Positivo Tecnologia

Positivo Tecnologia (formerly known as Postivo Informática)[5] is a Brazilian technology company headquartered in Curitiba, Paraná. It is the Information Technology arm of the larger organization Grupo Positivo.[6] It is the largest computer manufacturer in Latin America and the tenth largest in the world.

Positivo Tecnologia S.A.
Positivo
Formerly
Positivo Informática S.A. (1989–2017)
Public
Traded asB3: POSI3
Industry
FoundedMay 1989 (1989-05)
FounderOriovisto Guimarães
Headquarters
Curitiba, Paraná
,
Brazil
Key people
Hélio Bruck Rotenberg (CEO)
Brands
Revenue R$ 1.35 billion (2019)
R$ 15.3 million (2019)
Number of employees
2,090 (2017)
ParentGrupo Positivo
Subsidiaries
  • Hi Tecnologies
  • Quantum
  • Positivo BGH
Websitewww.positivotecnologia.com.br
Footnotes / references
[1][2][3][4]

In addition to computers, produces educational software, electronic games and set-top box for Brazilian digital television. The company also serves as an OEM/ODM/EMS.[7]

It is listed on the Novo Mercado of B3.

Market

Brazil market share
  • 16.1% total PC sales (2009)
  • 24.7% official market sales (2009)
  • 29.9% retail market share[8]

Target market

In 2004, Positivo began actively targeting the retail market.[9] Positivo was primarily focused on middle-class families who likely had never been able to purchase a home personal computer previously. Positivo creates lower-cost computers which are more accessible to the growing middle class in Brazil given their low cost: with financing, the cheapest of these PCs can be paid off for $30/month, making it possible to reach families making ~$270/month.[10] These computers are designed to serve both as a TV and a personal computer.

Now, Positivo makes a wider range of computers costing up to $2000 targeted toward higher-income customers.

Products/Services

According to Grupo Positivo, Positivo Informática:[11]

  • Manufactures microcomputers
  • Manufactures mobile phones, including smartphones.
  • Develops education software
  • Runs education portals (e.g., Portal Educacional, Portal Aprende Brasil, Portal Positivo and Portal Universitário)
  • Provides teacher training and educational and technical support for Grupo Positivo partner schools
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gollark: I did end up integrating a lot of mods to do stuff, but the reactor setup didn't require much in the way of crossmod use.
gollark: Yeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeees.
gollark: Project Red lets you have ICs and bundled cables.
gollark: It doesn't have ICs.

References
  1. "Positivo Tecnologia SA". Financial Times. Retrieved 20 May 2018.
  2. "Positivo sai de lucro para prejuízo de R$ 1,3 milhão no 4º trimestre" (in Portuguese). Valor Econômico. 14 March 2018. Retrieved 20 May 2018.
  3. "History and Corporate Profile". Investor Relations. Positivo Tecnologia. Retrieved 20 May 2018.
  4. Douglas Ciriaco (15 May 2018). "Positivo se torna representante oficial da Anker no Brasil" (in Portuguese). TecMundo. Retrieved 20 May 2018.
  5. Jéssica Sant’Ana (10 April 2017). "Positivo Informática muda de nome para dar ênfase à tecnologia" (in Portuguese). Gazeta do Povo. Retrieved 16 May 2018.
  6. See Grupo Positivo website
  7. http://www.eweek.com/c/a/Desktops-and-Notebooks/Intel-Classmate-PCs-Gain-New-Atom-Chips-Increased-Ruggedness-563338/
  8. Company History & Corporate Profile
  9. Reuter's, "Brazil's Positivo bets on booming computer sales," May 23, 2007
  10. CNET, "In Brazil, PC Buyers Accentuate Positivo," April 17, 2008
  11. See Grupo Positivo website
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