StormFlower

StormFlower is a fragrance promoted by British singer-songwriter Cheryl, released on 21 August 2014.

StormFlower
StormFlower promotional ad (2014)
Fragrance by Cheryl
TypeWomen's fragrance
Notes
Top notes
  • Mandarin
  • nectarine
Released21 August 2014 (2014-08-21)
LabelSAS&Company
Websitecherylfragrances.com

Background and development

In May 2014, Cheryl announced her plans to release her first fragrance.[1][2] She further announced the scent's name as StormFlower, after unveiling the fragrance's promotional ad.[1][2]

Packaging and scent

StormFlower's promotional campaign was directed and shot by photographer Rankin.

Release

Promotion

Cole launched StormFlower on 23 July 2014, at a launch party in central London.[3] A television advert was unveiled in July 2014 to promote the fragrance.[4]

Response

StormFlower broke sales records following its early release to The Perfume Shop, outselling rival scents from Rihanna, Britney Spears and One Direction.[5]

Products

The products for StormFlower:[6]

  • Eau de Parfum 30ml
  • Eau de Parfum 50ml
  • Eau de Parfum 100ml
  • Shimmering Body Lotion 150ml
  • Luxury Body Wash 150ml
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See also
  • List of celebrity-branded fragrances

References
  1. Eames, Tom (7 May 2014). "Cheryl Cole to release debut fragrance StormFlower". Digital Spy. Hearst Corporation. Retrieved 7 May 2014.
  2. Shenton, Zoe (7 May 2014). "Cheryl Cole shares sneak peek from debut StormFlower fragrance shoot". Daily Mirror. Mirror.co.uk. Trinity Mirror. Retrieved 7 May 2014.
  3. Campbell, Tina (24 July 2014). "Cheryl Cole launches perfume with new husband Jean-Bernard Fernandez-Versini by her side". Metro. Metro.co.uk. DMG Media. Retrieved 24 July 2014.
  4. Cole, Emily (23 July 2014). "Cheryl Cole unveils advert for debut fragrance StormFlower – watch". OK!. OK.co.uk. Northern & Shell. Retrieved 23 July 2014.
  5. Martin, Lara (28 August 2014). "Cheryl Fernandez-Versini's StormFlower perfume breaks records". Nat Mags. Reveal.co.uk. Hearst Corporation. Retrieved 28 August 2014.
  6. SAS&Company. "Cheryl Fragrances – Shop – The Range". Cheryl Fragrances. Retrieved 29 August 2014.
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