Taki Taki (song)
"Taki Taki" is a song by French DJ and record producer DJ Snake featuring vocals from American singer Selena Gomez, Puerto Rican singer Ozuna and American rapper Cardi B. The song was released on 28 September 2018 as the second single from DJ Snake's second studio album Carte Blanche (2019).[1] It was written by DJ Snake, Gomez, Ozuna, Cardi B, Ava Brignol, Jordan Thorpe, Juan Vasquez and Vicente Saavedra. Ozuna opens the moombahton and reggaeton song in Spanish, while Cardi B and Gomez follow in English and Spanish.
"Taki Taki" | ||||
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Single by DJ Snake featuring Selena Gomez, Ozuna and Cardi B | ||||
from the album Carte Blanche | ||||
Language |
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Released | 28 September 2018 | |||
Recorded | 2018 | |||
Genre | ||||
Length | 3:32 | |||
Label | ||||
Songwriter(s) |
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Producer(s) | DJ Snake | |||
DJ Snake singles chronology | ||||
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Selena Gomez singles chronology | ||||
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Ozuna singles chronology | ||||
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Cardi B singles chronology | ||||
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Music video | ||||
"Taki Taki" on YouTube |
The song's music video, directed by Colin Tilley, was released on 9 October 2018 and features the four artists dancing in a lava-drenched crater of a volcano. The single reached number one in sixteen countries, received a Diamond certification in France, triple Platinum in the US, and won nine music awards. "Taki Taki" made Cardi the first female rapper to top the Spotify Global chart,[2] extended her record as the first female rapper with multiple billion-streamers on the platform,[3] and made Ozuna the artist with the most 1 billion-view videos on YouTube.[4]
Background
In July 2018, Cardi B confirmed a collaboration with DJ Snake, Ozuna and a third mystery guest.[5] The following month, Selena Gomez and Cardi teased a behind-the-scenes look at the song's music video taping, which was filmed in Los Angeles.[6][7] On 17 September 2018, DJ Snake announced the release date.[8]
Composition
"Taki Taki" is a moombahton and reggaeton song.[9][10][11] It runs for 3 minutes and 32 seconds. Ozuna opens the track and provides the hook, while Cardi B and Selena Gomez follow performing in English and Spanish.[10][12] Lyrically, the song sees the performers expressing their ways to seduce and interpreting what their partners are thinking.[13]
Music videos
The music video for "Taki Taki" premiered on 9 October 2018 on DJ Snake's YouTube channel. The video was directed by Colin Tilley. A short teaser clip was shown at the 2018 American Music Awards.[14] The video is set in a post-apocalyptic world.[15] The clip transitions with various landscapes showing the quartet together with a volcano in the background and in the solo scenes. These scenes include DJ Snake out in the storm near a Range Rover, Ozuna in a women-filled pit, Cardi B wearing a black bodysuit covered by a black cape accompanied by dancers, and Gomez in a green monochromatic outfit in the forest.[16][17] It became the fifth fastest video of 2018 to reach 100 million views, and ranked among the top 10 fastest overall.[18] As of May 2020, the video has received over 1.8 billion views on YouTube.[19] "Taki Taki" made Ozuna the artist with the most 1 billion-view videos on YouTube, with over seven videos.[4]
A pixel video for "Taki Taki" was released on 11 December 2018 on YouTube, which featured animated pixel versions of the four artists dancing in various backgrounds.[20] The lyrics "Booty explota como nagasaki" (Booty blows up like Nagasaki) were changed to "Booty explota como saki saki" (Booty blows up like saki saki), as requested by Universal Music LLC to avoid an offensive reference in Japan about the atomic bombing of Nagasaki.[21] This change in the lyrics was made in the official video.
Commercial performance
In the United States, "Taki Taki" debuted at number one on Hot Latin Songs, where Ozuna replaced himself as it follows "Te Boté", and number 27 on the Billboard Hot 100.[22] It eventually reached number 11 on the Hot 100 during its fourth week.[23] It became Gomez's 16th consecutive top 40 entry on the Hot 100, the longest active run of any artist.[24] In the US Latin Airplay chart, it became the first number one for both DJ Snake and Gomez, the eighth for Ozuna and third for Cardi B.[25]
In addition the song reached number one in Argentina, Bolivia, Colombia, the Dominican Republic, El Salvador, Greece, Guatemala, Honduras, Israel, Nicaragua, Panama, Peru, Portugal, Spain and Venezuela; the song also reached the top 10 in Belgium, Canada, Chile, Costa Rica, the Czech Republic, Denmark, Ecuador, France, Germany, Hungary, Italy, Malaysia, the Netherlands, Paraguay, the Philippines, Romania, Singapore, Slovakia, Sweden and Switzerland; as well as the top 20 in Austria, Finland, Ireland, Lebanon, New Zealand, Norway, the United Kingdom and the United States.
