Soft grunge

Soft grunge is a fashion trend that originated in 2010 as a form of 1990s appropriation. Soft grunge is a bowdlerization of early 1990s grunge culture, involving grunge fashions such as flannel and grunge from contemporary subculture and gothic ("goth") subculture.[1][2][3]

Soft grunge
Stylistic origins
Cultural originsEarly 2010s, Tumblr

History

Soft grunge originated on Tumblr around 2010.[4]

Fashion imagery

Some hallmarks of "soft grunge" include: the usage of studs, platform sneakers, spikes, floral patterns, flannel, Jeffrey Campbell shoes, band t-shirts, chokers, Vans, Converse and black clothing.

Bands and singers associated with the soft grunge or pastel goth style are Avril Lavigne, Lana Del Rey, Arctic Monkeys, and Sky Ferreira. Bands such as Soundgarden, Alice in Chains and Nirvana are not considered soft grunge by most, instead falling under the more traditional grunge label.[1][5]

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References
  1. Gargione, Frank. "Frank Asks: Why Is It the '90s All Over Again?". racked.com. Retrieved 15 March 2014.
  2. Mosher, Max (3 October 2012). "The New Irony: Pastel grunge". Toronto Standard. Retrieved 15 March 2014.
  3. "what suits you?: What exactly is soft grunge...?". what suits you?. 2013-05-08. Retrieved 2015-10-20.
  4. Blackwood, Alex (10 August 2014). "Hello and welcome to my Soft Grunge wonderland". Critic (19, 2014). Retrieved 15 August 2014.
  5. Morgan, Sophie (30 April 2013). "Trend alert: soft grunge". The Upcoming. Retrieved 19 July 2014.
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