Serifa
Serifa is a slab serif typeface family created by Adrian Frutiger in 1967.[1] The typeface is based on the Univers family.
 | |
| Category | Serif |
|---|---|
| Classification | Slab serif |
| Designer(s) | Adrian Frutiger |
| Date created | 1967 |
| Design based on | Univers |
Usage
It was most prominently featured in the logo of Montgomery Ward from 1982–92 and again in the revived online store. It was also used in the campaign ads for Ross Perot's 1992 Presidential campaign[2] and from 1982 to late 1987 on the graphics of various CBS News programming. In 2014 Jake Tilson used it in the NT signage to complement the NT logo.[3] Serifa is also used in nearly all of the College Board's communications and exams.
gollark: Discord doesn't have a "log off" thing.
gollark: No, you do exist, you're just also a hologram.
gollark: You've been hypnotized to think that. Or you're lying to help the government. Or you're a hologram. Or you think you're a hologram but aren't. Or you're working at the REAL pyramids on the moon.
gollark: There are no holograms. That would be way too expensive.
gollark: There are no pyramids. They're obviously impossible to build.
References
- Perfect, Christopher (1992). The Complete Typographer. London: Quarto Publishing plc. p. 138.
- https://www.youtube.com/watch?v=DVGlVg81fow
- http://www.jaketilson.com/design/national/index.html
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