Addison Rae

Addison Rae Easterling (born October 6, 2000), colloquially known as Addison Rae on TikTok, is an American social media personality and dancer. As of August 2020, she has accumulated over 3.3 billion likes and 55 million followers on TikTok, ranking as the second most-followed individual on the platform.

Addison Rae
Born
Addison Rae Easterling

(2000-10-06) October 6, 2000
Lafayette, Louisiana, U.S.
Occupation
Years active2019–present
Known forTikTok dance videos
Parent(s)
  • Monty Lopez
  • Sheri Easterling

Career

Easterling started dancing competitively at the age of 6 where she attended competitions across the country.[1] She joined TikTok in July 2019, uploading dance videos to trending songs on the platform.[2] She has been part of the TikTok collaborative group The Hype House since December 2019 when it was formed.[3]

Before moving to Los Angeles to pursue TikTok, the dancer briefly attended Louisiana State University where she studied sports broadcasting.[4] Easterling had originally planned to become a sports activities broadcaster.[1] At the end of October 2019, Easterling gained over one million followers on TikTok and decided to leave LSU in November. "I remember that's when it changed for me," Easterling told Business Insider in April 2020. “I knew I wanted to take it more seriously and expand it to other platforms. I uploaded a video to YouTube and got really active on Instagram."[5]

Easterling's rapid success led her to signing with talent agency WME in January 2020 along with her parents.[6]

In July, Easterling partnered with American Eagle on the brand's back-to-school campaign and released a weekly podcast exclusive to Spotify with her mother called “Mama Knows Best.” Easterling launched her own cosmetics line, Item Beauty which she co-founded with beauty startup Madeby Collective.[5]

Personal life

Family

Easterling grew up in Lafayette, Louisiana. Her parents are Monty Lopez and Sheri Easterling.[7] Easterling's parents also have their own TikTok accounts.[7] She has two younger brothers.[8]

Wealth

According to a Forbes report published in August 2020, it was estimated that Easterling earned $5 million in 2019 from her various endorsement deals and merchandise, making her the highest-earning TikTok star.[9] Easterling’s TikTok success has led her to work with companies such as Reebok, L'Oréal, Hollister and American Eagle.[10]

References
  1. Craighead, Olivia. "Why TikTok's Addison Rae Is More Than Just a "Pouty Face"". Wall Street Journal. Retrieved June 27, 2020.
  2. Talbot, Kate (April 7, 2020). "Meet Addison Rae, One Of TikTok's Biggest Stars". Forbes. Retrieved April 8, 2020.
  3. Lorenz, Taylor (January 3, 2020). "Hype House and the Los Angeles TikTok Mansion Gold Rush". The New York Times. Retrieved March 29, 2020.
  4. Kozma, Leila. "Addison Rae Shares New Details About Her Studies at LSU". distractify. Retrieved June 27, 2020.
  5. Bradley, Sydney. "Addison Rae Easterling is the top-earning TikTok star with $5 million in the last year, according to Forbes. But Charli D'Amelio is close behind". Business Insider. Retrieved August 8, 2020.
  6. Perelli, Amanda. "How talent agency WME plans to boost the careers of TikTok stars like Chase Hudson and Addison Rae, as the 'frenzy' to sign the platform's top creators continues". Business Insider. Retrieved August 8, 2020.
  7. Kim, Yerin (March 20, 2020). "Everything You Need to Know About TikTok Star Addison Rae". Seventeen. Retrieved March 29, 2020.
  8. "Addison Rae: 12 facts about the TikTok star you need to know". PopBuzz. Retrieved July 5, 2020.
  9. Brown, Abram. "TikTok's 7 Highest-Earning Stars: New Forbes List Led By Teen Queens Addison Rae And Charli D'Amelio". Forbes. Retrieved August 8, 2020.
  10. Perelli, Amanda. "Addison Rae is the world's top-earning TikTok star, according to Forbes. She shared the inside story of her rise to fame". Business Insider. Retrieved August 8, 2020.
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