Rita Clifton

Rita Ann Clifton CBE (born 30 January 1958)[1] is a British advertising professional and a former UK Chairman of Interbrand[2] who currently works as a speaker, facilitator, writer, and non-executive director of a portfolio of companies.[3]

Clifton has been called 'The doyenne of branding' by Campaign Magazine, 'Brand guru' by the Financial Times, and the Daily Telegraph described her as 'The brand leading the brands'.[4]

Early life

Rita Clifton was born in High Wycombe. Her childhood ambition was to be a ballet dancer.[5] Her father died when she was 12.[4]

She attended the Wycombe High School, a girls' grammar school in High Wycombe, alma mater of Fifty Shades of Grey author E. L. James, who was five years below her. She went to the all-female Newnham College, Cambridge where she studied Classics, graduating in 1979.[5]

Career

From 1983-86 she worked for JWT.[1] From 1986-97 Clifton worked for Saatchi & Saatchi in a variety of roles, including acting as Vice Chairman from 1995-97.[1] She joined Interbrand UK as Chief Executive in 1997, becoming Chairman in 2002[1] for a ten year stint. In 2013, she co-founded the global brand and business consultancy BrandCap, which she later sold on to the management group[6]. She holds a number of non-executive directorships at companies such as Bupa[7] Nationwide Building Society, [8] and ASOS.com.[9] She has been Chairman of Populus Ltd, President of the Market Research Society.[6] and previously served as a non-executive director of Dixons Retail from 2002-12.[1][10]

She has always had a keen interest in the environment and sustainability, and she has served as a Trustee on the board of WWF-UK[11], on the Sustainable Development Commission[12] and as chair of the community volunteering organisation TCV (The Conservation Volunteers)[13].

Clifton previously served as a non-executive director of Dixons Retail from 2002-12.[1][10]

Publications
  • The Future of Brands: Twenty-Five Visions, ISBN 0814737668, 208pp, 31 March 2000, New York University Press
  • The Economist: Brands and Branding , ISBN 1846681197, 304pp, 19 March 2009, Economist Books
  • Love Your Imposter: Be your best self, flaws and all, ISBN 9781789667004, 288pp, 10 September 2020, Kogan Page[14]

Personal life

Clifton met Brian Astley, the father of her two daughters, Alexandra, born November 1987, and Elizabeth, born April 1991, while they were working together on the Rowntree account at Saatchi.[4] The couple married in August 1999 in Kensington and Chelsea.

In an interview with the Daily Telegraph in September 2002, Clifton described herself as the most senior woman to have a baby at Saatchi, and said she was back at her desk 10 weeks after giving birth. "I felt obliged to pretend that it had had absolutely no impact whatsoever," she said. "I did want to come back to work, but probably not that soon."[4]

Clifton was appointed a CBE in the 2014 New Year Honours list.

gollark: Hypothetical osmarkscalculator™ would run on some sort of moderately high-end microcontroller.
gollark: Isn't Mathematica quite a large heavy app?
gollark: Me too, but it's actually quite bad compared to my physical calculator.
gollark: Desmos has MANY features and serves some of my uses quite well, but not all.
gollark: It would probably work fine for most of my uses to just have a good *software* calculator, which could likely be made to have dedicated hardware later™ if somehow needed.

References
  1. "Ms Rita Clifton Authorised Biography - Debrett's People of Today". Archived from the original on 11 November 2014. Retrieved 1 May 2015.
  2. "Rita Clifton to leave Interbrand next month". Retrieved 30 April 2015.
  3. "Rita Clifton - Personally Speaking Bureau". Retrieved 1 May 2015.
  4. "The brand leading the brands - Telegraph". Retrieved 1 May 2015.
  5. "My Way: Rita Clifton, UK chairman of Interbrand - Getting a Job - Career Planning - The Independent". Retrieved 30 April 2015.
  6. Vizard, Sarah (1 October 2013). "Rita Clifton to chair new brand consultancy". Marketing Week. Retrieved 24 June 2020.
  7. "Rita Clifton CBE Bupa". Retrieved 30 April 2015.
  8. "Nationwide Management Nationwide". Retrieved 30 April 2015.
  9. "Rita Clifton - ASOS Plc". Retrieved 30 April 2015.
  10. "Directorate Change Dixons Retail". Retrieved 1 May 2015.
  11. WWF (PDF) http://assets.wwf.org.uk/downloads/trustees_biographies_september2011.pdf. Missing or empty |title= (help)
  12. "Commissioners · About us · Sustainable Development Commission". www.sd-commission.org.uk. Retrieved 24 June 2020.
  13. "Rita Clifton joins BTCV as chair". www.civilsociety.co.uk. Retrieved 24 June 2020.
  14. Page, Kogan. "Love Your Imposter". Kogan Page. Retrieved 24 June 2020.
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