Tandoori Magazine
Tandoori Magazine is a British bi-monthly trade magazine for the South Asian food and catering industry.
 | |
 Cover in spring 2007 | |
| Editor | Humayun Hussain |
|---|---|
| Staff writers | Antony Lopez |
| Categories | Food, catering, business |
| Frequency | Bi-monthly |
| Publisher | Ajay Patel |
| Founder | Iqbal Wahhab |
| Year founded | 1994 |
| First issue | September 1994 |
| Company | Periodical Publishing Association |
| Country | United Kingdom |
| Based in | Fulham, London |
| Language | English |
| Website | www |
Content
Tandoori Magazine was launched in September 1994, with Iqbal Wahhab as editor and with Karan Bilimoria as the publisher. It is a trade magazine going to restaurants with a marketing strategy of selling directly to restaurants.[1] It is regularly referred to for news, views and developing trends in this £3.2 billion industry. It is read by key decision-makers, owners, managers, chefs, journalists and other members of the catering industry.[2]
The magazine has a print run of 12,000 and distributes to 9,000 South Asian restaurants in the United Kingdom, along with 2,100 manufacturers, wholesalers, suppliers and distributors, the magazine has a total readership of 69,000 within the South Asian food and catering sector.[2]
The magazine has been used by hundreds of companies as the sole medium to help increase their visibility and business.[2]
See also
- South Asian cuisine
References
- Dhaliwal, Spinder (2008). Making a Fortune: Learning from the Asian Phenomenon. Capstone Publishers. p. 42. ISBN 978-1841127996.
- "Home of Indian Food and Drinks". Tandoori Magazine. Retrieved 1 July 2013.