Real (hypermarket)

Real (stylized real) is a chain of hypermarkets in Germany, member of the German retailer Metro AG. It was formed in 1992, from the merger of chains divi, Basar, Continent, Esbella and real-kauf.

real
Subsidiary
IndustryRetail
Founded1992
HeadquartersMönchengladbach, Germany
Key people
Didier Fleury was removed as Chief Exec in 2016 and a small coalition of board members took over his duties jointly.
ProductsHypermarkets
Revenue€7.4 billion (2017-18)
Number of employees
36,000 (2019)
ParentMetro AG
Websitereal.de
Real hypermarket in Nordwalde, Germany

History

In 2006, Metro acquired Walmart's 85 stores in Germany[1] and 26 Géant hypermarkets in Poland from the French retail group Groupe Casino.[2]

In November 2012, Metro sold its 91 Real hypermarkets in Poland, Romania, Russia and Ukraine to Auchan for €1.1 billion.[3] In 2014, it sold its 12 Real hypermarkets in Turkey.[4]

In September 2018, Metro AG announced the split from Real and sale of all hypermarkets, and in February 2020, Real was sold to the German-Russian consortium of X+Bricks AG and SCP Group, part of Sistema group.[5]

Products

As well as food, Real also offers a wide assortment of household goods, electrical appliances, books, media, textiles and footwear (sports and regular footwear are concessions owned by Hamm Market Solutions GmbH & Co KG, based in Osnabruck, Germany), sports goods, and stationery. In addition to branded products, several store brands are offered including discount label TiP (Toll im Preis - Great Price), mid-price real Quality, premium brand realSelection, real Bio organic products and Watson consumer electronics.

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See also

References
  1. World's Biggest Retailer Wal-Mart Closes Up Shop in Germany
  2. EU Oks Metro to Buy Polish Retailer Geant Polska
  3. Reuters (November 2012). "Metro sells some hypermarket operations to Auchan".
  4. Hurriyet Daily News (2014). "Metro sells Real stores in Turkey".
  5. "Real geht an deutsch-russisches Konsortium: In einer Filiale erleben wir eine Überraschung". chip.de. 18 February 2020.
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