Remodelista

Remodelista is an interior design and lifestyle website operated by Remodelista LLC. It was founded in 2007 by the current editor-in-chief Julie Carlson along with Francesca Connolly, Janet Hall, and Sarah Lonsdale. The company is based in New York City.

Remodelista
Type of site
Interior Design & Lifestyle
Available inEnglish
FoundedNovember 2007 (2007-11)
Headquarters
New York, New York
,
U.S.
OwnerRemodelista LLC
Founder(s)Julie Carlson, Francesca Connolly, Janet Hall, Sarah Lonsdale[1]
EditorJulie Carlson
Key peopleJosh Groves (CEO)
URLhttps://www.remodelista.com/
Alexa rank 53,156 (Global, July 2020)[2]
Current statusActive

History

Remodelista was founded as an independent website in 2007 by Carlson, Connolly, Hall, and Lonsdale to provide an online sourcebook for users planning a home renovation or remodel with the goal of furnishing rooms with a mix of classics, vintage finds and modernist pieces.[1]

In 2008, Josh Groves joined as publisher and later becomes CEO[3][4]. Following its redesign in 2009[5] and continuous growth, Remodelista was acquired by San Francisco company SAY Media in August 2011.[6][4]

In 2012, Remodelista spins off its garden section to an independent sister website under SAY Media ownership, Gardenista, with former New York Times columnist Michelle Slatalla as editor-in-chief.[7]

In 2014, Times Internet partnered with SAY Media to launch an Indian version of Remodelista.[8][9][10]

In 2015, Julie Carlson and Josh Groves bought Remodelista and Gardenista from SAY Media for an undisclosed amount.[11] Also in 2015, Amazon announced their Expert Articles as part of an expanded content platform with Remodelista as one of the early industry experts announced.[12]

In 2016, Remodelista and Gardenista was acquired by Realtor.com, operated by the News Corporation subsidiary Move, Inc.. At the time of sale, the two sites reportedly received 1.5 million readers per month.[13]

In November 2017, Remodelista launched a second companion site, The Organized Home, in conjunction with the publication of the book Remodelista: The Organized Home.[14][15]

In June 2019, Remodelista announced that it's once again independently owned along with sister sites Gardenista and Organized Home after three years as part of News Corporation subsidiary Realtor.com. According to the announcement, the transition was due to a strategy restructure following Realtor.com's $210 million acquisition of real-estate leads generation platform OpCity.[16][17] Few details surrounding the deal were released but they reported that the combined readership of the sites reached 1.7 million users per month.[18]

Site features

Remodelista is a sourcebook for the considered home, guiding readers through the remodeling and design process.[19] In addition, the blog publishes lifestyle content, including pieces about travel. The travel section covers noteworthy design shops and hotels, restaurants and other design-oriented sights in the US and abroad.[20] Often these pieces will have an "Expert Advice" angle, with a design professional providing advice about shops, hotels, and restaurants.[21]

In 2010, the website launched an invitation-only directory of architects and designers.[22][23] Editor at Large named it one of the top four online designer directories in 2014.[24]

In 2013, the website first launched its "Considered Design Awards," a series of awards for reader-submitted photos of their interior spaces.[25][26]

Events

Between 2010 and 2016, Remodelista hosted 18 Remodelista Markets in Marin County, San Francisco, Los Angeles, Boston, Portland, Seattle, NYC, and London.[27] Remodelista Markets offered goods from artisanal makers and designers[28], which included handmade ceramics, clothing, jewelry, organic botanicals, and artisanal foods.[29]

Remodelista's sister site Gardenista, which focuses on outdoor spaces, was launched in 2011 initially as a section of Remodelista. It became a separate website in 2012.[30]

In November 2017, Remodelista launched a second companion site, The Organized Home, in conjunction with the publication of the book Remodelista: The Organized Home.[31][32][33]

Books

In October 2013, Remodelista: A Manual For The Considered Home (ISBN 978-1579655365), written by Julie Carlson with photography by Matthew Williams, was published by Artisan. The book includes tours of homes and advice on how to recreate one's own space in a similar style. Academy Awards winner Julianne Moore wrote the foreword to the book.[34]

In November 2017, Artisan published Remodelista: The Organized Home (ISBN 978-1579656935), written by Julie Carlson and Margot Guralnick with photography by Matthew Williams.[35][36][37][38]

