The Bay Lights

The Bay Lights is a site-specific monumental light sculpture and generative art installation on the western span of the San Francisco–Oakland Bay Bridge, designed to commemorate the 75th anniversary of its opening. The installation by light artist Leo Villareal includes 25,000 individual white LEDs along 1.8 miles (2.9 km) of the cables on the north side of the suspension span of the bridge between Yerba Buena Island and San Francisco. The installation is controlled via a computer and displays changing patterns that are not meant to repeat. The opening ceremony was held on March 5, 2013.

A test of The Bay Lights on January 24, 2013

Initially intended as a temporary installation, which ended on March 5, 2015, the project was re-installed as a longstanding feature of the Bay Bridge with permanent fixtures that were re-lit on January 30, 2016.

Origin

The Bay Lights was conceived in September 2010 by Ben Davis of Words Pictures Ideas, a public relations company that has a contract with the California Department of Transportation (Caltrans) for publicizing the construction of the new eastern span replacement of the Bay Bridge between Yerba Buena Island and Oakland.[1] Davis characterized the Bay Bridge as being overshadowed by the Golden Gate Bridge, which is a popular tourist destination for visitors to San Francisco, and he hoped this art project would give the Bay Bridge more recognition.[2] Davis contacted light artist Leo Villareal, who had an exhibition on display at the San Jose Museum of Art in late 2010.[1] Davis later founded Illuminate the Arts, a non-profit organization, to organize the sculpture's design, engineering, and fundraising.

Both Davis and Villareal suggest The Bay Lights was influenced by their experiences at the annual Burning Man art and music festival in northwestern Nevada. Villareal first attended Burning Man in 1994 and eventually joined the board of directors of the Burning Man organization. His prototype light sculpture was 16 blinking lights in a grid that was meant to be a beacon when returning to his camp at night.[3] From there, Villareal has programmed more complex light matrices and exhibitions, including his largest, "Multiverse," a 41,000 LED installation on permanent display at the National Gallery of Art in Washington, DC.[1]

Operations

The sculpture is visible mostly from the north side of the bridge and is most easily seen from the San Francisco waterfront. The lights are positioned to be invisible to bridge motorists, to prevent driver distractions.[4] The installation operates from dusk until dawn daily.[5]

Construction

The 25,000 white LEDs were attached by construction workers along the vertical steel support cables that connect the deck of the bridge to the suspension cables at the top. Caltrans workers intermittently closed a lane of traffic on the bridge late at night so electricians could install the individual LEDs to the cables.[3][6] The lights are programmed to create a series of abstract patterns that ascend and descend the cables and appear to cross the bridge.[7] Villareal said the patterns will be inspired by weather patterns, tides, and the volume of traffic on the bridge at any given time.[8]

The lights need 100,000 feet (30,000 m) of special cabling to power the installation, as well as for networking and communications with the control computer. The lights are spaced every 12 inches (30 cm) and are attached to the bridge with 60,000 zip ties.[3] Each LED bulb can be adjusted for 255 different levels of brightness and the entire installation is controlled remotely by a computer program operated by Villareal.[1] The LED lights complement the permanent string of lights that has been attached to the suspension cables since the 50th anniversary of the bridge in 1986.[1]

The original, temporary installation, which formally opened on March 5, 2013,[9] was taken down in March 2015 when its permits expired so that Caltrans could repaint and perform maintenance on the cables.[10] Installation of more robust, permanent lights began in October 2015, and a re-lighting ceremony was held on January 30, 2016,[11][12][13] after which the lights were gifted to the state of California.[14] The new lights are brighter and better able to weather the elements and angled such that they are visible from south of the bridge as well.[15]

Cost

The initial project cost $8 million, which was raised through private donations and contributions.[3][16] 50 million people were estimated to see The Bay Lights by 2015,[3] and the project was estimated to bring up to $100 million in tourism revenue to the Bay Area.[8] ZERO1, a non-profit dedicated to bringing art and technology together, signed on as the official fiscal sponsor of the project.[17]

The Bay Lights is estimated to use approximately $30 per day in electricity,[18] or about $11,000 annually. During the temporary installation period, these costs were covered by a private solar investment company in the form of solar credits.[19]

In July 2014, Illuminate the Arts announced it was partnering with Tilt.com to sponsor a $1.2 million crowdfunding campaign to keep The Bay Lights lit until 2026.[20] When the crowdfunding campaign raised less than expected, organizers focused on larger donors and ultimately raised the $4 million necessary to install long-term fixtures.[21] The Bay Area Toll Authority, which oversees the bridge, agreed to allocate up to $250,000 per year from toll revenues for maintenance and electricity.[12]

