Reigning Champ

Reigning Champ is a Canadian streetwear brand based in Vancouver[1] and founded in 2007 by Craig Atkinson, who also founded wings+horns.[2]

The brand focuses on caps, t-shirts, hoodies, sweatpants, shorts, and tank tops in cotton, heavyweight fleece, and merino wool.[3] Reigning Champ is sold at 130 retailers worldwide.

Collaborations

Reigning Champ worked with adidas on designs for shoes, shorts, track pants, sweatpants, knit bomber jackets, and hoodies.[4]

Reigning Champ has collaborated with Everest, Asics Tiger, Major League Soccer, National Basketball Association, and Converse.[2]

gollark: I see.
gollark: Or you could end up with a seizure or something because a buffer overflow in some random driver code caused the neural interface to crash in some weird way.
gollark: Or you might end up getting viruses overwriting your belief system or something. Fun!
gollark: I mean, I read about new !!FUN!! vulnerabilities in stuff every week, and these things will probably be running rather complex software.
gollark: I mean, I trust computers to do exactly as they're told, but software stacks are horrifically complex and insecure.

References
  1. Reigning Champ Need Supply Co.
  2. Reigning Champ hypebeast.com
  3. Reigning Champ Haven
  4. Reigning Champ adidas.com

See also
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