Stadium Goods
Stadium Goods is a consignment retail company,operating online and in a physical location in SoHo, Manhattan.[1][2] The stores key products are sneakers and streetwear, including rare and limited edition sneakers.[3]
Type of business | Subsidiary |
---|---|
Founded | 2015 |
Headquarters | New York City, United States |
Key people | |
Industry | Retail |
Parent | Farfetch |
URL | www |
History
Stadium Goods was founded in 2015 by John McPheters and Jed Stiller, who share the role of CEO.[4][5] In August 2016, Stadium Goods entered the Chinese market through partnership with Alibaba's Tmall, a platform for businesses to sell brand name goods to consumers based in China.[6] In November 2017, during the Single's Day promotion on Alibaba, Stadium Goods reached $3m in sales during a 24-hour period.[3]
In 2018 Stadium Goods received backing from LVMH Luxury Ventures, and in January 2019 it was acquired by the London-based online retail company Farfetch for $250m.[2][7]
In 2018, McPheters and Stiller were selected for the Business of Fashion 500 list, the WWD 40 of Tomorrow, and the Footwear News Power 150.[8][9][10]
In December 2019 plans were announced for a second Stadium Goods store in the U.S., located in Chicago.[11][12] The store is due to open in the second quarter of 2020.[13][14]
Events and pop-ups
Stadium Goods hosted a pop-up shop at its SoHo location with a meet-and-greet event with DJ Khaled in April 2016.[15] In May 2019, Stadium Goods collaborated with the luxury boutique retailer Browns (also owned by Farfetch) to set up a pop-up store in London.[16][17]
In July the same year, during the Fortnite World Cup, the esports group FaZe Clan hosted a pop-up shop at Stadium Goods.[18] Also in July 2019, Stadium Goods partnered with Sotheby's to organize an online auction of 100 pairs of rare, collectible sneakers.[19][20] Canadian investor Miles Nadal purchased 99 out of the 100 pairs in the collection, with a winning bid of $850,000.[21] The remaining pair, the original sample model of the 1972 Nike Inc. Moon Shoe, was sold for $437,500 - becoming the most expensive pair of sneakers ever sold at an auction.[22][23] Only a dozen pairs of these sneakers have been made, and the one auctioned by Stadium Goods and Sotheby's is the only known unworn pair in existence.[23]
In October 2019, Stadium Goods opened a pop-up store at Fred Segal in West Hollywood for a period of three months.[24] The store included capsule collections, immersive experiences, and installations.[25]
A number of episodes of the show Sneaker Shopping by Complex magazine have been shot at Stadium Goods' SoHo store, including ones starring Will Smith[26], Tony Hawk[27], Billie Eilish[28], Chris Rock[29], and Roger Federer.[30]
References
- Bacelar, Liz (2019-09-19). "Stadium Goods: Riding the sneaker culture boom". Current Daily. Retrieved 2020-02-19.
- "Farfetch bets on sneakers with $250M Stadium Goods acquisition". TechCrunch. Retrieved 2020-02-19.
- Shapiro, Bee (2018-05-12). "How Much Is That Sneaker in the Window?". The New York Times. ISSN 0362-4331. Retrieved 2020-02-19.
- "Stadium Goods co-CEO John McPheters's big idea is still all about sneakers". finance.yahoo.com. Retrieved 2020-02-19.
- Wolf, Cam. "Why a Massive Luxury Retailer Is Betting Big on Sneakers". GQ. Retrieved 2020-02-19.
- "WWD Apparel and Retail CEO Summit 2019 Takeaways China". Jing Daily. 2019-11-01. Retrieved 2020-02-19.
- "How Stadium Goods is preparing for physical retail expansion". Glossy. 2019-10-15. Retrieved 2020-02-19.
- "John McPheters & Jed Stiller is part of the BoF 500". The Business of Fashion. Retrieved 2020-02-19.
- Hughes, Aria; Hughes, Aria (2018-11-29). "40 of Tomorrow: Jed Stiller and John McPheters of Stadium Goods". WWD. Retrieved 2020-02-19.
- Staff, F. N.; Staff, F. N. (2018-10-30). "Footwear News Power List: The Nordstroms, Virgil Abloh, Helena Foulkes + 147 More Big Names". Footwear News. Retrieved 2020-02-19.
- "Stadium Goods Announces Second Location Opening in Chicago". Sole Collector. Retrieved 2020-02-19.
- Anyanwu, Obi; Anyanwu, Obi (2019-12-03). "Stadium Goods to Open Second Store in Chicago". WWD. Retrieved 2020-02-19.
- "Streetwear E-Commerce Startup Stadium Goods Is Opening a Store in Chicago". Built In Chicago. Retrieved 2020-02-19.
- Grant, Shawn (December 6, 2019). "Stadium Goods Announces Expansion to Chicago". thesource.com. Retrieved 2020-02-19.
- Verry, Peter; Verry, Peter (2016-04-19). "Thousands Flock To Stadium Goods To Meet DJ Khaled". Footwear News. Retrieved 2020-02-19.
- Fenner, Justin; Fenner, Justin (2019-05-15). "New York Sneaker Mecca Stadium Goods Is Bringing its Coolest Products to London". Robb Report. Retrieved 2020-02-19.
- "Stadium Goods Sets Sights on London With Browns Pop-Up". The Business of Fashion. 2019-05-10. Retrieved 2020-02-19.
- EDT, Steven Asarch On 8/1/19 at 4:25 PM (2019-08-01). "CEO of FaZe's thoughts on his organization, gaming and Tfue". Newsweek. Retrieved 2020-02-19.
- Binkley, Christina (2020-01-23). "Sneakerheads Are the Targets of a New Million-Dollar Category for Auction Houses. Can a Shoe Be a Work of Art?". ARTnews.com. Retrieved 2020-02-19.
- Witte, Rae. "Sotheby's Partners With Stadium Goods To Auction Off 100 Of The Rarest Sneakers Ever". Forbes. Retrieved 2020-02-19.
- Kstone999. "Sotheby's Sold Rare Sneaker Collection for $850,000 USD (UPDATE)". HYPEBEAST. Retrieved 2020-02-19.
- Frank, Robert (2019-07-23). "Nike 'Waffle Shoe' sells for $475,500, becoming the most expensive sneakers ever auctioned". CNBC. Retrieved 2020-02-19.
- Kstone999 (2019-07-23). "Nike Moon Shoe Sells For $437,500 At Sotheby's Stadium Goods". Sneaker News. Retrieved 2020-02-19.
- Anyanwu, Obi; Anyanwu, Obi (2019-10-15). "Stadium Goods to Open Pop-up at Fred Segal". WWD. Retrieved 2020-02-19.
- "Stadium Goods Opens Sneaker & Streetwear Pop-Up Inside Fred Segal". HYPEBEAST. Retrieved 2020-02-19.
- "Watch Will Smith & Martin Lawrence Go 'Sneaker Shopping'". Highsnobiety. 2020-01-13. Retrieved 2020-02-19.
- "Tony Hawk Goes Sneaker Shopping With Complex | Sneaker Shopping". Complex. Retrieved 2020-02-19.
- "Billie Eilish Says Riff Raff Made Her Want Air Jordans". Sole Collector. Retrieved 2020-02-19.
- "Chris Rock Sneaker Shopping Complex | SneakerNews.com". Sneaker News. 2017-05-15. Retrieved 2020-02-19.
- "Roger Federer Goes "Sneaker Shopping" At Stadium Goods In NYC". HotNewHipHop. Retrieved 2020-02-19.