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References
  1. Remodelista.com,"Editorial Team", Remodelista.com
  2. "Alexa.com Traffic". www.alexa.com. Retrieved 2020-07-08.
  3. "It's All About Home", Brown Alumni Magazine 2012-09-25
  4. "SAY Media Acquires Remodelista", Business Wire 2011-08-09
  5. "Miss Your Décor Magazine?", New York Times 2009-10-08
  6. "SAY Media Continues Acquisition Spree, Buys Home Design Website Remodelista", TechCrunch 2011-08-09
  7. "Taking Its Design Eye Outside", New York Times 2012-06-06
  8. "Times Internet to launch Indian editions of Say Media's ReadWrite & Remodelista", MediaNama 2014-06-13
  9. "Times Internet and SAY Media Launch ReadWrite and Remodelista in India", Say Daily 2014-06-20
  10. "Times Internet to launch Readwrite & Remodelista India Editions", Times Internet 2014-06-11
  11. "Say Media Sells ReadWrite To Wearable World, Remodelista Sold Back To Founders", TechCrunch 2015-02-05
  12. "Amazon Ups Its Content Game With Expert Articles", TechCrunch 2015-12-08
  13. "Behind Realtor.com's Remodelista-Gardenista acquisition", Business of Home 2016-07-15
  14. "Announcing Our New Site: The Organized Home", Remodelista.com 2017-11-08
  15. "Remodelista Shows Us How to Organize with Style", Martha Stewart 2017-12-13
  16. "Austin real estate startup Opcity to be acquired for $210 million", Statesman 2018-08-30
  17. "Real Estate Lead Evolution: Fall Out at Realtor.com", Revaluate 2019-06-10
  18. "To Our Readers: Remodelista Update", Remodelista 2019-06-01
  19. "Company Slogan", Remodelista.com 2020-01-13
  20. "Travel Guides & Recommendations from Remodelista". Remodelista. Retrieved 2018-05-04.
  21. "Expert Advice: Lyon Travel Guide, Design Edition - Remodelista". Remodelista. 2015-07-17. Retrieved 2018-05-06.
  22. "Remodelista Launches Architect/Designer Directory". Retrieved 2018-05-06.
  23. "Find a Firm: Search the Remodelista Architect & Designer Directory". Remodelista. Retrieved 2018-05-06.
  24. "Four online designer directories decoded". editoratlarge.com. Retrieved 2018-05-06.
  25. "Designer Profile: Mill Valley architect creates a lifestyle with her detailed designs". SFGate. Retrieved 2018-05-06.
  26. "Announcing the Winners of the 2013 Remodelista Considered Design Awards - Remodelista". Remodelista. 2013-07-17. Retrieved 2018-05-06.
  27. "Remodelista Markets Shop Our Favorite Artisans and Craftmen". Remodelista. Retrieved 2018-05-08.
  28. "Scout Regalia premieres white oak picnic table". LA Times Blogs - L.A. at Home. 2011-06-16. Retrieved 2018-05-08.
  29. Inc., Move. "Preeminent Design Site Remodelista Announces Holiday Markets in Portland, Ore. and San Francisco". www.prnewswire.com. Retrieved 2018-05-08.
  30. Cannell, Michael (2012-06-06). "Gardenista Looks to Demystify the Backyard". The New York Times. ISSN 0362-4331. Retrieved 2018-05-04.
  31. "Remodelista Shows Us How to Organize with Style". Martha Stewart. 2017-12-13. Retrieved 2018-05-04.
  32. "Announcing Our New Site: The Organized Home - Remodelista". Remodelista. 2017-11-08. Retrieved 2018-05-04.
  33. "Nonfiction Book Review: Remodelista: The Organized Home; Simple, Stylish Storage Ideas for All Over the House". PublishersWeekly.com. Retrieved 2018-05-06.
  34. ""Remodelista: A Manual for the Considered Home" by Julie Carlson", Architectural Digest 2013-11-30
  35. ROMANO, CATHERINE (2017-12-08). "Conquer Clutter: The Most Elegant Strategies". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-05-06.
  36. "Remodelista: The Organized Home - Workman Publishing". Retrieved 2018-05-06.
  37. Remodelista. "Remodelista Launches New "The Organized Home" Website". www.prnewswire.com. Retrieved 2018-05-06.
  38. "Announcing Our New Site: The Organized Home - Remodelista". Remodelista. 2017-11-08. Retrieved 2018-05-06.
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