Redd's Apple Ale

Redd's Apple Ale/Redd's Hard Apple is a Molson Coors brand of flavored malt beverages[1]. The original Redd's Apple Ale was 5% alcohol.[2] In 2014, the company introduced Redd's Wicked Apple, which is 8% alcohol, "to provide a refreshing alternative to drinkers during occasions that typically have been exclusive to spirits," according to David Kroll, MillerCoors vice president of insights and innovation.[3] Other flavors the company has announced were Green Apple and Wicked Mango;[4] Cranberry Ale, Blueberry Ale and Ginger Apple Ale;[5] Blueberry Ale;[6] and Raspberry Ale and Peach Ale.[7]

As an ale, Redd's get its alcohol from fermented and malted grain, in contrast to a hard cider, which gets its alcohol from fermented apple juice.[8]

As of 2014, Redd was in third place with a 12.4 percent market share in the "malternative" category.[9]

References
  1. "Our Brands - Brands | Molson Coors". www.molsoncoors.com. Retrieved 2020-05-21.
  2. "The Definitive Ranking of 17 Hard Ciders, According to College Kids". Spoon University. July 31, 2015.
  3. "Redd's Apple Ale Gets 'Wicked'". CSP Daily News.
  4. "Redd's Apple Ale adds two flavors". www.bevindustry.com.
  5. "Redd's announces Limited Pick series beers". www.bevindustry.com.
  6. "Redd's Blueberry Ale". www.bevindustry.com.
  7. "Redd's Apple Ale releases more flavors". www.bevindustry.com.
  8. "FAQ | Redds Apple Ale". www.reddsapple.com.
  9. "Hard and harder". Crain's Chicago Business. July 5, 2014.


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