Rhum Barbancourt

Barbancourt is a rum produced and bottled in Haiti by Société du Rhum Barbancourt. The company is one of Haiti's oldest, and its rum is one of the country's most famous exports, widely regarded as among the finest rums in the world.[2]

Société du Rhum Barbancourt
Private
Founded18 March 1862
FounderDupré Barbancourt
HeadquartersRte Nationale #1, entrée de Damien
Port-au-Prince
Haiti
Area served
Worldwide
Key people
Delphine Gardère, CEO
ProductsRum
Revenue US$ 18 million (est. 2015)[1]
Websitebarbancourt.net

Company history

The family business began on March 18, 1862, producing rum directly from sugar cane juice. Dupré Barbancourt, a Frenchman from the cognac-producing region of Charente emigrated to Haiti, and founded his company at the end of 1862. After learning how to make rum in December of that year, he soon began selling it for HTG 1.50 (USD $0.30) per gallon.[3]

When Dupré Barbancourt died the company passed to his wife Nathalie Gardère, who managed it with the help of her nephew, Paul Gardère. When she died, Paul then directed the company’s destiny until his death in 1946, when his son Jean Gardère took up the baton, furthering the family tradition until 1990. When Jean passed, Thierry Gardère took over, becoming the fourth generation of the Gardère family to lead the company. Upon the death of Thierry Gardère on March 1, 2017, Delphine Gardère succeeded to her father as CEO of Barbancourt.

During the 2010 Haitian earthquake, two workers died, about 86 lost their houses, many aging barrels were destroyed, halting the rum production,[4] and rum supply and prices were affected. By May 2010 however, production had already resumed.[5]

Expansion and operations

In 1949, the company relocated to the heart of the sugar cane fields of the Domaine Barbancourt in the plaine du Cul-de-Sac region. By 1952, the successful company ramped up production, transforming itself from what once was a cottage industry into a major producer of quality rum. The rum is double distilled, using a process similar to that used to produce cognac.

Barbancourt is made directly from sugar cane juice rather than the sugar cane by-product molasses. This is similar to the rhum agricole of Martinique, which is strictly controlled by law. Fermenting fresh sugar cane juice provides a more flavorful product.[2]

Barbancourt's products are highly regarded and have won many world competitions with excellent reviews from rum connoisseurs. The original Réserve du Domaine is aged 15 years, and each bottle previously had a unique serial number—however the labels have changed recently and this is no longer the case. Other popular products include the 5 Star Réserve Spéciale aged for eight years, the 3 Star rhum aged four years and a clear, white rhum, all made from fresh sugar cane juice.

Barbancourt's rums are marketed in 20 countries, namely the Caribbean, the United States, France, and Italy. Barbancourt is among Haiti's best known companies internationally.

Barbancourt Leadership
  • 1. Dupré Barbancourt 1862-1907
  • 2. Nathalie Gardère (wife of Dupré Barbancourt) 1907-1928
  • 3. Paul Gardère (nephew of Nathalie Gardère) 1928 - 1946
  • 4. Jean Gardère (son of Paul Gardère) 1946 -1990
  • 5. Thierry Gardère (son of Jean Gardère) 1990-2017
  • 6. Jean-Marque Gardère (brother of Thierry Gardère) 2017 to present.

Products
  • Rhum Barbancourt White Rhum
  • Rhum Barbancourt 3-Star (aged 4 years)
  • Rhum Barbancourt 5-Star (aged 8 years)
  • Rhum Barbancourt Estate Reserve (aged 15 years)
  • Pango Rhum (aged and macerated with pineapple, mango and spice)
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See also

References
  1. Schipani, Andres, ed. (16 April 2015). "Case study: Rhum Barbancourt". Financial Times. Retrieved 20 December 2017.
  2. Women and Children's Tribulation In Haiti. Retrieved 6 March 2014.
  3. Schutt-Ainé, Patricia (1994). Haiti: A Basic Reference Book. Miami, Florida: Librairie Au Service de la Culture. p. 41. ISBN 0-9638599-0-0.
  4. Inc., M. Shanken Communications. "Shanken News Daily - Exclusive news and research on the wine, spirits and beer business". Shanken News Daily.
  5. "Curso O Poder do Foco - Blog de Atualidades e Desenvolvimento Pessoal". Curso O Poder do Foco.
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