The Beat with Ari Melber

The Beat with Ari Melber is an American news and politics program[1] hosted by Ari Melber, who is the chief legal correspondent for the network MSNBC. It airs weekdays at 6 PM ET. In its first full year on air in 2018, The Beat drew the "largest audience for MSNBC at 6pm in the network’s history."[2] In 2019, The Beat broke that record.[3] The Beat's audience is larger than The Situation Room, which airs on CNN in the same timeslot, "by a wide margin when it comes to total viewers," drawing about 700,000 more viewers per night, according to Nielsen ratings analyzed by the media website The Cheat Sheet[4] in 2019. The Beat is also one of the most viewed news shows online, drawing "around 13 million viewers per month on YouTube—the highest of any MSNBC show," according to a 2019 Daily Beast profile.[5]

The Beat with Ari Melber
GenreU.S. news/politics
Presented byAri Melber
Country of originUnited States
Production
Running time1 hour
Release
Original networkMSNBC
Original releaseJuly 24, 2017 – present
External links
Website

Format

The show features news reporting, one-on-one interviews, panels, and special reports[6] by the anchor. The show includes a "Fallback Friday" segment every Friday.

History

The Beat with Ari Melber was announced after Greta Van Susteren's program For the Record with Greta ended.[7] The network tapped Melber as one of its "most valuable utility players" for anchoring the 6pm slot, according to the Associated Press,[8] an effort to shore up an hour when MSNBC has historically drawn less viewers, trailing cable stars Bret Baier and Wolf Blitzer, who host the 6 p.m. shows on Fox News and CNN. Upon its debut, it was part of MSNBC's evening ratings surge among key demographics on cable television, and went on to draw a larger nightly audience than any hour of CNN.[9][10]

The Beat with Ari Melber has been noted for its reporting on Facebook's role in elections and journalism.[11] Mediaite, an American Media publication, wrote about its coverage of Facebook's role in the Philippines election, noting "host Ari Melber has carved out an important niche as arguably the leading critic of Facebook CEO Mark Zuckerberg in all of television."[12]

Notable interviews Melber has conducted include U.S. Senators Kamala Harris, Elizabeth Warren, Jeff Merkel, Richard Blumenthal, Dick Durbin, Mark Warner and Cory Booker; Sheriff Joe Arpaio, who had a newsworthy legal exchange on the show,[13] former White House adviser Stephen Bannon, former Trump aide Sam Nunberg, who later credited the interview for his decision to cooperate with Special Counsel Robert Mueller,[14] and musician Talib Kweli, who joined a discussion with Fat Joe and conservative Bill Kristol that Fortune called "one of the most delightfully diverse panels ever. Really."[15][16]

The show also features musical and cultural guests, such as 50 Cent, Method Man, Vic Mensa, French Montana, Black Panther actor Winston Duke, Sean Penn, novelist Alice Walker, Andrew Leon Talley, DJs Stretch Armstrong, Bobbito Garcia and Jay Smooth, Desus and The Kid Mero (who both co-host Desus & Mero), and the rapper Havoc, (who noted Melber quoted his lyrics to explain a legal concept[17] and announced a forthcoming Mobb Deep album in an interview on the show).[18][19]

Reception

The Detroit Free Press named The Beat with Ari Melber to its "best" TV shows of 2017, noting its reporting "helped untangle the implications of Robert Mueller's Russia investigation, revealing the actual law obscured by the partisan posturing of so many cable news formats."[20]

TVNewser reported that in 2017, The Beat with Ari Melber "defeated CNN in total viewers this year, and delivered the network's largest yearly audience ever" for its 6pm timeslot.[21] Forbes reported in 2017, the show delivered "MSNBC's best rating ever for the time slot" and "not just because of an overall Trump Bump bringing a rise in viewership," noting "MSNBC saw total day growth of 38%" in ratings, while "Melber's 6 p.m. slot saw growth of 56%."[22]

TVNewser noted in February 2018, The Beat and Deadline: White House "posted record viewership in MSNBC history for their timeslots,"[23] and The Beat continued its ratings growth in 2018,[24] averaging 1.7 million viewers per night in September 2018—more viewers than CNN's 6pm show[25] and more viewers than every other CNN show in prime time.[26]

