Sid Lee

Sid Lee is a Canadian creative services firm based in Montreal, Quebec, Canada. It operates offices in Toronto, New York City, Los Angeles, Seattle and Paris. The agency offers services in the fields of branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment.

Sid Lee
Private
IndustryCreative Services
Founded1993
HeadquartersMontreal, Quebec, Canada
Key people
Jean-François Bouchard, Philippe Meunier, Bertrand Cesvet, Martin Gauthier
ProductsMarketing, Architecture, Product Development, Industrial Design
Number of employees
900
Websitewww.sidlee.com/ 

Recent developments

In 2008, Sid Lee launched its Amsterdam office in a neighborhood called De Pijp, in close proximity to Albert Cuyp Market. That same year saw the publication of Conversational Capital: How to Create Stuff People Love to Talk About by the Financial Times Press. A collaboration between Chairman Bertrand Cesvet, Vice-President of Strategy Eric Alper and Creative Director Tony Babinski. The book was intended to demonstrate Sid Lee's approach to creating word-of-mouth success stories.[1]

Following the firm's initial European foray, the firm launched its second European office in Paris in May 2009.[2] It opened its Toronto office in 2010, in 2012, a New York office, and in 2014, in Los Angeles.[3]

During the 2013 Cannes Lions Festival, the firm announced the launch of Sid Lee Entertainment, aiming at creating engaging experiences and content for its consumers.[4]

The firm was involved in the design for the marketing campaign for the Toronto Raptors in 2014.[5]

On July 6, 2015, Sid Lee was acquired by kyu,[6] the strategic operating unit of Hakuhodo DY Holdings, which is currently headed by CEO Michael Birkin.

In October 20, 2017, Sid Lee Paris bought YARD, a French branding agency.[7][8]

gollark: So you should simply not do that.
gollark: You are an entirely okay person™ who also has fairly useful skills™ in programming and whatever.
gollark: Anyway, kit, you CLEARLY judge yourself somewhat unfairly because something something mental health.
gollark: Why?
gollark: The helloboi code.

References
  1. "Conversational Capital at Financial Times Press".
  2. "L'agence canadienne Sid Lee se lance à Paris".
  3. "Creative Agency Sid Lee Opens Los Angeles Office".
  4. "Cirque, Sid Lee team up to create marketing 'events'". The Globe and Mail. Retrieved 22 October 2015.
  5. Brady, Rachel (October 28, 2014). "How the Raptors redefined their brand – and took Toronto by the throat". The Globe and Mail. Retrieved May 27, 2019.
  6. "Japan's kyu Acquires Sid Lee". AgencySpy. Retrieved 9 April 2018.
  7. "Sid Lee : faire de la pub sans en avoir l'air". The Good Life (in French). 2017-11-20. Retrieved 2018-02-08.
  8. "Sid Lee Acquire Paris-Based Agency Yard in European Expansion Move". Retrieved 2018-06-07.
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