Sugar (Brockhampton song)

"Sugar" is a song by American hip hop collective Brockhampton, released on August 23, 2019[1] as the fifth single from their fifth studio album Ginger, which was released on the same day. The song features additional vocals from singer Ryan Beatty. In December 2019, a dance challenge with the song was started on TikTok.[2]

"Sugar"
Single by Brockhampton
from the album Ginger
ReleasedAugust 23, 2019
GenreAlternative R&B
Length3:24
LabelQuestion Everything
Songwriter(s)
  • Matthew Champion
  • Ciarán McDonald
  • Dominique Simpson
  • Ian Simpson
  • Ryan Beatty
  • Jabari Manwarring
  • Romil Hemnani
  • Chuks Chiejine
Producer(s)
  • Hemnani
  • Manwa
Brockhampton singles chronology
"No Halo"
(2019)		 "Sugar"
(2019)
Music video
"SUGAR" on YouTube
"SUGAR" on YouTube

Background

Brockhampton originally intended the release the song as the lead single from Ginger. However, it leaked on June 20, 2019, when thirty seconds of it was found on the app TikTok. Some fans also found that the song could be played in digital jukeboxes in some local bars. The full song was leaked online the next day. Brockhampton decided to wait to promote the song until after the album dropped.[3][4]

Composition

In the chorus of the song, Ryan Beatty sings about spending his nights alone waiting for someone to call him, and that specific person is someone he wants by his side when he falls asleep. Dom McLennon emotionally sings about a troubled relationship in autotune,[5] and Matt Champion's verse references drug use. Bearface's verse is a pre-chorus, and Kevin Abstract sings the bridge.

Remix

The official remix of the song was released on March 6, 2020. It features vocals from singers Dua Lipa and Jon B.[6]

Music video

A music video for the song was released on December 10, 2019. Directed by Kevin Abstract, the visual opens with an intense sex scene that is interrupted by a murderous alien.[4] It also finds a psychedelic vision of the afterlife, with a fiery depiction of hell.[7] After the song went viral on TikTok, Brockhampton released a second music video on February 17, 2020.[8] In it, the artists perform in front of a backdrop and occasionally accentuated by a mirror, chair or ladder. In the end, they chaotically run around a warehouse, closing with the mirror reflecting them getting wheeled away.[9]

Charts
Chart (2019–20) Peak
position
Australia (ARIA)[10] 19
Canada (Canadian Hot 100)[11] 21
Ireland (IRMA)[12] 36
New Zealand (Recorded Music NZ)[13] 12
New Zealand Hot Singles (RMNZ)[14] 9
Sweden (Sverigetopplistan)[15] 98
UK Singles (Official Charts Company)[16] 58
US Billboard Hot 100[17] 66
US Mainstream Top 40 (Billboard)[18] 28
US Hot R&B/Hip-Hop Songs (Billboard)[19] 19

Certifications
Region CertificationCertified units/sales
Australia (ARIA)[20] Platinum 70,000
New Zealand (RMNZ)[21] Platinum 30,000
United Kingdom (BPI)[22] Silver 200,000
United States (RIAA)[23] Platinum 1,000,000

^shipments figures based on certification alone
sales+streaming figures based on certification alone

References
  1. "Top 40/M Future Releases". All Access.
  2. Bell, Sadie. "10 Actually Good TikTok Songs That You Should Listen To in Full". Thrillist. Retrieved 2020-07-05.
  3. "Brockhampton's 'Sugar': Inside the Band's First Hot 100 Hit". Billboard. 2020-02-06. Retrieved 2020-07-05.
  4. Glicksman, Josh (2020-02-06). "Brockhampton's 'Sugar': Inside the Band's First Hot 100 Hit". Billboard. Retrieved 2020-07-05.
  5. Holmes, Charles (2019-08-23). "Brockhampton Put All The Pieces Together on 'Sugar'". Rolling Stone. Retrieved 2020-07-04.
  6. Shaffer, Claire; Legaspi, Althea (2020-03-06). "Brockhampton, Dua Lipa, Ryan Beatty, Jon B Team Up for 'Sugar' Remix". Rolling Stone. Retrieved 2020-07-05.
  7. Darville, Jordan (December 10, 2019). "Watch BROCKHAMPTON's truly wild, NSFW music video for "Sugar"". The FADER. Retrieved 2020-07-05.
  8. "BROCKHAMPTON share a second, G-rated music video for "Sugar"". The FADER. Retrieved 2020-07-05.
  9. Caraan, Sophie (February 18, 2020). "BROCKHAMPTON Shares New & Tamer "SUGAR" Visual". HYPEBEAST. Retrieved 2020-07-05.
  10. "Australian-charts.com – Brockhampton – Sugar". ARIA Top 50 Singles. Retrieved August 1, 2020.
  11. "Brockhampton Chart History (Canadian Hot 100)". Billboard. Retrieved March 28, 2020.
  12. "Irish-charts.com – Discography Brockhampton". Irish Singles Chart. Retrieved February 7, 2020.
  13. "NZ Top 40 Singles Chart". Recorded Music NZ. March 16, 2020. Retrieved March 16, 2020.
  14. "NZ Hot Singles Chart". Recorded Music NZ. September 2, 2019. Retrieved September 2, 2019.
  15. "Sverigetopplistan – Sveriges Officiella Topplista". Sverigetopplistan. Retrieved January 25, 2020.
  16. "Official Singles Chart Top 100". Official Charts Company. Retrieved January 16, 2020.
  17. "Brockhampton Chart History (Hot 100)". Billboard. Retrieved January 25, 2020.
  18. "Brockhampton Chart History (Pop Songs)". Billboard. Retrieved August 10, 2020.
  19. "Brockhampton Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved January 25, 2020.
  20. "ARIA Charts – Accreditations – 2020 Singles". Australian Recording Industry Association. Retrieved July 4, 2020.
  21. THE FIELD id (chart number) MUST BE PROVIDED for NEW ZEALAND CERTIFICATION.
  22. "British single certifications – Brockhampton – Sugar". British Phonographic Industry. Select singles in the Format field. Select Silver in the Certification field. Type Sugar in the "Search BPI Awards" field and then press Enter.
  23. "American single certifications – Brockhampton – Sugar". Recording Industry Association of America. Retrieved April 29, 2020. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
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