Rosella (brand)

Rosella is a brand of tomato soup, tomato sauces, pickled vegetables, and condiments,[1] founded in Australia in 1895 as the Rosella Preserving & Manufacturing Co. Rosella has had a number of owners since, including a 40-year period where it was owned by Unilever. The current owner is Sabrands Australia, which acquired the brand in April 2013.[2]

Rosella
Product typeSoups, Sauces, Condiments
OwnerSabrands Australia
CountryAustralia
Introduced1895
MarketsAustralia
Previous ownersStuart Alexander & Co Pty Ltd, Gourmet Food Holdings, Unilever
Websiterosella.com.au

History

The Rosella brand began in 1895 when founders H.R. McCracken (a commission agent) and T.J. Press (a grocer)[3] started making jams and preserving fruits in a backyard in Carlton, Victoria.[4] With the financial backing of Frederick John Cato (of grocery chain Moran & Cato) the company opened a small factory in Flinders Street, Melbourne before the Rosella Preserving Company opened its Richmond, Victoria, factory in 1905.[3]

Rosella soon gained a reputation for their tomato sauce, which was first produced in 1899 and which has since become one of Australia's best known food brands, although the company also produces soup and tomato chutney.[5][6] The company grew from its initial staff of six and by 1931 had over 1000 employees spread across six factories.[6][7]

Ownership history

In 1963 Rosella was taken over by Lever & Kitchen, later to be known as Unilever[8] and it remained under their ownership for most of the next four decades. In 2002 the company returned to Australian ownership under Stuart Alexander & Co Pty Ltd, who purchased the brand under a deal with Unilever.[6] Under the agreement, Unilever would retain ownership of the Rosella factory for five years, and during that period would continue to produce the Rosella products under contract to Stuart Alexander.[6][9] Stuart Alexander retained ownership of Rosella until 2006, when the Rosella brand was sold once more.[10]

In December 2012, the then current owner of Rosella, Gourmet Food Holdings (who also owned Waterwheel & Pitango), was placed into receivership.[11] After unsuccessful attempts to sell the company it was announced in early March 2013 that the company would be closed down and that the receivers were looking at selling the Rosella brand to a new owner.[12]

In April 2013, Sabrands Australia,[4] a private family company and the company behind Sunraysia fruit juice, purchased the Rosella brand and is manufacturing its soups, chutneys and relishes in Adelaide, South Australia and its condiments in Silvan, Victoria.[13]

gollark: Fascinating.
gollark: ++exec```haskell{-# LANGUAGE RebindableSyntax #-}import Prelude (Applicative, String)class Applicative m => TellDigitalCrossToLearnMonads m where (>>=) :: m a -> (a -> m b) -> m b (>>) :: m a -> m b -> m b return :: a -> m a tellDigitalCrossToLearnMonads :: String -> m amain = tellDigitalCrossToLearnMonads "hi!"```
gollark: ++exec```haskell{-# LANGUAGE RebindableSyntax #-}class Applicative m => TellDigitalCrossToLearnMonads m where (>>=) :: m a -> (a -> m b) -> m b (>>) :: m a -> m b -> m b return :: a -> m a tellDigitalCrossToLearnMonads :: String -> m amain = tellDigitalCrossToLearnMonads "hi!"```
gollark: ++exec```haskellclass Applicative m => TellDigitalCrossToLearnMonads m where (>>=) :: m a -> (a -> m b) -> m b (>>) :: m a -> m b -> m b return :: a -> m a tellDigitalCrossToLearnMonads :: String -> m a {-# MINIMAL (>>=) #-}```
gollark: ++exec```haskellclass Applicative m => TellDigitalCrossToLearnMonads (m :: * -> *) where (>>=) :: m a -> (a -> m b) -> m b (>>) :: m a -> m b -> m b return :: a -> m a tellDigitalCrossToLearnMonads :: String -> m a {-# MINIMAL (>>=) #-}```

References
  1. "Great Product Range". Rosella. Retrieved 4 February 2018.
  2. "Our Story". Rosella. Retrieved 4 February 2018.
  3. "1895 Rosella Preserving Company founded". australianfoodtimeline.com.au. Retrieved 9 May 2020.
  4. Collier, Karen (14 August 2013). "Rosella tomato sauce back on shelves after Sabrands buys the historic Aussie brand". Herald Sun. News Ltd. Retrieved 10 March 2014.
  5. Symons, Michael, (2007). One Continuous Picnic: A Gastronomic History of Australian Eating, Melbourne University Publishing. ISBN 9780522853230. pp 116–117.
  6. Hudson, Phillip; Douez, Sophie. (16 August 2012). "Rosella returns to its source", The Age, Melbourne, Australia. p5. Retrieved 4 December 2012.
  7. "Rosella Preserving Company". The Mail Adelaide. Retrieved 9 May 2020.
  8. "Meet the rescue crews reviving great Australian brands, Rosella and White King". The Herald Sun. Retrieved 9 May 2020.
  9. Dickins, Jim. (16 August 2002). "Rosella brand boomerangs back to Australian hands". The Courier-Mail, Brisbane, Australia. p3.
  10. "History", Stuart Alexander & Co Pty Ltd. Retrieved 4 December 2012.
  11. Rintoul, Stuart; Speedy, Blair. (4 December 2012). "Red alert on Aussie icons as Rosella flies into trouble". The Australian. Retrieved 4 December 2012.
  12. "Iconic brand Rosella closes down", Australian Broadcasting Corporation. Retrieved 1 March 2013.
  13. "FAQ". Rosella. Retrieved 9 May 2020.
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