The song had a strong international impact, reaching the top of the Spotify Global 50 chart where it has stayed for over four weeks. This made Cardi B the first female rapper to achieve such a feat.[2] It became DJ Snake's third song to reach a billion streams on Spotify, as well as Cardi's third and Gomez's and Ozuna's first.[26] Cardi B extended her record as the first female rapper with multiple billion-streamers.[3] As of November 2018, the song has reached number one on the official charts of 15 countries and the top 10 of 33 countries around the world.
Live performances
Ozuna and Cardi B performed the song together live for the first time at the Dominican Republic's Electric Paradise Festival on 22 December 2018.[27] Ozuna also performed the song at the 2019 Premios Lo Nuestro.[28] On 15 March 2019, Ozuna performed the song in a medley alongside "Baila Baila Baila" on The Tonight Show Starring Jimmy Fallon. DJ Snake, Ozuna, Cardi B and Selena Gomez performed the song at Coachella Valley Music and Arts Festival in 2019.
Awards and nominations
Year | Ceremony | Category | Result | Ref. |
---|---|---|---|---|
2019 | El Premio ASCAP | Winning Song | Won | [29] |
Billboard Latin Music Awards | Hot Latin Song of the Year | Nominated | [30] | |
Hot Latin Song of the Year, Vocal Event | Nominated | |||
Digital Song of the Year | Nominated | |||
Billboard Music Awards | Top Latin Song | Nominated | [31] | |
Top Dance/Electronic Song | Nominated | |||
BreakTudo Awards | International Hit | Won | [32] | |
iHeartRadio Music Awards | Best Music Video | Nominated | [33] | |
iHeartRadio Remix Awards | Best Remix in Latin | Nominated | [34] | |
Latin American Music Awards | Song of the Year | Won | [35] | |
Favorite Song — Urban | Won | |||
Lo Nuestro Awards | Crossover Collaboration of the Year | Won | [36] | |
LOS40 Music Awards | LOS40 Global Show Award | Nominated | [37] | |
MTV Millennial Awards | Music-ship of the Year | Won | [38] | |
MTV Millennial Awards Brazil | Global Hit | Nominated | [39] | |
MTV Video Music Awards | Best Dance | Nominated | [40] | |
NRJ DJ Awards | Club Hit of the Year | Nominated | [41] | |
Premios Juventud | This Is a BTS (Best Behind the Scenes) | Won | [42] | |
Prêmio Jovem Brasileiro | Me Gusta | Nominated | [43] | |
Tu Música Urban Awards | Urban Pop Song | Nominated | [44] | |
2020 | BMI Latin Awards | Contemporary Latin Song of the Year | Won | [45] |
Most-Performed Songs of the Year | Won |
Track listing
- Digital download[46]
- "Taki Taki" – 3:32
- CD single[47]
- "Taki Taki" – 3:33
- "Magenta Riddim" – 3:15
Charts
Weekly charts
|
Monthly charts
Year-end charts
Decade-end charts
|
Certifications
Region | Certification | Certified units/sales |
---|---|---|
Australia (ARIA)[165] | Platinum | 70,000 |
Austria (IFPI Austria)[166] | Gold | 15,000* |
Belgium (BEA)[167] | Platinum | 40,000* |
Canada (Music Canada)[168] | 3× Platinum | 240,000 |
Denmark (IFPI Denmark)[169] | Gold | 45,000 |
France (SNEP)[170] | Diamond | 333,333 |
Germany (BVMI)[171] | Gold | 200,000 |
Italy (FIMI)[172] | 2× Platinum | 100,000 |
Mexico (AMPROFON)[173] | Platinum | 60,000* |
New Zealand (RMNZ)[174] | Gold | 15,000* |
Poland (ZPAV)[175] | 2× Platinum | 40,000* |
Portugal (AFP)[176] | Platinum | 10,000^ |
Spain (PROMUSICAE)[177] | 3× Platinum | 120,000 |
United Kingdom (BPI)[178] | Gold | 400,000 |
United States (RIAA)[179] | 3× Platinum | 3,000,000 |
*sales figures based on certification alone |
Release history
Region | Date | Format | Label | Ref. |
---|---|---|---|---|
Various | 28 September 2018 | Geffen | [1] | |
Italy | 12 October 2018 | Contemporary hit radio | Universal | [180] |
United Kingdom | 19 October 2018 | [181] | ||
United States | 6 November 2018 | Interscope | [182] | |
Germany | 30 November 2018 | CD single | Geffen | [47] |
See also
- List of Airplay 100 number ones of the 2010s
- List of number-one Billboard Hot Latin Songs of 2018
- List of number-one singles of 2018 (Spain)
- List of Billboard Argentina Hot 100 number-one singles of 2018
- List of airplay number-one hits of the 2010s (Argentina)
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- "Rhythmic Songs – Year-End 2019". Billboard. Retrieved 6 December 2019.
