Russell S. Winer
Russell S. Winer is an American marketing professor and academic administrator. He is the William Joyce Professor of Marketing at the New York University Stern School of Business and dean of the department of business administration at the University of the People. Winer researches customer relationship management, consumer consumer choice models, the psychological aspects of price, and the use of Information technology in marketing. He previously served as executive director of the Marketing Science Institute and was the J. Gary Shansby Professor of Marketing Strategy at the Haas School of Business.
Russell S. Winer | |
|---|---|
| Academic background | |
| Alma mater | Union College (BA) Carnegie Mellon University (MS, PhD) |
| Academic work | |
| Discipline | Business administration, marketing |
| Sub-discipline | Customer relationship management, consumer choice, information technology |
| Institutions | Columbia Business School Owen Graduate School of Management Haas School of Business New York University Stern School of Business University of the People |
Education
Winer completed a B.A. in economics with Phi Beta Kappa honors at Union College in 1973. He earned a M.S. (1975) and Ph.D. (1977) in industrial administration from Carnegie Mellon University.[1]
Career
From 1977 to 1984, Winer was an assistant and later associate professor at the Columbia Business School. He was an associate professor in the Owen Graduate School of Management from 1984 to 1988. Winer served as director of their doctoral programs from 1986 to 1988. Winer was in various faculty roles at the Haas School of Business from 1988 to 2002 where he was the J. Gary Shansby Professor of Marketing Strategy. He was chair of the marking group from 1988 to 1992 and 1994 to 2002. Winer was associate dean for academic affairs and faculty chair from 1992 to 1996 and 1998 to 1999.[1]
Since 2003, Winer has served as the William Joyce Professor of Marketing at the New York University Stern School of Business. He was marketing deputy dean from 2003 to 2006, chair of the marketing department from 2008 to 2014. Since 2018, he serves as the deputy chair of the marketing department.[1]
Winer was the executive director of the Marketing Science Institute from 2007 to 2009.[1]
Since 2009, Winer is dean of the department of business administration at the University of the People.[1][2] He leads the institution's Master of Business Administration program.[2]
Research
Winer researches customer relationship management, consumer consumer choice models, the psychological aspects of price, and the use of Information technology in marketing.[3]
Awards and honors
In 2015, Winer was elected fellow of the American Marketing Association.[1]
Selected works
- Lehmann, Donald R.; Winer, Russell S. (1988). Analysis for marketing planning. Plano, Tex.: Business Publications. ISBN 978-0-256-05783-6. OCLC 17474237.
- Lehmann, Donald R; Winer, Russell S. (1997). Product management. Chicago: McGraw-Hill Education. ISBN 978-0-256-21439-0. OCLC 35001893.
- Winer, Russell S. (2004). Marketing Management. Prentice Hall. ISBN 978-0-13-140547-9.
- Winer, Russell S. (2005). Pricing. Cambridge, Mass.: Marketing Science Institute. ISBN 978-0-9657114-6-3. OCLC 63286707.
- Winer, Russell S; Neslin, Scott A (2014). The history of marketing science. Singapore; Hanover, MA: World Scientific Pub. Co.; Now Publishers Inc. ISBN 978-981-4596-48-0. OCLC 884330508.
References
- "CV" (PDF). NYU Stern School of Business. August 2019.
- Viña, Gonzalo (2016-03-15). "University of the People offers MBA with no tuition charge". Financial Times. Retrieved 2020-04-17.
- "Russell Winer - William H. Joyce Professor of Marketing". NYU Stern School of Business. Retrieved 2020-04-17.
External links
- Russell S. Winer publications indexed by Google Scholar