Critical reception

Since its inauguration, The Bay Lights has received widespread public support and positive reaction, as well as political support from state and local politicians, including Governor Jerry Brown, Lieutenant Governor Gavin Newsom, San Francisco Mayor Ed Lee, the San Francisco Board of Supervisors and former San Francisco Mayor Willie Brown.[3][8]

Hemispheres named The Bay Lights the top attraction in its 2013 "Out with the Old, In with the New" Top-25 feature.[22]

On March 8, 2014, the documentary Impossible Light world premiered at the SXSW Film Festival. The film follows the people who wished to produce The Bay Lights as they search for funding and obtain permits. The Austin Chronicle felt that the documentary was a nearly seamless extraction of the evolutionary relationship between art and benefaction.[23] The film also screened as part of the 57th San Francisco International Film Festival and the Newport Beach Film Festival in April 2014.[24][25]

Notes
  1. Whiting, Sam (2012-09-18). "Bay Bridge to beam vivid light sculpture". San Francisco Chronicle. Retrieved 18 January 2013.
  2. McMenamin, Dan (2012-09-18). "Art project to illuminate Bay Bridge". Bay City News via San Francisco Examiner. Retrieved 19 January 2013.
  3. Fischer, Adam (2012-11-29). "Bright Idea". The New York Times. Retrieved 18 January 2013.
  4. Cuff, Dennis (2012-12-27). "25,000 lights to turn Bay Bridge span into giant night sculpture". Contra Costa Times. Retrieved 18 January 2013.
  5. "The Bay Lights LED Sculpture To Extend Hours In November". Bay City News Service. KPIX-TV. October 16, 2013.
  6. Musiker, Cy (2012-07-12). "Bay Bridge Lightshow on Schedule For March Debut". KQED. Retrieved 19 January 2013.
  7. Kuang, Cliff (2011-06-11). "Big-Time Techies Want To Turn SF's Bay Bridge Into A Glittering Light Show". Fast Company. Retrieved 18 January 2013.
  8. Sharpe, Katherine (2012-05-29). "Everything Will Be Illuminated: Artist to Cover Bay Bridge in Programmable LEDs". Wired. Retrieved 18 January 2013.
  9. "'The Bay Lights' Officially Unveiled On Bay Bridge". KPIX-TV. March 6, 2013. Retrieved March 6, 2013.
  10. Rosato Jr., Joe (4 March 2015). "Bay Lights Go Dark for Caltrans Maintenance on Bay Bridge". NBC Bay Area. Retrieved 30 January 2016.
  11. Zimmerman, Douglas (9 October 2015). "Bay Lights set to shine once again". San Francisco Chronicle. Retrieved 30 January 2016.
  12. Egelko, Bob (17 December 2014). "Bay Bridge light show will go on". SF Gate. Retrieved 6 February 2015.
  13. Cuff, Denis (28 January 2016). "Bay Bridge light sculpture turns back on Saturday night". Bay Area News Group. Retrieved 30 January 2016.
  14. Johnson, Todd (29 January 2016). "Bay Lights art installation to shine again for Super Bowl 50 festivities". San Francisco Business Times. Retrieved 1 February 2016.
  15. Musiker, Cy (29 January 2016). "The Bay Bridge Lights Return for an Unlimited Engagement". KQED. Retrieved 30 January 2016.
  16. Cabanatuan, Michael (June 14, 2013). "Fixes, funding brighten 'Bay Lights' day".
  17. "The Bay Lights Press Facts Sheet" (PDF). Retrieved June 8, 2013.
  18. Hoge, Patrick (2012-09-18). "Huge Bay Bridge light project going ahead". San Francisco Business Times. Retrieved 18 January 2013.
  19. Tarantola, Andrew. "Art Backers Want to Light Up The Bay Bridge". Gizmodo. Retrieved 18 January 2013.
  20. Kung, Michelle. "Let There Be Light: 40 Days to Save the Bay Lights". Tilt Blog. Retrieved 22 August 2014.
  21. King, John (23 October 2014). "$4 million needed to save 'Bay Lights' on Bay Bridge". San Francisco Chronicle. Retrieved 30 January 2016.
  22. "Out With the Old". Hemispheres. United Airlines. 2013-01-01. Retrieved 19 January 2013.
  23. Winkler, Jeff (March 12, 2014). "SXSW Film Review: 'Impossible Light' –". Austin Chronicle.
  24. "Looking Ahead to SFIFF59". San Francisco Film Society.
  25. http://newportbeach2014.festivalgenius.com/2014/films/impossiblelight_jeremyambers_newportbeach2014

Further reading
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