TRU-SPEC

TRU-SPEC (owned by ATLANCO, formerly Atlanta Army Navy Company) is a United States brand of clothing consisting of uniforms and tactical equipment for military,[1] law enforcement[2] and public safety personnel.[3] In addition to TRU-SPEC's on-duty gear and apparel, the company also manufactures various types of off-duty clothing.[4]

TRU-SPEC
Private
IndustryManufacturing, apparel
Founded1950
FounderJack Zaglin
HeadquartersMarietta, Georgia, United States
ProductsClothing, accessories
OwnerCarl Zaglin
Number of employees
~1,000 (2013)
Websitewww.truspec.com

ATLANCO

ATLANCO's offices are located in Marietta, Georgia.[5]

History

The Atlanta Army Navy Company was founded by the Zaglin family in 1950 as a military surplus retailer. It was renamed "ATLANCO" (an acronym for Atlanta Army Navy Company) in the late 1980s.

The brand name TRU-SPEC was later created reflecting the fact that the uniforms the company manufactures met all of the U.S. Government's "true specifications" by using the United States mil-spec fabrics. The TRU-SPEC brand later expanded from core military apparel to public safety and law enforcement, as well as outdoor apparel.

Manufacturing

In 1996, ATLANCO opened its first manufacturing facility in Honduras under the company name "Basic Apparel". In 2004, it relocated to a 100,000-square foot facility in La Ceiba, Honduras. This facility allows the entire manufacturing process to be housed under one roof, with room for expansion. Currently, this factory supports over 900 employees. In 2009 the facility was ISO 9001:2008 and NFPA-certified, and thus enabled to manufacture fire retardant clothing.[6]

ATLANCO now has strategic partnerships with manufacturers in Indonesia, Korea, China, and the Dominican Republic.

Products

Some of the TRU-SPEC brand products include:[7]

Marketing
"The Gunny", TRU-SPEC's official spokesperson.

While ATLANCO has many civilian customers, its principal market consists of domestic and foreign military, police, fire, homeland security, and other public safety officials.[8]

In 2011, actor and retired Marine drill instructor R. Lee Ermey became the official spokesperson for TRU-SPEC,[9] and assisted in the design of a new line of tactically-inspired apparel.[10] Ermey, who is popularly known as "The Gunny," also served several tours during the Vietnam War. Some of his greatest public acclaim has been earned as an accomplished character actor in motion pictures, most notably his Golden Globe-nominated iconic performance as Gunnery Sgt. Hartman in Stanley Kubrick's "Full Metal Jacket."[11]

"’The Gunny's extensive personal experience with military and law enforcement equipment makes him an extremely credible, as well as a very recognizable addition to our marketing team. 'The Gunny' also only endorses products he uses and believes in, so we are honored to have his enthusiastic personal endorsement of the TRU-SPEC product line,".

— Darrell Jacks, ATLANCO Vice-President of Marketing, Homeland1.com[12]

5IVE STAR GEAR

TRU-SPEC's sister brand, 5IVE STAR GEAR,[13] consists of military surplus, outdoor sports, camping, hunting, survivalist, and other rugged outdoor gear for the traditional ATLANCO customer.[14]

gollark: We're using Ominosity™ now.
gollark: Ominosity™.
gollark: Is there a better word for ominousness?
gollark: Those comparisons... actually increase the ominousness?
gollark: Wait, how can you count seconds *until* something if you don't know when it happens?

References
  1. "TRU-SPEC Xtreme BDUs, BEST TRU-SPEC EVER! 100%". Gunmetal Gear Blog.
  2. "Manufacturer's Profile - TRU-SPEC". PoliceOne.com.
  3. "Tru-Spec Mega Tactical Giveaway". PoliceMag.com.
  4. "TRU-SPEC Introduces New WeatherShield Outerwear". Military1.com.
  5. "TRU-SPEC by ATLANCO - Company profile". Officer.com.
  6. "About us". ATLANCO.com.
  7. "TruSpec Apparel and Equipment". Anchortex.com.
  8. "Tru-Spec by Atlanco". LA Police Gear.
  9. "Gunnery Sgt. R. Lee Ermey has become the official celebrity spokesperson for TRU-SPEC". Urban Shield.
  10. "SIGNATURE GUNNY LINE". TRU-SPEC Youtube.
  11. "R. Lee Ermey Endorses Tru-Spec Apparel". POLICE Magazine.
  12. "'The Gunny', R. Lee Ermey, Signs On to Promote TRU-SPEC". Homeland1.com.
  13. "5IVE STAR GEAR Catalog". ATLANCO.
  14. "5IVE STAR GEAR". PoliceMag.com.
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