Snapback (song)

"Snapback" is a song recorded by American country music group Old Dominion. It was released on January 11, 2016 as the second single from their debut studio album, Meat and Candy (2015). "Snapback" peaked at numbers 2 and 4 on the Billboard Country Airplay and Hot Country Songs charts, and was the number two Country Airplay record of 2016. It also reached the top 50 on the Hot 100 chart. The song was certified Platinum by the Recording Industry Association of America (RIAA), and has sold 413,570 copies in the United States as of July 2016. The accompanying music video for the song was directed by Steve Condon and features the band in Los Angeles performing at a skate park and a house party. The song was written by band members Matthew Ramsey, Trevor Rosen and Brad Tursi.

"Snapback"
Single by Old Dominion
from the album Meat and Candy
ReleasedJanuary 11, 2016 (2016-01-11)[1]
GenreCountry
Length3:26
LabelRCA Nashville
Songwriter(s)
Producer(s)Shane McAnally
Old Dominion singles chronology
"Break Up with Him"
(2015)		 "Snapback"
(2016)		 "Song for Another Time"
(2016)

Reception

Critical

Billy Dukes of Taste of Country reviewed the single favorably, writing that "He could be talking to some beauty he’s met previously, but it’s more fun to imagine him swaggering up to a cutie at the bar. Beyond Ramsey’s cheeky open, the song is marked by tight phrasing, sneaky high harmonies and sharp lyrics. Every rhyme snaps into place with satisfaction. Credit the songwriters, but also give a nod to producer Shane McAnally for creating a fresh sound that fits this group’s personality."[2]

Commercial

The song reached number 4 on Hot Country Songs for chart dated May 7, 2016,[3] and peaked at number 2 on Country Airplay on June 4, 2016.[4] The song has sold 413,570 copies in the US as of July 2016.[5] It was certified Platinum by the RIAA on November 29, 2017.[6]

The song had similar chart success in Canada, giving the band their second number-one hit on the Canada Country chart and reaching number 68 on the Canadian Hot 100. It also garnered a Platinum certification from Music Canada, denoting sales of 80,000 units in that country.

Music video

The music video was directed by Steve Condon and premiered in February 2016.[7] The video features the band in Los Angeles performing at a skate park while surrounded by skateboarders performing tricks,[8] and later moves to a house party where lead singer Matthew Ramsey sings the song with a girl sporting a backwards cap.[9] The girl is played by pro skateboarder Letícia Bufoni.[10]

Charts and certifications

Certifications
Region CertificationCertified units/sales
Canada (Music Canada)[18] Platinum 80,000
United States (RIAA)[6] Platinum 1,000,000 / 413,570[5]

^shipments figures based on certification alone
sales+streaming figures based on certification alone

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References
  1. "Old Dominion – Snapback (Album Version) | Daily Play MPE®". Daily.plaympe.com. November 23, 2015. Retrieved May 4, 2016.
  2. "ToC Critic's Pick: Old Dominion, 'Snapback' [Listen]". Taste of Country. November 18, 2015. Retrieved November 18, 2015.
  3. "Hot Country Songs". Billboard. May 7, 2016.
  4. "Country Airplay". Billboard. June 4, 2016.
  5. "Nielsen Soundscan Chart". Nielsen. July 11, 2016.
  6. "American single certifications – Old Dominion – Snapback". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
  7. "CMT : Videos : Old Dominion : Snapback". Country Music Television. Retrieved February 25, 2016.
  8. Carr, Courtney (February 26, 2016). "Old Dominion Share 'Snapback' Music Video". The Boot. Townsquare Media. Retrieved September 21, 2016.
  9. McClellan, Laura (February 28, 2016). "Old Dominion Release Breezy Video for 'Snapback'". Taste of Country. Retrieved September 21, 2016.
  10. Duvall, Erin (February 29, 2016). "Watch Old Dominion's 'Snapback' Video Ft. Leticia Bufoni". Radio.com. Archived from the original on June 27, 2016. Retrieved September 21, 2016.
  11. "Old Dominion Chart History (Canadian Hot 100)". Billboard.
  12. "Old Dominion Chart History (Canada Country)". Billboard.
  13. "Old Dominion Chart History (Hot 100)". Billboard.
  14. "Old Dominion Chart History (Country Airplay)". Billboard.
  15. "Old Dominion Chart History (Hot Country Songs)". Billboard.
  16. "Country Airplay: Year End 2016". Billboard. Prometheus Global Media. Retrieved December 8, 2016.
  17. "Hot Country Songs: Year End 2016". Billboard. Prometheus Global Media. Retrieved December 8, 2016.
  18. "Canadian single certifications – Old Dominion – Snapback". Music Canada.
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