- "Chart Anual Monitor Latino 2019 – Venezuela General" (in Spanish). Monitor Latino. Retrieved 29 December 2019.
- "Decade-End Charts: Hot Dance/Electronic Songs (2013-ON)". Billboard. Retrieved 19 December 2019.
- "ARIA Charts – Accreditations – 2019 Singles". Australian Recording Industry Association. Retrieved 6 February 2019.
- "Austrian single certifications – DJ Snake – Taki Taki" (in German). IFPI Austria. Retrieved 6 February 2019.
- "Ultratop − Goud en Platina – singles 2019". Ultratop. Hung Medien. Retrieved 4 January 2019.
- "Canadian single certifications – DJ Snake – Taki Taki". Music Canada. Retrieved 10 September 2019.
- "Danish single certifications – DJ Snake – Taki Taki". IFPI Denmark. Retrieved 16 January 2019.
- "French single certifications – DJ Snake – Taki Taki" (in French). Syndicat National de l'Édition Phonographique. Retrieved 1 July 2019.
- "Gold-/Platin-Datenbank (DJ Snake; 'Taki Taki')" (in German). Bundesverband Musikindustrie. Retrieved 4 March 2019.
- "Italian single certifications – DJ Snake – Taki Taki" (in Italian). Federazione Industria Musicale Italiana. Retrieved 25 March 2019. Select "2019" in the "Anno" drop-down menu. Select "Taki Taki" in the "Filtra" field. Select "Singoli online" under "Sezione".
- "Certificaciones" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved 25 October 2019. Type DJ Snake in the box under the ARTISTA column heading and Taki Taki in the box under TÍTULO
- "New Zealand single certifications – DJ Snake feat. Selena Gomez, Ozuna and Cardi B – Taki Taki". Recorded Music NZ. Retrieved 7 December 2018.
- "Polish single certifications – DJ Snake – Taki Taki" (in Polish). Polish Society of the Phonographic Industry. Retrieved 7 May 2020.
- "Top AFP/Audiogest -Top 3000 Singles + EPs Digitais" (PDF) (in Portuguese). Associação Fonográfica Portuguesa. p. 32. Retrieved 9 July 2020.
- "Spanish single certifications – DJ Snake – Taki Taki". El portal de Música. Productores de Música de España. Retrieved 6 March 2019.
- "British single certifications – DJ Snake/Gomez/Cardi B/Ozuna – Taki Taki". British Phonographic Industry. Retrieved 13 September 2019. Select singles in the Format field. Select Gold in the Certification field. Type Taki Taki in the "Search BPI Awards" field and then press Enter.
- "American single certifications – DJ Snake, Selena Gomez, Ozuna & Cardi B – Taki Taki". Recording Industry Association of America. Retrieved 6 March 2019. If necessary, click Advanced, then click Format, then select Single, then click SEARCH.
- "Taki Taki (Radio Date: 12-08-2018)" (in Italian). Retrieved 10 October 2018.
- "Radio 1 Playlist". BBC Radio 1. Archived from the original on 19 October 2018. Retrieved 19 October 2018.
- "Top 40/Mainstream > Future Releases". All Access Music Group. Retrieved 24 October 2018.
External links
- Audio on YouTube
- Vertical video on Spotify