The Jessica Simpson Collection

The Jessica Simpson Collection is a fashion line of clothing and other items for women and juniors. Besides clothing, the brand also includes handbags, sunglasses, accessories, jewellery, shoes and fragrances. The brand initially launched in 2006 as a shoe collaboration with Nine West co-founder Vince Camuto. Due to the success that followed, Simpson began adding on, which resulted in the brand's current 22 different licenses.[1]

The Jessica Simpson Collection
Private
IndustryFashion
Founded2006
FounderJessica Simpson
Tina Simpson
HeadquartersLos Angeles, California, U.S.
ProductsClothing, footwear, handbags, jewelry, jeans, purses, sunglasses, and many other products
Revenue $1 billion
WebsiteOfficial site

As of December 2010, the brand is carried in 650 department stores across the United States, including upscale Lord & Taylor and Belk as well as Macy's and Dillard's.[2] The collection earned $750 million in 2010, making it the top selling celebrity clothing empire. Simpson told New York magazine in February 2011, the reason her brand is so successful is because "When it comes to other celebrity brands, I think a lot of people do a great job, but it can't be all about them. Everybody doesn't want to just look like the celebrity, because they can't. They just want one element of that style."[3]

References
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