sydell Group.[5] The company's portfolio includes NoMd Los Angeles, NoMad Las Vegas, the LINE LA, DC and Austin, Freehand New York, LA, Miami, and Chicago, The Ned London, Park MGM Las Vegas, and the Saguaro Palm Springs and Scottsdale.[6] The hotel has 12 floors and a Beaux-Arts facade. The interior was designed by French architect Jacques Garcia, inspired by the Parisian apartment of his youth.[7] It was named after the relatively new NoMad neighborhood during a period of popularity.[8]

Hotel
The hotel's entrance
Cupola on the building's front corner

The hotel has a rooftop private dining space with outdoor seating.[9] Its room service and event food is provided by the hotel restaurant.[1]

Restaurant

The NoMad restaurant opened in 2012[1] and has one Michelin star.[2] It serves seasonal European-American cuisine.[10] Their signature dish is a whole roasted chicken for two stuffed with foie gras and truffles.[8] James Kent was the executive chef from 2013 to 2017.[11]

Food critic Adam Platt described the restaurant as appealing to multiple different audiences, with "a hodgepodge of styles under one roof". The restaurant has five rooms, including a glass-ceiling atrium for dining and a stand-up bar for cocktails, wine, and snacks. The library and parlour also offer additional seating in different atmospheres.[12]

The NoMad restaurant's opening persuaded Danny Meyer to sell the nearby restaurant Eleven Madison Park to Humm and Guidara, thinking that it would be competing with the NoMad.[9]

History

The building is located at 1170 Broadway (1166-1172, also known as 14-18 West 28th Street) on the southeast corner of 28th Street and Broadway in the NoMad neighborhood of Manhattan. It was built in 1902-03 as stores and offices, and was designed by Schickel & Ditmars in the Beaux Arts style. The building was originally named after the first owner, Caroline H. Johnston, and called the Johnston building. It is located within the Madison Square North Historic District.[13]

It was built at a time when the area's earlier residences, hotels, and theaters were being replaced by high-rise commercial buildings.[13]

Architecture

The building is twelve stories tall, with five bays on each side, and with a limestone exterior. It has a rounded corner bay that faces north, topped with a domed cupola.[13] The facade has paired windows and a three-story base with recessed windows and a molded crown. The arched entranceway has carved lions, festoons, a scrolled keystone, and other decorative elements.[13]

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See also

References
  1. Tuder, Stefanie. "The NoMad's Jeffrey Tascarella and Abram Bissell - Eater NY". Ny.eater.com. Retrieved July 4, 2018.
  2. "NoMad - New York: a Michelin Guide restaurant". www.viamichelin.com.
  3. Suqi, Rima. "Andrew Zobler Is the Man who Makes Business Travelers Stay Put". WSJ. Retrieved September 13, 2019.
  4. "Quality and Quantity". SURFACE. March 10, 2017. Retrieved September 13, 2019.
  5. Arsenault, Bridget (December 8, 2018). "Andrew Zobler, Founder & CEO of the Sydell Group". Forbes.
  6. Fedeli, Mark (April 28, 2019). "Rule of Three: Sydell Group is King of Their Corner". The Agenda; Travel Inspirations from Tablet Hotels.
  7. Clarke, Jessica Colley. "The NoMad Hotel". Hospitality Design. Retrieved September 13, 2019.
  8. Williams, Gisella (August 7, 2013). "Hotel Review: NoMad Hotel in New York City". The New York Times. Retrieved June 17, 2018.
  9. Fabricant, Florence (March 20, 2012). "Gracious Dining, Alive and Well at NoMad - The New York Times". Dinersjournal.blogs.nytimes.com. Retrieved July 4, 2018.
  10. Coghlan, Adam (June 7, 2018). "New York City's Nomad Hotel Is Coming to London - Eater London". London.eater.com. Retrieved July 4, 2018.
  11. Tuder, Stefanie (March 14, 2017). "The Nomad's Executive Chef James Kent Leaves For 'Solo Adventure' - Eater NY". Ny.eater.com. Retrieved July 4, 2018.
  12. Platt, Adam (May 14, 2012). "Adam Platt on NoMad - New York Magazine Restaurant Review". Nymag.com. Retrieved July 4, 2018.
  13. "NYCLPC Madison Square North Historic District Designation Report" (PDF).
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