Shoyeido

Shoyeido (Japanese: 松榮堂、松栄堂, Hepburn: Shōeidō) is one of the oldest traditional Japanese incense companies, established more than 300 years ago, producing high quality, natural incense. The company is based in Kyoto.[1]

Name
Shōeidō written in kanji

The name "Shoyeido" (Shōeidō) is derived from the three characters Shō, Ei, and Dō.

  • Shō means "Pine tree"
  • Ei is the ancient sound meaning "Prosperity"
  • Dō is a store or company.

The Shō is from the traditional Sho Chiku Bai trio of shō (松 pine tree), chiku (竹 bamboo) and bai (梅 plum tree), which are used as a traditional Japanese grading system, to represent varying degrees of quality. In this grading system, shō represents the highest grade or quality.

Stores

Shoyeido has 7 retail stores. There are two in Kyōto, three in Tōkyō, one in Sapporo, and one in Boulder, Colorado, USA.

Incense

Shoyeido carries several series of incense. The two main series are the "Daily Incense" series (京線香, Kyō-senkō) and the "Premium Incense" series (高級線香, Kōkyū-senkō). The following tables are ordered from least expensive to most expensive.

Half-size boxes: Sei-fū, Haku-un, Kyō-zakura, Kin-kaku
Premium incense: Matsu-no-tomo, Ōja-kō, Kyō-jiman, Shun-yō, Mishō
Daily Incense (京線香, Kyō-senkō)
EnglishJapaneseRomaji
Great Origin大元香Daigen-kō
Eternal Treasure寶永香Hōei-kō
Orchid蘭華Ranka
Kyoto Autumn Leaves京にしきKyō-nishiki
Moss GardenのきばNokiba
Golden Pavilion金閣Kin-kaku
Kyoto Cherry Blossom京桜Kyō-zakura
Five Hills五山Go-zan
White Cloud白雲Haku-un
Circle円明En-mei
Fresh Breeze清風Sei-fū
Low smoke series
SilhouetteほのかHonoka
GossamerかすみKasumi
IllusionsおぼろOboro
Premium Incense (高級線香, Kōkyū-senkō)
EnglishJapaneseRomaji
Friend of Pine松の友Matsu-no-tomo
King's Aroma王奢香Ōja-kō
Pride of Kyoto京自慢Kyō-jiman
Beckoning Spring春陽Shun-yō
Gentle Smile微笑Mishō
Southern Wind南薫Nan-kun
Refinement雅芳Ga-hō
Five Clouds五雲Go-un
Infinity妙芳Myō-hō
Translucent Path正覚Shō-kaku
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See also
  • Kōdō (Japanese Incense Ceremony)

References
  1. "Company History". Shoyeido Incense Company. Archived from the original on 2013-11-10. Retrieved 2013-11-10.
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