Krasnoe & Beloe

Red&White (Russian: Красное&Белое) is a Russian retailer with a network of eponymous self-service shops. The network bills itself as "shopping at home." Although the shops have a wider range of products than liquor stores, their main business is the sale of prepackaged alcoholic beverages.[3] The head office is located in Chelyabinsk. Also, the company has 18 regional offices.

Red&White
IndustryRetail
Founded2006
Headquarters
Chelyabinsk
,
Russia
Area served
Russia
Key people
Sergei Studennikov
Revenue$2.06 billion[1] (2016)
Number of employees
12,000[2] (2016)
Websitehttps://krasnoeibeloe.ru/

The word "Red" in the name represents wine, and "White" represents vodka.[4]

History

In the early 1990s, Sergei Studennikov founded SPS, a holding company engaged in the distribution of alcohol and tobacco. The first shop called "Red&White" was opened in Kopeysk on 11 August 2006. By the end of the year, the network consisted of 8 stores. in 2007, the chain had expanded to 38 stores. In 2014, the network consisted of 1,700 stores in 27 regions. In July 2015, the network of Red&White included more than 2,500 stores in 39 regions.[5] In 2016, the company had more than 3,000 stores and 4 distribution centers. In 2017, Forbes reported Red&White as having 4,715 stores.[6]

Activities

As of February 2017, the company's network includes 3,957 stores, with more than 850 stores opened over the past year in 40 regions of Russia. Of these, more than a 1,000 are in the Urals Federal District. Due to the large size of the network, the company is able to sell about 30 items under its store brand, and is a key customer for some manufacturers.[3]

All shops are connected to Russia's Unified State Automated Information System (USAIS), an automated system for state control over the volume of production and distribution of ethanol and alcoholic drinks.[7]

In an average trading area of 80 square metres (860 sq ft), each store stocks about 700 varieties of wine and distilled beverage, about 100 beers, 60 to 70 brands of cigarettes, and approximately 300 items of related products such as groceries, confectionery and pickles.[4]

Performance indicators

In 2015, Red&White took seventh place in the ranking of fastest growing companies in Russia, based on financial results for the period from 2011 to 2014.[8] In 2014, the revenue of the Red&White network amounted to 47 billion rubles (US$1.22 billion), an increase from 10 billion in 2011 (US$0.34 billion), after increasing to 18 billion rubles in 2012 (US$0.58 billion), and then 29 billion rubles in 2013.[9] Forbes estimated revenue for 2015 as 82.5 billion rubles (US$1.35 billion), a year-over-year increase of almost 80%, and named Red&White as the 84th largest private company in Russia.[10] In 2017, Forbes estimated 2016 revenue of 145 billion rubles (US$2.16 billion), listing Red&White as the 51st largest private company in Russia.[6] Revenue increased to 210 billion rubles (US$3.6 billion) for 2017.[11]

Forbes named Studennikov as one of the 200 richest businessmen of Russia in 2015 and 2016 with a net worth of about US$400 million,[12] increasing to $550 million in their 2017 list.[13] In October 2018, Bloomberg estimated Studennikov's net worth at over US$1 billion.[14]

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References
  1. http://www.rbc.ru/companies/id/491.
  2. "200 largest private companies of Russia — 2016". forbes.ru (in Russian). Archived from the original on 26 February 2017. Retrieved 17 February 2017.
  3. "The two towers: as the network "Red & White" and "Bristol" gaining market share". RBC (in Russian). 20 February 2015. Archived from the original on 20 November 2016. Retrieved 15 February 2017.
  4. "The founder of the Red&White: "In retail you're number one or no one"". RBC (in Russian). 24 February 2015. Archived from the original on 2 February 2017. Retrieved 15 February 2017.
  5. "Success story "Red&White"". xpage.ru (in Russian). Archived from the original on 15 February 2017. Retrieved 15 February 2017.
  6. "200 LARGEST PRIVATE COMPANIES IN RUSSIA: Red and White". www.forbes.ru (in Russian). Retrieved 5 December 2017.
  7. "A tenth of the shops from 1 April will lose the right to sell alcohol". RBC (in Russian). 30 March 2016. Archived from the original on 15 February 2017. Retrieved 15 February 2017.
  8. "RBC rating: 50 of the fastest growing companies in Russia". RBC (in Russian). 18 November 2015. Archived from the original on 24 February 2017. Retrieved 15 February 2017.
  9. "The top ten grocery retailers for the first time will include a network alkomarketov". RBC (in Russian). 16 December 2015. Archived from the original on 2 February 2017. Retrieved 15 February 2017.
  10. "Red&White". forbes.ru (in Russian). Archived from the original on 15 February 2017. Retrieved 17 February 2017.
  11. "Красное и Белое". РБК Quote (in Russian). Retrieved 3 October 2018.
  12. "Sergey Studennikov". forbes.ru (in Russian). Archived from the original on 17 February 2017. Retrieved 17 February 2017.
  13. "200 RICHEST BUSINESSMEN OF RUSSIA — 2017: Sergey Studennikov". www.forbes.ru (in Russian). Retrieved 5 December 2017.
  14. Khrennikov, Ilya; Sazonov, Alexander (1 October 2018). "Russia's Newest Billionaire Made a Fortune From Cheap Booze". Bloomberg LP. Retrieved 3 October 2018.
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