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References
  1. Steinberg, Brian (July 21, 2017). "MSNBC to Launch 'The Beat With Ari Melber' on Monday". Variety. Retrieved October 16, 2017.
  2. "Ari Melber Delivers Record-Breaking Ratings To MSNBC In 2018, Sees 35% Growth In Viewership". Contemptor. 2019-01-08. Retrieved 2019-04-26.
  3. Melber, TheBeat w/Ari (2020-01-02). "The Beat averaged a historic 1,500,000 nightly viewers this year - the most ever for MSNBC at 6pm - and over 119 million more video views on YouTube than the previous year, nearly doubling views year-over-year. http://bit.ly/2MFAGPa". Retrieved 2020-02-01 – via Twitter. External link in |title= (help)
  4. Schaal, Eric; Articles, More; January 30, 2019 (2019-01-31). "Why Does MSNBC's Ari Melber Have So Many More Viewers Than CNN's Wolf Blitzer?". The Cheat Sheet. Retrieved 2019-04-26.CS1 maint: numeric names: authors list (link)
  5. Grove, Lloyd (2019-04-26). "Even Trump's Personal Attorney Loves MSNBC's Ari Melber". Retrieved 2019-04-30.
  6. Warren, James (November 10, 2017). "What Donald Trump and P.T. Barnum Have in Common". Vanity Fair. Retrieved April 24, 2018.
  7. Evans, Greg (July 21, 2017). "MSNBC's 'The Beat With Ari Melber' Gets Premiere Date, Title". Deadline Hollywood. Retrieved August 25, 2017.
  8. Bauder, David (July 21, 2017). "Ari Melber tries to improve a troubled time slot at MSNBC". The Seattle Times. Retrieved April 24, 2018.
  9. Moraes, Lisa de (July 25, 2017). "MSNBC Clocks Cable's Largest Weekday Primetime Crowd For First Time In Its History". Deadline Hollywood. Retrieved August 23, 2017.
  10. Berg, Madeline (June 29, 2017). "Greta Van Susteren Out And Ari Melber In At MSNBC". Forbes. Retrieved August 25, 2017.
  11. Kosoff, Maya (December 28, 2017). "Mark Zuckerberg's Plan to Save Facebook from Itself". Vanity Fair. Retrieved April 24, 2018.
  12. DePaolo, Joe (December 27, 2017). "Ari Melber Shreds Mark Zuckerberg: Facebook Will 'Work With Anyone' For Money, Even Duterte". Mediaite.com. Retrieved April 24, 2018.
  13. Marcin, Tim (January 15, 2018). "Joe Arpaio found out he admitted guilt with Trump pardon on live TV". Newsweek. Retrieved April 24, 2018.
  14. Parker, Ashley; Dawsey, Josh (March 6, 2018). "Ex-Trump aide Sam Nunberg changes tune, says he will cooperate with Mueller probe". The Washington Post. ISSN 0190-8286. Retrieved March 21, 2018.
  15. McGirt, Ellen (October 12, 2017). "raceAhead: Mark Zuckerberg's Apology Is Not Enough". Fortune. Retrieved April 24, 2018.
  16. "Talib Kweli & Fat Joe Talk Eminem's Trump Diss With MSNBC's Ari Melber". The Latest Hip-Hop News, Music and Media | Hip-Hop Wired. 2017-10-12. Retrieved 2018-01-18.
  17. http://hiphopdx.com, HipHopDX -. "Havoc Applauds MSNBC Anchor Who Quoted Mobb Deep Lyrics To Insult Donald Trump". HipHopDX. Retrieved 2018-03-21.
  18. Saponara, Michael (March 13, 2018). "Havoc Reveals a New Mobb Deep Album Will Arrive in 2018". Billboard. Retrieved April 24, 2018.
  19. Darville, Jordan (March 13, 2018). "Havoc says a new Mobb Deep album is coming this year". The Fader. Retrieved April 24, 2018.
  20. Hinds, Julie (December 29, 2017). "2017 entertainment bests: Top TV choices for coping with current events". Detroit Free Press. Retrieved April 24, 2018.
  21. Katz, A.J. "Scoreboard: Friday, December 1". Adweek.com. Retrieved 2018-02-16.
  22. Berg, Madeline (January 16, 2018). "Mixing Rap And Politics, MSNBC's Ari Melber Produces A Hit". Forbes. Retrieved January 17, 2018.
  23. Katz, A.J. (February 27, 2018). "Feb. 2018 Ratings: MSNBC Is the No. 2 Network on Cable". Adweek.com. Retrieved April 24, 2018.
  24. "August 2018 Ratings: MSNBC Posts Year-Over-Year Total Audience Growth". www.adweek.com. Retrieved 2018-10-10.
  25. Schaal, Eric; Articles, More; January 30, 2019 (2019-01-31). "Why Does MSNBC's Ari Melber Have So Many More Viewers Than CNN's Wolf Blitzer?". The Cheat Sheet. Retrieved 2019-04-30.CS1 maint: numeric names: authors list (link)
  26. Schaal, Eric; Articles, More; January 30, 2019 (2019-01-31). "Why Does MSNBC's Ari Melber Have So Many More Viewers Than CNN's Wolf Blitzer?". Showbiz Cheat Sheet. Retrieved 2019-06-24.CS1 maint: numeric names: authors list (link)
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