Serengeti Eyewear

Serengeti Eyewear is a sunglasses line owned by Bollé Brands. Their main focus is eye protection, of which the company researches and develops technology such as photochromic lenses, polarized lenses, spectral control, among others.

For other uses, see Serengeti (disambiguation).
Serengeti Eyewear
Subsidiary
Founded1983
FounderCorning Incorporated
Headquarters
9200 Cody, Overland Park, Kansas - United States
Key people
Zaki Mustafa
ProductsEyewear and sunglasses
OwnerBollé Brands
Number of employees
52
Websitehttp://www.serengeti-eyewear.com/

History

The brand was developed by Corning. In 1984, Corning considered closing Serengeti due to poor financial performance. However, entrepreneur Zaki Mustafa convinced the board that he could save the brand. He attributed poor sales to a product-centric focus, poor marketing, anemic customer service, and inefficient asset management. [1] With only fifty-two employees, he successfully raised sales from $5 million in 1985 to $62 million in 1992.[2]

The Serengeti brand was acquired by Bushnell in September 2000.

Technology and design

Serengeti sunglasses include tinted photochromic and polarized lenses.[3]

Tucker Viemeister designed aviator style sunglasses in sepia tones for Serengeti in the 1980s.[4]

gollark: It works fine after I unplugged it for a bit.
gollark: Duel bee.
gollark: I can try the battery reset pin if I find a paperclip.
gollark: Alternatively a low level software one.
gollark: Yes.

References
  1. Donald W. Huffmire, Jane D. Holmes (2006), Handbook of effective management, Libraries Unlimited, p. 149, ISBN 9780899309231
  2. Thornberry, De Neal (2006), Lead like an entrepreneur, McGraw-Hill Professional, p. 198, ISBN 9780072262353
  3. Elves, Joanne (19 March 2016). "xSunglasses adapt to light conditions to reduce eye strain". The Globe and Mail. Retrieved 8 August 2017.
  4. Kennedy, Pagan (3 August 2012). "Who Made Those Aviator Sunglasses?". The New York Times Magazine. Retrieved 8 August 2017.
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