SWG (company)

SWG S.p.A. is a market research and opinion polling company in Italy. It was founded in 1981 by Roberto Weber in Trieste, Italy.[1]

SWG S.p.A.
S.p.A.
IndustryPublic opinion research
GenreOpinion polling
Founded1981
FounderRoberto Weber
Headquarters,
Area served
Italy
Key people
Adrio Maria de Carolis (Chairman)
Maria Cristina Salami (CEO)
Number of employees
50
Websitewww.swg.it/

History

Born in 1981, SWG was the first italian company who used the CATI telephone surveying technique for their interviews. Since 1997 SWG publishes a weekly monitoring of the public opinion. In 2003 it was the first company in Italy who used the CAWI surveying technique.[2]

Chairmen

  • Roberto Weber (1981–2013)
  • Maurizio Pessato (2013–2019)
  • Adrio Maria de Carolis (2019–present)
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References

  1. "La presidenza della Swg da Weber a Pessato" (in Italian). Il Piccolo. 28 August 2013. Retrieved 7 June 2020.
  2. "SWG Presentazione istituzionale" (PDF). SWG (in Italian).
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