SCL Group

SCL Group[1] (formerly Strategic Communication Laboratories[1]) was a private British behavioural research and strategic communication company.[2] In the United States and other countries, SCL generated public scandal mainly through its subsidiary Cambridge Analytica.[3] It performed data mining and data analysis on its audience. Based on results, communications would then be specifically targeted to key audience groups to modify behaviour in accordance with the goal of SCL's client. The company described itself as a "global election management agency".[4] It was founded by Nigel Oakes, who served as its CEO.[5]

SCL Group
Formerly
Strategic Communication Laboratories
Private company
IndustryData mining, data analysis
Founded1990 (1990) as Behavioural Dynamics Institute
FounderNigel John Oakes
Defunct1 May 2018 (2018-05-01)
Headquarters
Chelmsford
,
United Kingdom
Area served
Worldwide
Key people
Nigel John Oakes
Roger Michael Gabb
Alexander Nix
Julian David Wheatland
SubsidiariesCambridge Analytica
Websiteweb.archive.org/web/20190111195059/https://sclgroup.cc/home

History

In 1990, Nigel Oakes, who had a background in TV production and advertising, founded the Behavioural Dynamics Institute (BDI) as a research facility for strategic communication.[5] The study of mass behaviour and how to change it led him to establish Strategic Communication Laboratories in 1993.[4] Oakes thought that to shift mass opinion, academic insights as gained through psychologists and anthropologists at BDI should be applied, and would be more successful than traditional advertising methods.[6] BDI became a non-profit affiliate of SCL. One of the former directors is Lord Ivar Mountbatten, a cousin of Queen Elizabeth II.[7]

Activities

After an initial commercial success, SCL expanded into military and political arenas. It became known for alleged involvement "in military disinformation campaigns to social media branding and voter targeting".[8] In 2005, "with a glitzy exhibit" at Defence and Security Equipment International (DSEI), "the United Kingdom's largest showcase for military technology", SCL demonstrated its capacity in "influence operations": "to help orchestrate a sophisticated campaign of mass deception" on the public of a big city like London.[9] According to its website, SCL has participated in over 25 international political and electoral campaigns since 1994.[4]

SCL's involvement in the political world has been primarily in the developing world where it has been used by the military and politicians to study and manipulate public opinion and political will. It uses what have been called "psy ops" to provide insight into the thinking of the target audience.[6] SCL claimed to be able to help foment coups.[9] According to its website, SCL has influenced elections in Italy, Latvia, Ukraine, Albania, Romania, South Africa, Nigeria, Kenya, Mauritius, India, Indonesia, The Philippines,[10] Thailand, Taiwan, Colombia, Antigua, St. Vincent & the Grenadines, St. Kitts & Nevis, and Trinidad & Tobago.[4] While the company initially got involved in elections in the United Kingdom, it ceased to do so after 1997 because staff members did not exhibit the same "aloof sensibility" as with projects abroad.[6]

SCL claims that its methodology has been approved or endorsed by agencies of the Government of the United Kingdom and the Federal government of the United States, among others.[11]

Cambridge Analytica
Main article: Cambridge Analytica

SCL formed Cambridge Analytica to participate in the election process in the United States.[12] It entered the U.S. market in 2012, and was involved in 44 U.S. congressional, US Senate and state-level elections in the 2014 midterm elections.[3] In 2015 it was disclosed that the company had entered the Republican Party presidential primaries for the 2016 election, primarily in support of Ted Cruz. CA is heavily funded by hedge-fund billionaire Robert Mercer, a major supporter of Cruz[8] and then Donald Trump,[12] and is now under investigation by both the UK and the US governments. The company has since been disbanded and was bought by Emerdata Limited.[13]

Emerdata Limited

Emerdata Limited was established in August 2017, by many of the people involved in Cambridge Analytica.[14][15][16][17] Emerdata was established in 2017 by the chief data officer and chairman of Cambridge Analytica's parent company SCL Group, which closed operations on 1 May 2018.[18][19][20] Its headquarters in London is in the same building as Cambridge Analytica.[21][22][23]

Emerdata's board of directors included Frontier Services Group officer Johnson Chun Shun Ko,[24][23] Cambridge Analytica investor Rebekah Mercer,[25][24] and Cambridge Analytica CEO Alexander Nix.[26][27][28][29] In January 2018, Emerdata reportedly raised $19 million from international investors.[30] Emerdata was widely discussed in the news media. It was portrayed as a potential successor to Cambridge Analytica.[31][32][21] In May 2018, Nigel Oakes, founder of the SCL Group, Cambridge Analytica's British affiliate, acknowledged that Emerdata's intent had been to acquire Cambridge Analytica and SCL, but said that these plans had been abandoned and that Emerdata and its partly-owned subsidiary Firecrest Technologies Ltd., which had been set up by former Cambridge Analytica CEO Alexander Nix, would be wound down.[33] In July 2019, it was revealed that Emerdata "fully acquired" those companies, "has been footing the SCL companies' legal bills amid bankruptcy proceedings, investigations, and lawsuits on both sides of the Atlantic", and "also paid millions to acquire what remained of the companies while they [were] being liquidated".[13]

Board of directors

As of March 2018, the company had four directors: Roger Michael Gabb, Alexander Nix, Nigel John Oakes and Julian David Wheatland.[34] The company was first incorporated at Companies House on 20 July 2005 as Strategic Communication Laboratories Limited, using the shell company registrar SDG Registrars Limited which has acted on behalf of nearly 4,500 companies.[35] The latest director is Jacquelyn James-Varga who has previously worked at the Mercer Family Foundation.[36]

