Tasti D-Lite

Tasti D-Lite is a New York-based fast food company and operates a system of franchise chain stores which are predominantly located in New York state, although the company's corporate headquarters are now in Arizona.

Tasti D-Lite, LLC
Private
Founded1987 in New York
HeadquartersScottsdale, Arizona, USA
ProductsFrozen Desserts
OwnerKahala Brands
Websitetastidlite.com

Overview

Tasti D-Lite was acquired in 2007 by NY-based private equity group SPG Partners LLC [1] and announced that James H. Amos, one of the firm's operating partners, will serve as Chief Executive Officer of Tasti D-Lite. The new company would be headquartered in Franklin, Tennessee.[2]

A redesigned website was launched in 2007 listing nutritional information for over 100 flavors.[3] Tasti D-Lite announced in 2008 that it will begin a franchise offering to facilitate the growth of the brand to markets both domestic and international.[4] Subsequently, a majority of the original licensed stores signed agreements to convert to the franchise model.[5] Also in 2008, the first international development agreement was signed for South Korea.[6]

In June 2015, Quick-Service Restaurant Franchisor Kahala Brands purchased Tasti D-Lite along with smoothie chain Planet Smoothie. Kahala Brands is owned by the Serruya family of Canada and is the franchisor of about a dozen fast food, treat and sandwich chains such as Blimpie and Cold Stone Creamery. Together, the 128 Tasti D-Lite and Planet Smoothie locations will now be run from the Kahala Brands corporate headquarters in Scottsdale, Arizona. [7]

Criticism

In 2002, published studies [8] found that the company may have greatly exaggerated claims of its product's healthfulness. Tasti D-Lite subsequently implemented an overrun compliance program and settled the nutritional claims matter with the NYC Department of Consumer Affairs.[9]

In 2002, Tasti D-Lite was mentioned in episodes of HBO’s Sex and the City season 4 episode 15 [10], when Miranda and Carrie go shopping for Carrie's wedding dress. The brand was also mentioned in The Apprentice season 2 episode 18 [11]. Additionally, it is mentioned in the book of essays, Not That Kind of Girl (in the chapter titled "Is This Even Real?"), by Lena Dunham.

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See also

References
  1. "Former Mail Boxes Etc. chief takes Tasti D-Lite stake." Nashville Business Journal (February 21, 2007)
  2. Ruble, Drew "Just Desserts." Archived 2008-05-11 at the Wayback Machine Business TN Magazine (June 2007)
  3. "Tasti D-Lite". Tastidlite.com. Retrieved 7 March 2019.
  4. "Archived copy" (PDF). Archived from the original (PDF) on 2015-09-24. Retrieved 2008-05-05.CS1 maint: archived copy as title (link)
  5. "Archived copy" (PDF). Archived from the original (PDF) on 2015-09-24. Retrieved 2008-05-09.CS1 maint: archived copy as title (link)
  6. "Find a Franchise Business Opportunity". Franchising.com. Retrieved 7 March 2019.
  7. "Kahala Brands Announces Purchase Of Planet Smoothie & Tasti D-Lite". 2015-06-02. Archived from the original on 2016-02-04. Retrieved 2015-06-02.
  8. Burros, Marian "Fewer Calories Than Ice Cream, But More Than You Think." The New York Times, p. F1. (October 2, 2002)
  9. DCA Puts the Freeze on Misleading Calorie Claims: Announces Agreement with Tasti D-Lite Archived 2006-10-09 at the Wayback Machine
  10. "Sex and the City". Hbo.com. Retrieved 7 March 2019.
  11. NBC.com> The Apprentice > Candidates Archived 2008-06-15 at the Wayback Machine
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