Stella (bicycle company)

Stella was a French bicycle manufacturer founded in 1909.[1][2] The company sponsored Louison Bobet, a French professional cyclist. Bobet won the Tour de France in 1953 and 1954 while riding Stella bicycles.[3][4][5]

Trivia

Stella became the codename for the Atari 2600 because Jay Miner (the video chip designer) owned a Stella bicycle. [6] [7]

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References

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