Rice burger

A rice burger or riceburger is a variation on the traditional hamburger with compressed rice cakes substituted for the hamburger buns.[1] The MOS Burger fast-food restaurant chain introduced the rice burger in 1987,[2][3] and it has become a popular food item in East Asia. Beginning around 2005 McDonald's also offered a rice burger in some of its Asian stores, with mixed results.[4][5] In South Korea they are known as "bapburgers" (bap/bab means rice in Korean language). Popular Korean-style rice burgers include fillings such as Stir-fried kimchi and tuna with mayonnaise.[6]

Rice burger
An MOS Burger rice burger
TypeSandwich
Place of originJapan
Main ingredientsRice bun and patty
A chicken rice burger

See also

References
  1. Food on the Move: Proceedings of the Oxford Symposium on Food and Cookery, 1996 - Google Books
  2. Matthew Amster-Burton, "Rice Burgers: The Ultimate Fast Food", Gourmet, December 11, 2008.
  3. Pradyumna Karan, Japan in the 21st Century: Environment, Economy, and Society (University Press of Kentucky, 2010), ISBN 978-0813127637, p. 229. Excerpts available at Google Books.
  4. Jackie Lin, "McDonald's test drives two rice burgers in Taiwan", Taipei Times, February 2, 2005.
  5. Kathy Chu, "Fast-food chains in Asia cater menus to customers", USA Today, September 7, 2010. ("Customers initially responded favorably to the product but eventually lost interest because rice is not something they associate with McDonald's, says Tim Fenton, the chain's president for the Asia, Pacific, Middle East and Africa region.")
  6. 온라인뉴스팀, 요즘 대세 밥버거, 여름철 판매량도 높아 '인기 실감', etnews, May 21, 2014.

Further reading


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