The Hype House

The Hype House is the name of a collective of TikTok personalities based in Los Angeles, California, as well as the name of the Spanish-style mansion where some of the creators formerly lived[1][2] until they moved into the former Clout House as the new Hype House.

The Hype House
FormationDecember 2019 (2019-12)
Founders
  • Daisy Keech
  • Chase Hudson
  • Thomas Petrou
  • Alex Warren
  • Kouvr Annon
Founded atLos Angeles, California
PurposeContent creation
Location
  • Los Angeles
OriginsTikTok
Official language
English

History

The collective formed in December 2019 and includes around twenty rising or established Gen Z[3] influencers from TikTok. Most of its funding came from Daisy Keech, Chase Hudson, Thomas Petrou, Alex Warren, and Kouvr Annon.[4]

The most notable TikTok personalities from the collective include Chase Hudson and Addison Rae,[1] and former popular members include Charli D'Amelio and Dixie D'Amelio. During its peak in membership, it had twenty-one members until founding member, Daisy Keech, left in March 2020, citing internal disputes with other members.[4] In May 2020, D'Amelios' representative confirmed the sisters also left the collective when "the Hype House started to become more of a business."[5] Bryce Hall revealed in a live stream that Addison Rae no longer associates with the Hype House.[6] Larray, who was already an established YouTuber and TikTok personality, joined in January 2020.[7]

The Hype House is described as a collaborative house or a content house. Collaborative houses are a phenomenon in the social media world, allowing influencers and content creators to make videos together easily.[1] The Hype House is comparable to the Vlog Squad and Team 10, similar collectives of YouTubers led by David Dobrik and Jake Paul respectively.[8][9]

References
  1. Lorenz, Taylor (January 3, 2020). "Hype House and the Los Angeles TikTok Mansion Gold Rush". The New York Times. Retrieved March 19, 2020.
  2. Ward, Tom (February 24, 2020). "The Hype House Is Changing The Face Of TikTok". Forbes. Retrieved March 19, 2020.
  3. Lustig, Hanna (March 7, 2020). "A power struggle and trademark dispute are rocking TikTok's Hype House as the influencer collective finds fame and fortune". Insider. Retrieved March 19, 2020.
  4. Brown, Abram (March 26, 2020). "Founders Feud At Hype House Gets Nasty: An Armed Guard, A New Lawsuit—And A Breakaway Group Of TikTok Stars". Forbes. Retrieved April 12, 2020.
  5. Jarvey, Natalie (May 6, 2020). "TikTok Boom! How the Exploding Social Media App Is Going Hollywood". The Hollywood Reporter. Retrieved May 11, 2020.
  6. Twersky, Carolyn (May 21, 2020). "Bryce Hall Just Suggested That Addison Rae May Be Leaving the Hype House". Seventeen. Retrieved May 28, 2020.
  7. Perrett, Connor (February 2, 2020). "TikTok's Hype House is home to some of the app's biggest stars, including Charli D'Amelio. Who are the other 20 members?". Insider. Retrieved May 3, 2020.
  8. Leskin, Paige (February 19, 2020). "Inside the 'creator retreat' for influencers trying to replicate the collaborative success of Hype House and the Vlog Squad and make as much content as possible". Business Insider. Retrieved March 19, 2020.
  9. Twersky, Carolyn (February 21, 2020). "Everything You Need to Know About TikTok's Hype House". Seventeen. Retrieved March 19, 2020.
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