Sarajane Hoare

Sarajane Hoare is a British fashion journalist, director, and stylist who, since the 1980s has worked for British Vogue, Vanity Fair, and Harper's Bazaar. She is highly regarded in her field and has been instrumental in developing the career of many fashion professionals such as photographer Herb Ritts, shoe designer Tamara Mellon, and journalist Kate Phelan.

Early life and education

Hoare is British by birth.[1] She studied at the Chelsea College of Arts, London.[2]

Career

Hoare has worked as a fashion director for The Observer, British Vogue, and Glamour; and as an editor-at-large for Harper's Bazaar and contributing editor to Vanity Fair. In 2010 she was invited to join Town & Country as a guest fashion director for the 2011 Spring issue.[3]

Hoare is particularly known for her use of safari themes and imagery, which also forms a key part of her personal style.[4] She is credited with discovering the fashion photographer Herb Ritts,[5] with whom she worked for seventeen years.[6] Another fashion photographer, Mario Testino, cited Hoare and other editors as instrumental in making his career.[7] Kate Phelan started out working as an intern for Hoare at Vogue in 1987, before securing full-time employment there.[8] In 1991 Hoare took on the young Tamara Mellon (co-founder of Jimmy Choo) as an assistant, commenting later that Mellon's eye for a quality shoe had been obvious even then.[9] Mellon later compared working for Hoare to The Devil Wears Prada, although noted that they became friends and credited her with helping her develop herself professionally.[10]

As editor and representative of Vanity Fair, Hoare was approached by the Fashion Museum, Bath and asked to select the defining look of 2004 for their Dress of the Year collection. She chose a long evening gown by Tom Ford for Yves Saint Laurent in a Chinese dragon-printed silk, which had been worn on the red carpet by Nicole Kidman to that year's Tony Awards.[11]

Hoare published her first book, Talking Fashion, in 2002, a monograph on the fashion industry. She described it as her response to the judgemental reactions and male chauvinism that she received when she told people what she did for a living.[1]

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References
  1. Hoare, Sarajane; Baron, Fabien (2002). "Talking Fashion". PowerHouse Books.
  2. Boehm, Klaus; Lees-Spalding, Jenny (2016). Student Book. Springer. pp. 211–213. ISBN 9781349133024.
  3. Alvarez, Alex (4 October 2010). "Town & Country Magazine Names Guest Fashion Director". AdWeek. Retrieved 4 August 2017.
  4. Cosgrave, Bronwyn (19 May 2008). "Safari chic". Financial Times. Retrieved 4 August 2017.(subscription required)
  5. Morrison, Sasha Charnin (2011). Secrets of Stylists: An Insider's Guide to Styling the Stars. Chronicle Books. p. 79. ISBN 9781452105772.
  6. "Vanity Fair". Condé Nast Publications. March 2003: 275. Cite journal requires |journal= (help)
  7. Quick, Harriet (19 September 1998). "In the flesh: Mario Testino". The Independent. Retrieved 4 August 2017.
  8. Woo, Kin (27 November 2012). "Kate Phelan". AnOther. Retrieved 4 August 2017.
  9. Crowe, Lauren Goldstein; Rosen, Sagra Maceira de (2009). The Jimmy Choo Story: Power, Profits and the Pursuit of the Perfect Shoe. A&C Black. ISBN 9781408803189.
  10. Mellon, Tamara (2013). In My Shoes: A Memoir. Penguin Books Limited. ISBN 9780670923649.
  11. Lester, Richard (2013). Dress of the year. Antique Collectors' Club. pp. 164–165. ISBN 9781851497256.
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