Suavitel

Suavitel is a brand of fabric softener marketed by Colgate-Palmolive. In some countries it is also known as Softlan.

Suavitel
Product typefabric softener
OwnerColgate-Palmolive
CountryMexico
Introduced1970 (1970)
Related brandsDowny, and Snuggle
MarketsUnited States, Canada, Mexico, Argentina, Puerto Rico, Spain, Chile, Colombia, Dominican Republic, Peru, Venezuela, Ecuador, Bolivia, Uruguay, Guatemala, Costa Rica, Belize, Honduras, Panama, El Salvador, Nicaragua, and Brazil
Websitehttps://www.suavitel.com/en-us/

History

In the 1970s, Colgate-Palmolive Mexico experienced one of its most important moments, when the economic phenomenon known as the "Mexican Miracle" influences the growth of the economy. As a result, new productive branches emerge within the company, polyethylene bags for detergents are introduced and the highest technology of that time is applied for production. [Required appointment]

A stage of diversification is underway, so the company launches liquid cleansers, creams for skin care, the first shampoo for delicate clothes and the first fabric softener in Mexico, known as Suavitel.

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Official website

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