Swish Beverages

Swish Beverages (stylized as SWISH) is an American wine brand produced in California. It was launched with the release of White Girl Rosé in 2015.

Swish Beverages
Private
IndustryWine
Founded2015
FounderJosh Ostrovsky
Tanner Cohen
David Oliver Cohen
Alexander Ferzan
HeadquartersNew York, NY
Area served
USA
OwnerAnheuser-Busch InBev
Websitewww.swishbev.com

History

Founding

Social media personality Josh Ostrovsky (aka "The Fat Jew"), David Oliver Cohen and Tanner Cohen (the brothers behind the White Girl Problems book series) and Alexander Ferzan formed Swish Beverages.[1][2][3][4] In June 2015 they launched White Girl Rosé, a blend of Sauvignon Blanc and White Zinfandel.[5][6][7] As of 2019, Swish products are sold in 27 U.S. states.[8]

Babe

On June 12, 2016, Swish released Babe Rosé, a canned sparkling rosé.[9][10][11] In 2018, Babe Grigio with Bubbles and Babe Red with Bubbles were released.[12][13] In April 2019, Babe named Emily Ratajkowski its Chief Taste Officer and launched a national ad campaign featuring her.[13] Diplo is an investor in the brand.[12]

Anheuser-Busch InBev acquisition

In June 2019, it was announced that Anheuser-Busch InBev had acquired Swish Beverages (after first acquiring a minority stake in 2018), marking the brewer's largest wine investment to date.[14][15][16]

Product list
Name ABV (US) Notes
Babe Rosé With Bubbles 12% Canned bubbly rosé
Babe Red With Bubbles 12% Canned bubbly red wine
Babe Grigio With Bubbles 12% Canned bubbly Pinot Grigio
White Girl Rosé 12% Sauvignon Blanc and White Zinfandel blend
Family Time Is Hard 12% Pinot Grigio
Winter is the Worst 12% Red wine
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References
  1. Dana Schuster, "Instagram star 'The Fat Jew' launching 'White Girl' rosé," New York Post, May 11, 2015.
  2. Olivia Sterns, "Meet 'White Girl Rose,' the Wine-on-Demand From 'The Fat Jew' and 'White Girl Problems'," Bloomberg Businessweek, June 12, 2015.
  3. Zoe Henry, "The 'Fat Jew' Launches White Girl Rose E-Commerce Store and App," Inc., July 25, 2016.
  4. Tim Jonze, "Think pink! How rosé became the booze of choice for millennials," The Guardian, July 18, 2017.
  5. Kerry Pieri, "White Girl Rose Makes Its Debut," Harper's Bazaar, June 9, 2015.
  6. Jeanette Settembre, "Instagram star 'The Fat Jew' talks about his new wine 'White Girl Rose'," New York Daily News, June 9, 2015.
  7. Joseph Hernandez, "Instagram Star Releases Rose in Time for Summer," Wine Enthusiast, June 8, 2015.
  8. "Anheuser-Busch Buys Wine Company Co-Founded by 'The Fat Jew'". Brewbound.com. Retrieved 30 July 2019.
  9. Sam Reed, "White Girl Rose Is Now Available In Can Form," The Hollywood Reporter, June 10, 2016.
  10. Sydney Mondry, "If You Love White Girl Rosé, You’re Going to Flip Over This New Drink," InStyle, June 11, 2016.
  11. "Everything's coming up rose," CBS News, July 30, 2017.
  12. Leslie Price, "Two Years Later, White Girl Rose is Still Here. Because Instagram," Vinepair, September 12, 2017.
  13. "Emily Ratajkowski Rocks a White Bikini for New Canned Rosé Campaign". People.com. Retrieved 30 July 2019.
  14. "The Fat Jewish's Babe Wine has been bought by the owner of Budweiser". CNN.com. Retrieved 30 July 2019.
  15. Olly Wehring, "Anheuser-Busch InBev makes wine move with Swish stake buy," just-drinks.com, March 13, 2018.
  16. "Anheuser-Busch Buys 'The Fat Jewish' Wine Brand". Bloomberg.com. Retrieved 30 July 2019.
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