Closure announcement

On 1 May 2018, SCL Group stated that it would be closing operations because of the Facebook–Cambridge Analytica data scandal.[37] However, its website and staff continued to operate but have subsequently shut down.[38] SCL group is owned by its parent company SCL Elections.[39]

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See also

References
  1. "SCL GROUP LIMITED – Overview". Companies House, Government of the United Kingdom.
  2. "SCL group Ltd – filing history and public records". Companies House, UK. Retrieved 23 March 2018.
  3. Sellers, Frances Stead (19 October 2015). "Cruz campaign paid $750,000 to 'psychographic profiling' company". The Washington Post. ISSN 0190-8286. Retrieved 7 March 2016.
  4. "SCL Group – Home". SCL Group.
  5. "Trump Data Gurus Leave Long Trail of Subterfuge, Dubious Dealing". Bloomberg L.P. Retrieved 3 April 2017.
  6. Sasha Issenberg (12 November 2015). "Cruz-Connected Data Miner Aims to Get Inside U.S. Voters' Heads". Bloomberg. Retrieved 2 February 2016.
  7. Bloomberg Research
  8. Vogel, Kenneth P (7 July 2015). "Cruz partners with donor's 'psychographic' firm". Politico. Retrieved 27 December 2015.
  9. Weinberger, Sharon (19 September 2005). "You Can't Handle the Truth". Slate. Retrieved 19 March 2018.
  10. Robles, Raissa (4 April 2018). "How Cambridge Analytica's parent company helped 'man of action' Rodrigo Duterte win the 2016 Philippines election". South China Morning Post.
  11. "SCL Elections – Home". Archived from the original on 16 February 2016.
  12. Cadwalladr, Carole (26 February 2017). "Robert Mercer: The big data billionaire waging war on mainstream media". The Observer.
  13. https://www.fastcompany.com/90381366/the-mysterious-afterlife-of-cambridge-analytica-and-its-trove-of-data
  14. "Backers of Cambridge Analytica have set up new data company: Report". Metro US. 21 March 2018. Retrieved 2 May 2018.
  15. Siegelman, Wendy (19 March 2018). "Cambridge Analytica executives created a company with the Executive Director & Deputy Chairman of…". Medium. Retrieved 2 May 2018.
  16. Solon, Olivia; Laughland, Oliver (2 May 2018). "Cambridge Analytica closing after Facebook data harvesting scandal". The Guardian. Retrieved 3 May 2018.
  17. Siegelman, Wendy (5 May 2018). "Cambridge Analytica is dead – but its obscure network is alive and well". The Guardian. Retrieved 13 August 2018.
  18. "Cambridge Analytica is shutting down following Facebook scandal". Engadget. Retrieved 3 May 2018.
  19. Waterson, Jim (2 May 2018). "Cambridge Analytica closure – questions and answers". The Guardian. Retrieved 3 May 2018.
  20. "Cambridge Analytica tried to sell itself to 18,000 buyers – but received just 4 paltry offers". Business Insider. Retrieved 13 August 2018.
  21. "Cambridge Analytica dismantled for good? Nope: it's just changing its name to Emerdata". Retrieved 2 May 2018.
  22. "Is Cambridge Analytica really shutting down?". Retrieved 2 May 2018.
  23. "Cambridge Analytica is out of business, but its heavy hitters have reopened under a new name / Boing Boing". boingboing.net. Retrieved 3 May 2018.
  24. "The power players behind Cambridge Analytica have set up a mysterious new data company". Business Insider.
  25. "As Cambridge Analytica shuts, directors surface in new firm, Emerdata". Newsweek. 3 May 2018. Retrieved 3 May 2018.
  26. "Data analytics firm engulfed in Facebook's privacy scandal closes down". NBC News. Retrieved 2 May 2018.
  27. "The power players behind Cambridge Analytica have set up a mysterious new data company". Business Insider France (in French). Retrieved 2 May 2018.
  28. "Alexander James Ashburner NIX – Personal Appointments (free information from Companies House)". Companies House, Government of the United Kingdom. Retrieved 2 May 2018.
  29. "EMERDATA LIMITED – Officers (free information from Companies House)". Companies House, Government of the United Kingdom. Retrieved 3 May 2018.
  30. "Cambridge Analytica's CEO allegedly took $8 million from the firm before its closure". Business Insider.
  31. "As Cambridge Analytica shuts, directors surface in new firm, Emerdata". Newsweek. 3 May 2018.
  32. "The Cambridge Analytica power players set up a mysterious new data firm – and they could use it for a 'Blackwater-style' rebrand". Business Insider. 3 May 2018.
  33. "Terms of Service Violation". Bloomberg L.P.
  34. "List of officers – SGL". Companies house. Retrieved 23 March 2018.
  35. "Company information – SDG registrars limited". Companies house, UK. Retrieved 23 March 2018.
  36. Pasternack, Jesse Witt and Alex (26 July 2019). "The strange afterlife of Cambridge Analytica and the mysterious fate of its data". Fast Company. Retrieved 31 August 2019.
  37. Lumb, David (2 May 2018). "Cambridge Analytica is shutting down following Facebook scandal". Engadget. Retrieved 2 May 2018.
  38. "SCL website". https://sclgroup.cc. SCL. Retrieved 6 June 2018. External link in |website= (help)
  39. Ghoshal, Debjyot (28 March 2018). "The amazing reach of Cambridge Analytica". Quartz / Reuters. Retrieved 6 June 2018.
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